Crystal Ramirez
Spring,TX
Summary
Innovative Leader known for cross-functional collaboration and problem-solving. Successfully streamlined product launches and optimized processes to elevate customer experience and sales performance.
Overview
19
19
years of professional experience
Work History
Sr. Merchandising Executive
Macy's
Houston, TX
04.2015 - Current
- Analyzed market trends and executed sales strategies, contributing to a consistent 10% growth in annual department sales, adding $300K in Revenue.
- Collaborated with cross-functional teams to streamline product launches and promotional events, Driving 20% conversion.
- Managed seasonal merchandising initiatives, ensuring alignment with brand standards and customer preferences, recognized by Division & Regional Team for Execution.
- Implemented strategies to drive daily sales and operational efficiency across flagship and mid-level locations.
- Recruited and trained CXM, Brand Ambassadors and Colleagues ensuring proper sales and service increasing NPS scores +20pts and higher AOV
- Streamlined inventory management processes for accurate stock levels and reduced shortage.
- Negotiated and fostered collaborative relationships with vendors, securing dependable support for departmental functions and sales activities.
Customer Experience Manager
Macy's
Houston, TX
05.2007 - 05.2015
- Led customer experience initiatives to enhance satisfaction with scores above 80% across multiple store locations.
- Developed training programs for staff to improve service standards and operational efficiency.
- Analyzed customer feedback to identify trends and implement improvements in service delivery, increasing conversion 3-5pts quarterly.
- Collaborated with cross-functional teams to streamline processes and enhance overall shopping experience.
- Analyzed team workflows and optimized processes to elevate productivity and achieve higher IPT, AUR and drive credit activations. leading to surpassing goal of 103% adding to profit line.
- Identified and mentored high-potential colleagues, promoting them into captain and management roles to align with organizational objectives and personal aspirations.
- Established performance and service goals and held associates accountable for individual performance.
Education
High School Diploma -
Reagan High School
Houston, TX05.2004
Skills
- Talent Development & Coaching
- Vendor negotiation
- In-store marketing
- Adaptability and flexibility
- Supply chain operations
- Luxury & Volume Sales expertise
- Team-driven sales performance
- Strategic Planning & Execution
- Teamwork and collaboration
- Problem-solving
- KPI & Sales Trend Analysis
- Bilingual Communication (English/Spanish)
Timeline
Sr. Merchandising Executive
Macy's
04.2015 - Current
Customer Experience Manager
Macy's
05.2007 - 05.2015
High School Diploma -
Reagan High School