CRYSTAL R. SMITH
Dallas/Ft.Worth
Summary
Senior Sales Executive with extensive experience in high demand, results-oriented positions.
Overview
20
20
years of professional experience
Work History
Sales Director
G&H Trash Valet
12.2024 - Current
- Established ambitious sales targets, managed deployment strategies, and developed go-to-market plans to capitalize on every revenue opportunity.
- Collaborated with marketing teams to help sales campaigns reach target audiences.
- Connected with prospects through trade shows, cold calling and local-area networking.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Built relationships with customers and community to establish long-term business growth.
Senior Strategic Account Executive
Zumper Partners
04.2023 - 10.2023
- Meet and exceed weekly, monthly and quarterly goals/ KPI’s
- Successfully manage National Book of Business- new and existing customers
- Travel to Local, State and National Trade Shows to represent the brand
- Work closely with National Team to close new business
- Responsible for selling suite of product offerings and integrating customer needs in a consultative approach
Regional Sales Executive
Valet Living
02.2020 - 02.2021
- Responsible for building new relationships within assigned territory and promote our full service amenities program to the multifamily industry
- Work closely with District Manager to meet and exceed monthly quota
Senior Sales Executive
RentPath
10.2015 - 02.2020
- Responsible for maintaining existing client relationships as well as building new client base within assigned territory while promoting our online media products through Apartment Guide and Rent.com
- Work closely with District Manager to exceed sales goals and increase monthly revenue within my portfolio.
- Attend monthly association events to further build client relationships.
- Accomplishments:
- Successfully increased client count by 42%
- Achieved monthly sales goals and exceeded revenue by 33% in 2018
- Exceeded Quarterly sales goals Q1-Q3 in 2019
- President’s Club Winner
- (Now Rent.)
Director of Maintenance Operations
Westwood Residential
11.2014 - 10.2015
- Responsible for the overall maintenance operations of a 1600 unit portfolio with 1000 units undergoing a $6.5m exterior renovation and $2.5m interior rehab.
- Work closely with District Manager to exceed rent growth objectives and reduce turn time on renovation units.
- Monitor performance including expense control, preventative maintenance, and physical condition of each property.
- Rebid contract services annually and achieve aggressive contract negotiations.
- Supervise a team of 18 employees. Provide leadership and guidance to each team member.
- Accomplishments:
- Decreased portfolio maintenance expenses by 5% within 9 months and exceeded turn goals by an average of 3 days.
- Achieved 30% return on cost for all upgrade units.
- Improved overall maintenance responsiveness from 5 days to 48 hours within 3 months.
Account Executive over Multifamily portfolio
Charter Furniture
06.2013 - 11.2014
- Business Development in both rental and sales for the multifamily industry.
- Outside marketing to assigned territory to promote our services
- Prepare and present proposals for clubroom and model furniture updating
- Develop new relationships by attending all AAGD meetings and functions.
- Accomplishments:
- Promoted from Account Executive to Relationship Manager within 6 months.
- Maintained monthly sales goal of $20,000 and exceeded by selling $25,000-$50,000 per month.
- Achieved goal of 5 new leases a week for rental furniture within assigned territory.
Sales & Marketing
AMLI Residential, Flournoy Companies, Western Rim Property Services, Grubb and Ellis, JLB Partners
06.2006 - 06.2013
- Host weekly sales meetings outlining goals and reviewing traffic and leasing trends from the prior week.
- Assist in training new sales agents and following up on qualified leads.
- Develop and execute outreach marketing campaigns to increase traffic.
- Specialized in online marketing, referrals, resident and prospect interaction.
Timeline
Sales Director
G&H Trash Valet
12.2024 - Current
Senior Strategic Account Executive
Zumper Partners
04.2023 - 10.2023
Regional Sales Executive
Valet Living
02.2020 - 02.2021
Senior Sales Executive
RentPath
10.2015 - 02.2020
Director of Maintenance Operations
Westwood Residential
11.2014 - 10.2015
Account Executive over Multifamily portfolio
Charter Furniture
06.2013 - 11.2014
Sales & Marketing
AMLI Residential, Flournoy Companies, Western Rim Property Services, Grubb and Ellis, JLB Partners
06.2006 - 06.2013