Crystal Meeks
Billings,MT
Overview
18
18
years of professional experience
Work History
Marketing Director, MTN Stations
E.W. Scripps
06.2020 - Current
- Responsible for the development, management, and execution of branding and marketing consisting of traditional and digital marketing
- Responsible for designing and implementing a comprehensive diversity and inclusion strategy that resulted in a more integrated and cohesive approach in the needs of viewer experience and talent management
- Consistently delivered high-impact communications between journalists and the public resulting in decreased viewer complaints and a more positive viewer experience for the 6 company owned stations across the state of Montana
Creative Services Director
E.W. Scripps
05.2017 - 05.2020
- Responsible for managing a diverse team of commercial, promotion and content producers at the dominant number one news station in Montana
- Responsible for creating 5 sponsored lifestyle content segments
- Increased production revenue by 400% in year one and over 200% year after year.
Marketing Director
FreedomCare Benefits
01.2014 - 01.2017
- Responsible for designing and developing the overall brand of a cutting-edge health benefits company
- Duties included staff management, content creation through newsletters, articles/blogs, marketing/sales materials and videos
- Analysis of customer research, current market conditions and competitor information.
Associate Producer
The Antiques Roadshow
01.2010 - 01.2014
- Responsible for managing day to day production and event management at different locations including managing of 40+ crew, licensing, permits, travel arrangements, accounting and scheduling including international events.
Digital Marketing Manager
Elysium Production Company
01.2006 - 01.2010
- Responsible for creating the promotional and marketing strategy for a wedding and corporate video production company
- Managed entire online campaign and maintenance of the company website, social media and blog.
Education
B.F.A. Marketing and Journalism -
University of Las Vegas
12.2008
Skills
- Project Management
- Communications Management
- Market Tracking
- Campaign Development
- Key Decision Making
- Content Creation
- Project Oversight
- Communications Expertise
- Media Relations
- Staff Management
- Digital Marketing
- Event Planning
- Media Buying
- Branding
Honors And Awards
- Montana E.B. Craney best commercial in the state - 2018 and 2019
- Montana E.B. Craney best station promotion in the state - 2020 & 2022
- Relay for Life of Yellowstone County Grand Marshal - 2021
- Northwest Regional Emmy - 2022
Volunteer Experience
- Community 7 Television Board Member
- Downtown Billings Association Board Member
- BPA Skills USA Judge
Timeline
Marketing Director, MTN Stations
E.W. Scripps
06.2020 - Current
Creative Services Director
E.W. Scripps
05.2017 - 05.2020
Marketing Director
FreedomCare Benefits
01.2014 - 01.2017
Associate Producer
The Antiques Roadshow
01.2010 - 01.2014
Digital Marketing Manager
Elysium Production Company
01.2006 - 01.2010
B.F.A. Marketing and Journalism -
University of Las Vegas
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