Crystal Moorhouse
Simpsonville,SC
Summary
High performing results oriented Event Sales Manager with extensive portfolio of domestic and international project accomplishments spanning over 30 years. Outgoing, hands-on professional bringing valuable relationship building and retention skills, ensuring optimal quality and results for successful client events. Possessing key talents in conflict resolution, issues mitigation and customer satisfaction assurance.
Overview
35
35
years of professional experience
Work History
Golf Sales & Events Manager
The Preserve At Verdae
09.2017 - Current
- Streamlined event operations for improved efficiency and cost-effectiveness through comprehensive logistical management.
- Managed administrative logistics of events planning, event booking, and event promotions.
- Delivered exceptional customer service to attendees, addressing concerns promptly and professionally.
- Ensured smooth event transition with thorough pre-event walkthrough and detailed day-of coordination efforts.
- Managed budgets effectively, optimizing allocation of resources to maximize event impact.
Event Planner
The Hare & Hound Restaurant
11.2015 - 07.2017
- Redesigned restaurant menu, onsite private events menu and offsite catering menus.
- Increased social media presence and monitored social media comments and response.
- Negotiated contracts with vendors and suppliers, securing cost-effective solutions without compromising quality or service levels.
- Performed face-to-face meetings to finalize contract for services and event details.
- Corresponded with clients to answer questions and resolve issues.
Private Event Director
Commerce Club Greenville
01.2010 - 02.2015
- Increased Private Event Sales 67% from 2011-2014 from $467,000 to $780,000
- Exceeded 2014 sales plan by 118%; 22% growth over 2013
- Exceeded 2013 sales plan by 113%;14% growth over 2012
- Managed seamless event transitions, overseeing multiple events in up to seven event spaces hosting events for breakfast, lunch and dinner
- Optimized event layout and floor plans to maximize flow and provide seamless transitions between events.
- Prepared over 500 customized proposals and contracts annually. Managed all event administration.
- Designed custom menus for clients in conjunction with Executive Chef and Food & Beverage Director
- Managed budgets effectively, optimizing resource allocation and minimizing financial risk while maintaining high-quality standards.
- Negotiated contracts with vendors and suppliers to obtain best rates and services.
- Coordinated with public relations teams to generate positive media coverage for events, enhancing brand visibility and reputation.
Event Sales Manager
St. John Restaurants Group
08.2008 - 07.2009
- Managed all private and corporate destination events for each property
- Streamlined menus and operating procedures for each property to maximize profitability and efficiency.
- Increased event sales revenue by developing and maintaining strong relationships with clients.
- Established long-term partnerships with key industry stakeholders that led to ongoing referrals and repeat business engagements.
- Ensured timely resolution of any arising issues during the course of an event
Hospitality Consultant
River Falls Golf & Dining
08.2004 - 07.2006
- Implemented innovative solutions to enhance restaurant aesthetics, improving overall guest experience and satisfaction ratings.
- Optimized room layouts for maximum functionality, accommodating varied guest needs
- Designed creative cost effective menus catering menus
- Increased annual event sales 250% in 12 months from $30,000 to $120,000
General Manager
Celebration Events By The Lowrey Group
03.1997 - 06.2001
- Managed events for five private restaurants with a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
- Developed and implemented strategies to increase sales and profitability.
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
Assistant General Manager
The Old Fort Pub - By The Lowrey Group
11.1995 - 03.1997
- Managed daily operations of 130 seat waterfront restaurant with $1.5 million in annual sales
- Progressively increased private event sales increasing the profitability and efficiency of the restaurant
- Collaborated with wine purveyors to create Event Wine list to ensure availability of sufficient quantities of high end wines for discerning event clientele.
- Handled cash accurately and prepared deposits. Documented and resolved accounting discrepancies with daily restaurant report which led to exposing credit card fraud, gift certificates fraud and embezzlement of company funds resulting in the termination of two general managers
- Developed and implemented new operational procedures, streamlining daily tasks and improving overall efficiency.
- Analyzed customer feedback data to identify areas of improvement and develop solutions.
- Progressively assumed all event planning responsibilities for the company's five restaurants
- Developed and executed strategies to improve guest experience, resulting in positive customer reviews and increased repeat business.
- Interacted well with customers to build connections and nurture relationships.
- Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
Special Event Coordinator
South Carolina Yacht Club
05.1989 - 12.1994
- Designed custom event layouts that maximized available space while maintaining a visually pleasing aesthetic.
- Provided exceptional on-site support during events, addressing any issues promptly and professionally.
- Implemented creative solutions for venue challenges, optimizing space usage and enhancing the overall guest experience.
- Studied menu planning & design, event execution, food display design and buffet presentations under Executive Chef
- Greeted patrons and participants at events to guide guests to locations and answer questions.
- Secured high-profile events
Education
Bachelor of Science - Parks, Recreation, And Leisure Facilities Management
Western Carolina University
Cullowhee, NC05.1989
Skills
- Strong interpersonal skills to build and nurture relationships at all levels of an organization
- Effective contract negotiations and tactics
- Complaint management and resolution; Effectively manage challenging clients
- Creative and resourceful leader in fast paced and challenging situations
- Client liaison and team leader experienced simultaneously overseeing multiple events, staffs and vendors
- Vendor Relationship Management and contract negotiations
- Fundraising Events
- New Business Development & Business Growth
Accomplishments
- Earned Club Corp's Club 100 Award in 2013 and 2014
- Earned Club Corp's Executive Vice President's Pin for Outstanding Service in 1992
Timeline
Golf Sales & Events Manager
The Preserve At Verdae
09.2017 - Current
Event Planner
The Hare & Hound Restaurant
11.2015 - 07.2017
Private Event Director
Commerce Club Greenville
01.2010 - 02.2015
Event Sales Manager
St. John Restaurants Group
08.2008 - 07.2009
Hospitality Consultant
River Falls Golf & Dining
08.2004 - 07.2006
General Manager
Celebration Events By The Lowrey Group
03.1997 - 06.2001
Assistant General Manager
The Old Fort Pub - By The Lowrey Group
11.1995 - 03.1997
Special Event Coordinator
South Carolina Yacht Club
05.1989 - 12.1994
Bachelor of Science - Parks, Recreation, And Leisure Facilities Management
Western Carolina University
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