Crystal Lambert
Las Vegas,NV
Summary
Creative Social Media Marketer known for high productivity and efficient task completion. Possess specialized skills in content creation, audience engagement, and analytics interpretation. Excel in communication, adaptability, and strategic thinking to advance brand goals on social media platforms.
Overview
8
8
years of professional experience
Work History
Contract Social Media Marketer & Content Creator
Dotdash Meredith
03.2022 - Current
- Managed social media presence for 5 brands (Real Simple, MyDomaine, Travel & Leisure, The Spruce and Daily Paws), oversaw the content calendar, scheduled posts, crafted compelling copy and assets, and boosted Real Simple's Threads followers by 49% within 5 months
- Articulating and advancing social media approach, accelerating awareness, and creating brand equity via creative storytelling and effective messaging
- Conducting research and translating consumer insights and market trends into actionable intelligence, outlining opportunities to propel brand reach and maximize sales
- Monitoring trends, conversations, and memes across social media channels, identifying opportunities to engage target audiences, and steadily enhancing brand engagement
- Maintaining a keen awareness of the trends and markets to sustain competitive advantages
Affiliate, Sales, and Social Media Manager
HVN
Santa Monica, CA
06.2021 - 11.2023
- Headed all social media marketing, overhauled strategy to focus on dedicated newsletters and influencers, directed multiple campaigns concurrently, nurtured productive partnerships with influencers, and catalyzed sales by 200%
- Elevated creative output and extended the brand story via fetching multimedia content and persuasive copy, boosting Instagram by 50%, and TikTok by 25% while skyrocketing monthly affiliate registrations by 160%
- Collaborated with public figures, companies and press to boost and enhance brand on social media.
UGC Content Creator
Flick
04.2021 - 12.2021
- Led the end-to-end production process from concept through completion, creating 20+ high-quality videos that strengthened brand identity, increased audience engagement, and contributed to building brand equity
Videographer
Inner Glow Circle
06.2019 - 07.2019
- Given the high-level concept to capture how founders lead in person events
- Given creative control to edit and cut down content into bite sized pieces for social media and website using Adobe Premiere Pro
Knight Fellow
CUNY
06.2017 - 07.2017
- Produced several articles, created accompanying videos, images, and SEO copy, and crafted engaging and shareable pieces
Education
BS - Print Journalism
Bowie State University
05-2017
Skills
- Microsoft Office Suite
- Influencer marketing
- Audience engagement
- Brand storytelling
- Google Applications
- Adobe Creative Cloud
- Google Analytics
- Dash Hudson
- Content Management Systems
- CRM Tools
- Brand Development & Management
- Client Relationship Management
- Consumer Insights
- Content Management
- Copywriting
- Data Analysis & Reporting
- Digital Strategy
- Influencer Marketing & UGC
- Market Research & Trend Analysis
- Multi-Channel Marketing
- PR & Communications
- Project Management
- Social Media Marketing
- UGC
Websites
Timeline
Contract Social Media Marketer & Content Creator
Dotdash Meredith
03.2022 - Current
Affiliate, Sales, and Social Media Manager
HVN
06.2021 - 11.2023
UGC Content Creator
Flick
04.2021 - 12.2021
Videographer
Inner Glow Circle
06.2019 - 07.2019
Knight Fellow
CUNY
06.2017 - 07.2017
BS - Print Journalism
Bowie State University
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