Crystal Mazuera
Melbourne,FL
Summary
Accomplished Strategic Digital Marketing Leader with progressive industry background and decisive leadership style. Offers strategic planning abilities, background in change management and forward-thinking mindset. Ready for challenges and focused on meeting future demands.
Overview
11
11
years of professional experience
Work History
Chief Innovation Officer
The AD Leaf Marketing & Advertising Firm
Melbourne, FL
06.2017 - Current
- Aligned organizational objectives with company mission, increasing revenue, profit and business growth by collaboratively developing integrated strategies.
- Developed innovative sales and marketing strategies to facilitate business expansion.
- Led recruitment and development of strategic alliances to maximize utilization of existing talent and capabilities.
- Oversaw business-wide changes to modernize procedures and organization.
- Managed teams of 50+ marketing professionals focused on improving SEO, Social Media Marketing, Website Development, Content Marketing, Graphics Design, Videography and Onboarding initiatives.
- Spearheaded numerous third-party contract negotiations to obtain favorable pricing and scheduling parameters.
- Directed technological improvements, reducing waste and business bottlenecks.
- Implemented strategic team plans, clarified roles of members and introduced new processes to boost quality across departments.
- Coordinated and implemented effective training for over 50+ marketing professionals to improve operational processes.
- Improved performance management system and introduced a Leadership Development program to develop future leaders.
Paid and Organic Social Media Specialist
Dog Star Media
Dallas, TX
09.2016 - Current
- Developed campaigns, led design and tracked results.
- Increased customer engagement through social media.
- Maintained a portfolio of clients' social media presences by posting messages, answering posts and monitoring responses.
- Developed social media calendar, which included scheduling email blasts, social media posts, marketing campaigns and website updates.
- Strategized social media campaigns for clients, helping to meet goals and reach untapped potential customers.
- Utilized content management system to post images and videos of company products online.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Analyzed and reported social media and online marketing campaign results.
- Managed relationships with high-profile clients and translated marketing and social media needs into results-driven strategies.
- Utilized SEO best practices to increase social media program's visibility and organic growth.
- Developed contests and sweepstakes rules, contracts and revenue-generating strategies.
- Directed creative process for traditional and online ads.
Marketing Coordinator
Lux Living Investments
Panama City Beach , FL
11.2016 - 06.2017
- Boosted brand awareness with target customer demographics with social, print and email campaigns.
- Answered general marketing department inquiries by email, phone and mail.
- Composed daily posts for social media and helped build corporate presence on Facebook and Instagram.
- Tracked and reported on marketing campaign responses.
- Coordinated creation and deployment of videos, social media posts and other marketing collateral.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
Education
Bachelor of Arts - Advertising With Minors in Psych And Mktg
University of North Texas
Denton, TX05.2017
Skills
- Strategic Planning and Execution
- Target Audience Research and Strategic Integration
- Cross-Functional Collaboration
- Goal Setting
- Analytical and Critical Thinker
- Leadership and People Development
- Change and Growth Management
- Effective Communicator and Public Speaker
Core Values
- Integrity and Honesty
- Responsibility and Accountability
- Innovation and Growth
- Perpetual Learner
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
The price of inaction is far greater than the cost of a mistake
Meg Whitman
Timeline
Chief Innovation Officer
The AD Leaf Marketing & Advertising Firm
06.2017 - Current
Marketing Coordinator
Lux Living Investments
11.2016 - 06.2017
Paid and Organic Social Media Specialist
Dog Star Media
09.2016 - Current
Bachelor of Arts - Advertising With Minors in Psych And Mktg
University of North Texas
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