Summary
Overview
Work History
Education
Skills
Languages
Certification
References
Timeline
Generic
Crystal Fernandez

Crystal Fernandez

New York,NY

Summary

Results driven Manager with expertise in operational compliance, team leadership, and data analysis. Proven ability to execute strategic planning and enhance customer service in high volume environments, with over four years of experience in project management and team development. Known for driving operational efficiency and ensuring brand integrity while fostering a culture of excellence and customer satisfaction. Experienced professional goes above and beyond to support team and business objectives. Excellent interpersonal, communication, and decision making skills developed over an extensive background in the field. Focused on helping team members exceed performance targets.

Overview

2026
2026
years of professional experience
5
5
Certifications

Work History

Night Shift Supervisor

ISHOPPES
Queens, NY
2025 - Current

Night Shift Supervisor – Terminal 1 Beauty

iShoppes | JFK International Airport – New York, NY
2025 – Present

  • Oversee night shift operations for Terminal 1 beauty retail locations, ensuring uninterrupted business continuity, operational compliance, and brand integrity in a high security, high volume airport environment.
  • Supervise, coach, and deploy cross functional teams during overnight hours, aligning labor allocation with projected passenger flow, sales data, and operational priorities.
  • Execute operational planning and project coordination for brand launches, merchandising resets, inventory transitions, and promotional rollouts, ensuring on time delivery within strict airport and corporate deadlines.
  • Serve as a key operational liaison between corporate leadership, luxury brand partners, airport authorities, and frontline staff, to support the seamless execution of business initiatives.
  • Apply project management methodologies to manage timelines, task dependencies, resource allocation, and post-project performance reviews.
  • Analyze sales performance, labor efficiency, inventory movement, and KPI trends, transforming raw operational data into actionable insights that support revenue optimization and cost control.
  • Utilize data analytics practices on the job, including trend analysis, variance reporting, and performance tracking, to inform staffing strategies, product assortment decisions, and operational improvements.
  • Lead inventory control processes, including cycle counts, discrepancy resolution, and replenishment forecasting, reducing shrink and improving stock accuracy.
  • Monitor POS accuracy, cash controls, and nightly sales reconciliation, ensuring financial integrity and compliance with audit standards.
  • Manage escalated customer and operational issues with a solutions-oriented approach, maintaining luxury service standards and stakeholder confidence.
  • Support talent development by onboarding and training new team members, reinforcing SOPs, luxury service behaviors, and performance expectations.
  • Leverage LVMH Luxury Sales Certification to uphold premium client experience standards, luxury selling principles, and brand storytelling across all customer touchpoints.

Associate Store Manager

Macy's - Kiehl's
New York, New York
08.2016 - 11.2023

Associate Store Manager Kiehl’s – Flushing, Queens & Herald Square, NY | 2016 – 2023

  • Directed daily store operations including scheduling, staff supervision, and administrative reporting.
  • Trained, coached, and motivated a team of 10+ associates, driving consistent improvements in customer service and sales.
  • Managed inventory audits, stock replenishment, and vendor coordination, ensuring smooth product flow.
  • Implemented merchandising strategies that boosted sales by 15% and improved customer engagement.
  • Resolved escalated customer concerns with tact and professionalism, strengthening client loyalty.
  • Oversaw cash handling, deposits, and compliance procedures to minimize financial discrepancies.
  • Led daily store operations for a premium skincare and cosmetic retailer.
  • Trained and mentored team members on product knowledge and customer service.
  • Managed inventory levels to ensure product availability and minimize stockouts.

Freelancer

TheLuxFrame
Brooklyn, New York
12.2010 - Current

Freelancer - TheLuxFrame

  • Developed creative concepts for personalized frames and decor
  • Collaborated with clients to understand design preferences and requirements
  • Managed project timelines to ensure timely delivery of custom orders
  • Utilized design software to create digital renderings of frame options
  • Coordinated with suppliers for sourcing materials needed for projects
  • Communicated effectively with clients throughout the production process
  • Maintained organized records of client orders and specifications systematically
  • Assisted in troubleshooting design challenges and client concerns promptly
  • Collaborated with team members to develop creative ideas for upcoming projects
  • Created content for various websites, blogs, and social media accounts
  • Identified needs of customers promptly and efficiently
  • Implemented strategies to take advantage of new opportunities
  • Maintained positive working relationship with fellow staff and management
  • Utilized document management system to organize company files, keeping up to date and easily accessible data
  • Set specific goals for projects to measure progress and evaluate end results
  • Organized client meetings to provide project updates
  • Evaluated needs of departments and delegated tasks to optimize overall production
  • Created plans to propose solutions to problems related to efficiency, costs or profits
  • Worked closely with human resources to support employee management and organizational planning
  • Identified areas for improvement, narrowing focus for decision makers in making necessary changes
  • Determined consumer needs to provide products and services appealing to larger market
  • Wrote and submitted reports on industry trends, prompting managers to develop business plans

Education

Bachelor of Arts - Business Management

ECornell University
Ithaca, NY
01-2029

Associate of Arts - Film And Video Production

New York Film Academy
New York, NY
01-2012

Skills

  • Project management
  • Customer service
  • Data analysis
  • Team leadership
  • Inventory management
  • Visual merchandising
  • Digital content creation
  • Team building
  • Operational compliance
  • Employee motivation
  • Disciplinary action
  • Training and mentoring
  • Supervisory experience
  • Scheduling and calendar management
  • Management
  • Solutions development
  • Workflow Analysis
  • Business administration

Languages

English
Native/ Bilingual
Spanish
Native/ Bilingual
Korean
Limited

Certification

LVMH - Luxury Retail

References

References available upon request.

Timeline

Associate Store Manager

Macy's - Kiehl's
08.2016 - 11.2023

Freelancer

TheLuxFrame
12.2010 - Current

Night Shift Supervisor

ISHOPPES
2025 - Current

Bachelor of Arts - Business Management

ECornell University

Associate of Arts - Film And Video Production

New York Film Academy
Crystal Fernandez