Crystal Moreland
Las Vegas,NV
Summary
Accomplished nonprofit leader with extensive experience managing high-value relationships across donor, corporate, political, and media sectors. Currently serving as Chief of Staff to the CEO of the Humane Society of the United States, Humane Society International, and Humane Society Legislative fund, the nation’s most effective animal protection organizations dedicated to ending the suffering of all animals. Proven expertise in fundraising, policy, and communications, developed through leadership roles in both nonprofit and political sectors. Skilled in board governance, providing strategic guidance to drive organizational growth and ensure mission alignment. Adept at prioritizing initiatives and fostering partnerships to achieve impactful, mission-driven outcomes.
Overview
14
14
years of professional experience
Work History
Chief of Staff to the President and CEO
The Humane Society of the United States
09.2021 - Current
- Act as the President and CEO's strategic partner, driving accountability for organizational top priorities, and …
- Lead complex, high-impact initiatives such as merging two 501(c)(3) entities, conducting a board effectiveness assessment, and implementing a comprehensive brand change and strategic refresh
- Drive cross-functional collaboration, ensure timely decision-making, and deliver measurable results with internal and external stakeholders
- Support the organization in meeting its $100M+ revenue goal by managing high-level relationships with board members, donors, foundations and corporate partners
- Develop internal and external communications for the CEO, including crafting speeches, presentations, messaging and public-facing content
- Utilize strong public speaking skills to engage and connect with both internal and external audiences effectively
Sen. Programs Director Creative Production and External Relations
The Humane Society of the United States
05.2020 - 08.2021
- Lead the management, revitalization and implementation of the strategic vision and goals of Humane Generation, the HSUS’s high-profile next generation philanthropy committee
- Direct full production and development of event content and programming, including writing scripting for high-profile events
- Oversee vendor participation in special events to ensure brand consistency and create an elevated, educational, and inspiring experience for donors and celebrity participants
- Collaborate with external public relations partners to maximize brand exposure
- Recruit celebrity participants for fundraising events
- Manage full participation of celebrity event engagement from contract negotiation, script writing, briefing materials, media relations, social media promotion, filming, and the development of their long-term relationship post-event
- Execute the strategy and cultivation process to re-engage existing HSUS celebrity and VIP portfolio through special events, unique programmatic initiatives, and commercial co-venture opportunities with emerging celebrity brands
- Assist the Directors of Philanthropy in fostering major donor relationships and developing cultivation opportunities through special events
- Support senior leadership with developing strategic plans and shepherding major donor and influencer relationships through their involvement in the Humane Generation program, the Humane Leadership Council, and special event fundraising committees
Finance Consultant
Cory Booker for Senate
03.2020 - 05.2020
- Managed Southern California fundraising efforts and finance teams’ transition to launch Senate re-election campaign
- Including the implementation of a strategic plan to transition the campaign to virtual fundraising and political events in response to the global pandemic
- Build and expand engagement and giving of major donors relationships from the Cory 2020 presidential campaign with social, business and entertainment industry leaders to elevate the profile of the Senate re-election campaign and drive fundraising efforts
- Identified and produced all virtual fundraising events for the Booker for Senate California portfolio and issue specific constituencies
- Including overseeing fundraising and call time
- Co-manage Senator’s surrogate fundraising duties and participation in virtual events with Democratic candidates across the county
- Staffed the Senator and generated all necessary briefing materials for fundraisers, donor meetings, and priority campaign events
Southwest Finance Director
Cory 2020
05.2019 - 01.2020
- Directed regional fundraising efforts for Senator Cory Booker's presidential campaign
- Part of a team that raised $25M+ in less than a year and held 200+ fundraising events nationwide
- Effectively communicated campaign strategy and policy plans to persuade prospective donors to support the campaign
- Oversaw all phases of fundraising events, including event planning, developing budgets, fundraising, and staffing the Senator
- Assisted in managing candidate donor call time
- Identified calls, prepared briefings, and conducted all follow-up donor correspondence
- Including writing email messages on behalf of the Senator
- Work alongside the Senator to build relationships with high-level campaign stakeholders, supporters, and campaign surrogates
- Attend donor meeting and political events on behalf of the Senator and leadership team for the Southwest region
- Managed three finance associates tasked with the Southwest and Mountain fundraising regions in prioritizing fundraising activities, event implementation and development of the Senator’s briefing materials
California Director
The Humane Society of the United States
12.2017 - 05.2019
- Managed comprehensive political and non-profit portfolio for the HSUS in California, including state and federal lobbying
- Directed the Proposition 12 campaign, including strategy to qualify initiative by garnering 663k voter signatures, raised $132.M and led a diverse coalition of 28 organizations and won by 63-37%
- Achieved outstanding legislative results including the landmark victories in passing SB-1249 the California Cruelty-Free Cosmetics Act, AB-44 the Fur Products Prohibition Act, and AB-1254 to end bobcat hunting in California
- Recruited and retained major donors, and corporate sponsors, and celebrity influencers for the HSUS and Prop 12 campaign to support fundraising and political efforts
- Directed all Prop 12 high-profile fundraising events for California
- Supported C-Suite, Board Directors and Directors of Philanthropy in setting up high-capacity donor, political and influencer meetings, including identifying prospective meetings, staffing and development of background memos
- Advised on 500+ attendee fundraising events
- Led state grassroots volunteer program of over 100 advocates to advance legislative and regulatory goals
