Crystal Miller
West Chester,OH
Summary
Self-motivated, organized professional with extensive practice in sales and business development, dedicated to achieving organizational objectives, including improving bottom-line. Proven track record in achieving and surpassing sales goals, reporting over 110% sales YTD in 2013. Well-versed in training and coaching team members to ensure their optimal performance and adherence to company standards. Equipped with excellent interpersonal skills, superb relationship-building abilities, and directional leadership to meet performance metrics.
Sales professional with strong track record in driving revenue growth and market expansion. Known for strategic planning, effective team leadership, and fostering high-performance cultures. Expert in client relationship management, negotiation, and delivering results in dynamic environments. Adaptable and reliable, excelling in collaborative settings to meet evolving business needs.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Field Sales Director- Franchise Distribution
Olaplex
02.2023 - Current
- Enhanced customer satisfaction with a focus on fostering long-term relationships, consistently addressing client needs, and providing exceptional service.
- Fostered a culture of continuous improvement within the sales department, regularly organizing workshops and skill-building sessions for employees at various levels of expertise.
- Managed relationships with key industry stakeholders, attending conferences and networking events to further establish the company''s presence in relevant circles.
- Boosted sales revenue by developing and implementing strategic sales plans and initiatives tailored to the organization''s goals.
- Exceeded sales goals through effective time management and resource allocations.
- Evaluated competitor offerings by conducting ongoing market research, proactively addressing potential threats to the company''s positioning.
- Managed and motivated sales team to increase revenue 10% in 18 months.
ACCOUNT DEVELOPMENT EXECUTIVE
Estee Lauder- Aveda
08.2021 - 01.2023
- Leverage sales industry knowledge to search and open new market-leading accounts within the assigned territory.
- Open new doors by finding pain points and solving problems within the account.
- Responsible for one of the top accounts including the 2nd and 4th largest account in the US.
- Ensure all launches are executed and orders are forecasted correctly and readjust when necessary.
- Perform quarterly analysis to discover new opportunities and to ensure accounts are profitable.
- Planning all education and promotions for year.
- Established trust-based relationships with clients, resulting in long-term partnerships and repeat business opportunities.
- Achieved significant revenue growth year-over-year by driving aggressive yet calculated sales initiatives throughout the territory assigned.
- Delivered compelling product demonstrations showcasing unique value propositions tailored to the prospect''s needs.
SALON BUSINESS DEVELOPMENT EXECUTIVE
L’Oréal USA
12.2019 - 01.2021
- Leverage sales industry knowledge to search and open new market-leading accounts within the assigned territory.
- Build and develop a loyal customer base by displaying a positive attitude and utilizing excellent interpersonal skills while cold calling potential clients; support top market accounts with key business planning and launches/initiatives.
- Collaborate with the distributor to ensure top accounts are growing according to the purchase agreement; remain mobile in the office to multitask in attracting new clients while conducting follow-ups on existing ones.
- Ensure established Key Performance Indicators (KPIs) are met and develop new, effective strategies aimed to open new opportunities for the company by working together with C-Level Executives, including RDS as well as Vice Presidents.
- Perform customer needs assessments prior to drafting proposals for presentation to customers; write business plans for key partner accounts in the assigned region.
- Increased client base by identifying and pursuing new business opportunities through market research and networking.
SALES EXECUTIVE
Saloncentric
11.2013 - 11.2019
- Grew retail businesses and service dollars of clients through proven business systems and securing new accounts to establish new businesses as well as identify new business opportunities.
- Received multiple awards, including Redken 2014 Newcomer of the Year and SalonCentric Midwest 2014 Rookie of the Year; selected to attend the Acceleration Program of the organization with 43 others in the entire country.
- Built the territory aptly and effectively, leading to a promotion to Salon Development Executive.
BUSINESS DEVELOPMENT MANAGER
Ulta Salon, Cosmetics & Fragrance, Inc.
03.2010 - 11.2012
- Placed #1 Business Development Manager in the organization for 2 consecutive years; maximized industry experience to drive new business opportunities, allowing for sales growth and bottom-line improvements.
- Practiced human resources abilities to recruit, interview, and hire new employees; trained new hires on company policies and standards to ensure their optimal performance.
- Established sales for multiple states and 2 RVP markets; managed Salon Managers, training and coaching them to support the objectives of the organization on various aspects, including operations, guest service, and business-building initiatives.
SALES MARKET TRAINER
Regis Corporation
05.2009 - 05.2010
- Utilized relationship-building abilities and interpersonal skills to effectively train salon professionals; partnered with Salon Managers in the assigned market to execute business-building strategies.
- Headed the goal-setting of the organization while managing SPLH; oversaw the operations of one company location.
- Achieved the Club of Excellence Award for the Indiana Market for the fiscal year 2009 by continuously meeting established performance metrics of the organization.
Education
Diploma - Cosmetology
New Dimensions
Joplin, MO03.1994
Some College (No Degree) - Communications
Western Governors University
Salt Lake City, UTSkills
- Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
- Salesforce
- SAP
- Sales strategies
- Networking and relationship building
- Goals and performance
- Presentations and public speaking
- Sales pipeline management
- Negotiation expertise
- Competitor analysis
- Business development and planning
- Territory management
- Cold calling
Certification
Managing License /BA UMPI
Timeline
Field Sales Director- Franchise Distribution
Olaplex
02.2023 - Current
ACCOUNT DEVELOPMENT EXECUTIVE
Estee Lauder- Aveda
08.2021 - 01.2023
SALON BUSINESS DEVELOPMENT EXECUTIVE
L’Oréal USA
12.2019 - 01.2021
SALES EXECUTIVE
Saloncentric
11.2013 - 11.2019
BUSINESS DEVELOPMENT MANAGER
Ulta Salon, Cosmetics & Fragrance, Inc.
03.2010 - 11.2012
SALES MARKET TRAINER
Regis Corporation
05.2009 - 05.2010
Some College (No Degree) - Communications
Western Governors University
Diploma - Cosmetology
New Dimensions
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