Summary
Overview
Work History
Education
Skills
Personal Information
Timeline
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Crystal LeClaire

St. Paul,MN

Summary

Accomplished Sr. Account Planner with a proven ability to develop highly effective sales and marketing strategies. Proficient in fostering strong client relationships, conducting market analysis, and optimizing campaigns for maximum impact. Committed to delivering exceptional results that drive success for clients.

Overview

21
21
years of professional experience

Work History

Sr. Account Planner

Spectrum Reach
02.2016 - Current
  • Customize multi-screen sales proposals to align with client’s objectives.
  • Integrates platforms such as Targeted TV, Streaming (OTT), Online Video, Display and Search (SEM) campaigns.
  • Manage client relationships throughout the campaign lifecycle, including presenting campaign performance results and recommend optimized strategies.
  • Effectively collaborates with cross-functional teams including creative, field marketing, ad ops and pricing and inventory to ensure a seamless campaign execution and achievement of strategic goals.
  • Analyzes market trends, consumer behavior and competitor activities to recommend strategic business opportunities and revenue growth.
  • Utilize research tools such as; Scarborough, AdMall and Google Analytics to gather insights and optimize campaign performance.
  • Achievements: Led and successfully developed and executed integrated advertising campaigns that exceed client expectations and increased revenue
  • Received recognition for outstanding client satisfaction and retention through initiative-taking communication and campaign management.
  • Received positive feedback from client and stakeholders for delivering impactful pitch presentations.

Lead Local Sales Coordinator

iHeartMedia
05.2013 - 02.2016
  • Supported a team of Account Executives and Vice President of Sales with administrative tasks.
  • Collaborated with sales, Promotions, and management teams to develop solutions and accomplish shared objectives.
  • Organized and implemented successful marketing campaigns for local businesses.
  • Managed client accounts and resolved issues in a timely manner
  • Tracked and analyzed data to optimize sales strategies and improve campaign performance.

Media Strategist / Research Assistant

Compass Point Media
10.2003 - 10.2012
  • Managed media research and competitive data requests from planning and client service teams.
  • Developed comprehensive media strategies to enhance brand visibility and audience engagement for major CPG companies.
  • Researched and developed media buying plans, prioritizing cost-effective content with maximum impact.
  • Engaged in daily conversations with vendors and clients.

Education

Bachelor of Applied Science - Business Administration

Minnesota School of Business
Richfield
07.2008

Skills

  • Strategic planning

  • Brand building strategies

  • Campaign management

  • Media research

  • Salesforce

  • Microsoft Office

  • Advertising strategy

  • Competitive analysis

Personal Information

Title: Sr. Account Planner

Timeline

Sr. Account Planner

Spectrum Reach
02.2016 - Current

Lead Local Sales Coordinator

iHeartMedia
05.2013 - 02.2016

Media Strategist / Research Assistant

Compass Point Media
10.2003 - 10.2012

Bachelor of Applied Science - Business Administration

Minnesota School of Business

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Crystal LeClaire