Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Crystal Hazlett

Atlanta,GA

Summary

Organized and dependable marketing professional successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.

Overview

4
4
years of professional experience
1
1
Certification

Work History

Marketing Communications Specialist

Kingspan Insulation
12.2022 - Current
  • Help maximize brand awareness and sales conversions through social media efforts/print and digital advertising efforts, as well as assist with strategy for content being pushed within the different realms
  • Track KPIs and complete full analytics of digital campaigns
  • Work alongside product management team to complete external push of product launches through assisting with captions for social media, determining the best images to use, what platforms work the best for different objectives, etc.
  • Create dynamic PowerPoint presentations to support sales and business development

Marketing Coordinator

Intention.ly
07.2021 - 09.2022
  • Maintained client interactions regarding projects, statuses, and reporting
  • Composed posts for social media and helped build clients' presence on LinkedIn, Twitter, Facebook and Instagram
  • Researched, monitored and analyzed market trends, customer insights and competitors to avail of resources and exercise strategic decisions
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral

Marketing Intern

Ann Grogan & Associates, Inc.
06.2020 - 09.2020
  • Created content for all social media pages, including graphics and informational posts about the organization's services
  • Participated in brainstorming meetings to develop marketing collateral
  • Practiced search engine optimization to maximize efforts in creating brand awareness
  • Measured and reported results of marketing initiatives

Public Relations Intern

Girls On The Run Of Alachua County
01.2020 - 04.2020
  • Drafted, edited and distributed press releases, media advisories and other public relations materials
  • Prepared social media posts and videos with eye for viral content strategies
  • Increased awareness of company services and products with implementation of PR strategies
  • Helped plan and execute the end of the school year marathon event

Communications & Marketing Intern

Planned Parenthood Of South, East & North Florida
05.2019 - 08.2019
  • Created social media content across multiple platforms according to content calendars and promotion schedules
  • Conducted media relations and responded to media requests for information
  • Wrote blog content for the website
  • Wrote press releases and other materials utilizing SEO practices

Education

Bachelor of Science - Public Relations

University of Florida
Gainesville, FL
12.2020

Associate of Arts - Public Relations

Santa Fe College
Gainesville, FL
12.2018

Skills

  • Promotions and Marketing Strategies
  • Corporate Messaging
  • Social Media Content Creation
  • Digital Communications
  • Developing Presentations and Analytics
  • KPI Tracking
  • Media Relations
  • Database Skills

Certification

  • Google Analytics for Beginners
  • LinkedIn's Mobile Marketing: Creating a Strategy
  • LinkedIn's Advertising on Facebook

Timeline

Marketing Communications Specialist

Kingspan Insulation
12.2022 - Current

Marketing Coordinator

Intention.ly
07.2021 - 09.2022

Marketing Intern

Ann Grogan & Associates, Inc.
06.2020 - 09.2020

Public Relations Intern

Girls On The Run Of Alachua County
01.2020 - 04.2020

Communications & Marketing Intern

Planned Parenthood Of South, East & North Florida
05.2019 - 08.2019

Bachelor of Science - Public Relations

University of Florida

Associate of Arts - Public Relations

Santa Fe College

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Crystal Hazlett