Crystal Li
San Jose,CA
Summary
Familiar with operating under demanding schedules and recognized for creating engaging content, bringing in targeted readers and promotes brand loyalty. 8+ years individual and commercial social media experience. Client-focused marketing person focused on translating visions into one-of-a-kind events.
Overview
11
11
years of professional experience
Work History
Social Media Content Creator
Freelance-writers
San Jose, California
12.2014 - Current
- Customized different brands messages to reach and capture target audience interest and drive engagement.
- Organized, prioritized and managed multiple projects according to dedicated release schedule.
- Developed in-depth understanding of digital and mobile marketing practices and media.
- Produced original, creative content for promotional advertisements and marketing materials.
- Chose cover photography or artwork, selected fonts and arranged designs to attract target readership.
Marketing Director
SIE
Beijing, China
10.2011 - 03.2013
- Created innovative strategies to drive customer engagement.
- Boosted brand awareness and generated leads while managing marketing campaigns and programs.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
Event Manager
Shanghai Lingang Government
Shanghai, China
10.2010 - 10.2011
- Planned and organized activities, details and timelines for WHE(World Health Expo).
- Evaluated existing plans, processes and events planning services to identify opportunities for improvement.
- Managed administrative logistics of events planning, event booking and event promotions.
- Developed European market
Marketing Associate
Suning Appliance Group
Nanchang, China
11.2007 - 10.2008
- Developed marketing strategies and resolved problems to drive sales.
- Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
- Coordinated art and graphics creation for effective merchandising.
Education
MBA - Event Management
The University of Queensland
Australia07.2010
Bachelor of Science - Computer Science
Nanchang University
China07.2007
Skills
- Promotion and Advertising
- Problem Anticipation and Resolution
- Work Planning and Prioritizing
- Originality and Creativity
- Idea Brainstorming
- Social Media Content Creation
- Event Management
Timeline
Social Media Content Creator
Freelance-writers
12.2014 - Current
Marketing Director
SIE
10.2011 - 03.2013
Event Manager
Shanghai Lingang Government
10.2010 - 10.2011
Marketing Associate
Suning Appliance Group
11.2007 - 10.2008
MBA - Event Management
The University of Queensland
Bachelor of Science - Computer Science
Nanchang University
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