- Served as the California spokesperson for the Humane Society of the United States and Proposition 12 campaign committee
Programs Adviser & Special Assistant to the President and CEO
The Humane Society of the United States
11.2015 - 12.2017
- Oversaw priority projects management on key CEO and/or Board of Director initiatives and special projects across the organization and its affiliates of Humane Society International, The Humane Society Legislative Fund and The Fund for Animals
- Managed high-profile donor, influencer, celebrity, legislative and corporate partnerships
- Identified engagement opportunities for these leaders and leveraged their personal and business platforms to advance the mission of animal protection
- Directed and revitalized National Council fundraising program; co-managed CEO donor portfolio and next generation philanthropic councils
- Including coordination with the Philanthropy department on the development of briefing materials and staffing plans for the CEO and members of c-suite at major donor meetings
- Worked with the national events team to identify and secure keynote speakers, honorees, performers, and VIP guests to HSUS events including the NY & LA galas, TAFA, Animal Care Expo and fundraisers across the country
- Charged to work with the events team to develop the run of show and script writing regarding the CEO and VIP participants
- Staffed VIPs on a national scale and worked with their teams to increase publicity, social media impressions and fundraising goals of the event
- Collaborated with 501C4 affiliate to direct federal with 501(c)(4) political affiliate on legislative/regulatory priorities, ballot initiatives and political fundraising
- Maintained personal portfolio of Congressional relationships to strengthen engagement and drive priority legislation for the organization
- Advised strategy and execution of HSUS on major fundraising events and galas; led CEO’s national book tour for The Humane Economy, by including the management of over 75 national events and high-profile press appearances
Executive Assistant Aide to the CEO
The Humane Society of the United States
06.2013 - 11.2015
- Provided high-level administrative support to CEO of organization with a $200M operating budget
- Managed President and CEOs schedule, and coordinated executive communications including taking meeting minutes, incoming calls, responding to emails on behalf of the CEO and interfacing with departments across the organization
- Managed Congressional portfolio for the executive team
- Maintained personal federal legislative portfolio and assisted in project management of state ballot initiative programs
- Including long-term travel to ballot states to lead on the ground efforts
- Assisted in developing and executing national fundraising events
- Led VIP guest experiences, on behalf of CEO, at events
- Generated event briefing materials for VIP guests, C-Suite, and board directors
- Developed impact reports and presentations for external stakeholders
- Supported in editing of the CEO’s daily blog
- Coordinated with organizational leadership and Corporate Secretary on board meeting agendas, facilitation of meetings, development and approval process for board presentations and securing high-profile external leaders to speak at the Board of Director banquet dinners
Admission Adviser
National University
07.2012 - 01.2013
- Directed community outreach and recruitment efforts in recruitment events for Southern Nevada
- Facilitated and staffed meetings for the associate regional dean with Las Vegas business industry leaders
- Acted as an external affairs adviser for deans and vice presidents through process of expanding the university’s imprint to Nevada
- Created sales growth by consistently exceeding recruitment goals and sustained student enrollment
- Provided concierge service to ensure student needs are met throughout their degree plan
Deputy Nevada Finance Director
Berkley for Senate
04.2011 - 05.2012
- Developed and executed an in-state campaign fundraising plan
- Part of a team that raised over $10.5M with 32% generated from in-state fundraising program
- Oversaw all elements of Nevada events including fundraising, script writing, show production, and developed a celebrity/high-profile political leader surrogate program to increase fundraising and profile of the Senate race
- Work alongside the Congresswoman to build relationships with high-level campaign funders
- Effectively communicated campaign strategy and policy plans to persuade donors to financially support
- Managed candidate donor call time
- Staffed Congresswoman in all call time sessions, identified donor calls in partnership with national finance team, prepared briefings, and conducted all follow-up donor correspondence
- Oversaw all elements of Nevada events including fundraising, volunteer management, press participation, and developed a celebrity/high-profile political leader surrogate program to increase fundraising and profile of the Senate race
- Expanded candidate's influencer and fundraising political network of supporters by intensive donor research and community engagement
- Staffed Congresswoman and surrogates at meetings and events on a national stage, including preparing briefings and remarks
- Assisted the finance director to oversee in-state event planning and post-event responsibilities
Education
Bachelor of Arts - Political Science
University of Nevada Las Vegas
05.2011
Studied - American Indian Business & NGO Relations
Christ University
07.2010
Skills
- Nonprofit Management
- Fundraising
- Event Planning
- Political Campaigns
- Public Policy
- Public Speaking
- Coalition Building
- Project Management
- Problem Solving
- Leadership
- Celebrity & Influencer Management
- Ability to Thrive in Fast-Paced Environments
Locations
- Los Angeles, CA
- Las Vegas, NV
Timeline
Chief of Staff to the President and CEO
The Humane Society of the United States
09.2021 - Current
Sen. Programs Director Creative Production and External Relations
The Humane Society of the United States
05.2020 - 08.2021
Finance Consultant
Cory Booker for Senate
03.2020 - 05.2020
Southwest Finance Director
Cory 2020
05.2019 - 01.2020
California Director
The Humane Society of the United States
12.2017 - 05.2019
Programs Adviser & Special Assistant to the President and CEO
The Humane Society of the United States
11.2015 - 12.2017
Executive Assistant Aide to the CEO
The Humane Society of the United States
06.2013 - 11.2015
Admission Adviser
National University
07.2012 - 01.2013
Deputy Nevada Finance Director
Berkley for Senate
04.2011 - 05.2012
Studied - American Indian Business & NGO Relations
Christ University
Bachelor of Arts - Political Science
University of Nevada Las Vegas
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