Crystal Teller
Merrimack,NH
Summary
Results-driven leader with a strong background in strategic management and organizational growth. Skilled in developing and implementing effective business strategies, optimizing processes, and driving team performance. Known for adaptability, effective collaboration, and delivering measurable outcomes in dynamic environments. Strong communication and problem-solving abilities, coupled with a focus on fostering productive and positive team culture. Visionary marketing executive with a proven track record of driving revenue growth, brand awareness, and high-impact marketing strategies. Adept at leading cross-functional teams, developing data-driven campaigns, and executing innovative initiatives that enhance customer engagement. Expertise in B2B and B2C marketing, digital transformation, and strategic brand positioning. Passionate about fostering collaboration between sales and marketing to accelerate business success.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Director of Regional Marketing Manager
ATI Restoration
05.2023 - Current
- Develop and execute regional marketing plans to drive revenue growth and increase brand awareness
- Achieved stronger brand identity consistency across all platforms through meticulous oversight of creative design elements.
- Conduct market research and competitive analysis to identify new business opportunities
- Collaborate with cross-functional teams to develop and implement marketing campaigns across multiple channels
- Managed teams across 30+ offices, consisting of of 50+ Sales professionals, 4 Marketing Managers/coordinators to ensure successful execution of marketing initiatives
- Utilize Adobe Creative Suite and Canva to develop creative design solutions that meet client needs
- Collaborate with Call Centers, Regional Managers, Business Development Managers to provide ideas, articulate designs, and ensure projects are completed to deadlines
- Develop and execute email marketing campaigns to drive customer engagement and conversions
- Ensure the email marketing process follows industry best practices and legal requirements
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
- Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.
- Managed budgets effectively to ensure optimal use of resources while maintaining financial stability.
Marketing Manager
Applied Robotics
02.2021 - 05.2023
- Led the development and execution of digital and content marketing strategies, increasing lead generation
- Oversaw multi-channel campaigns, including social media, SEO, PPC, and email marketing for the US branch of the company
- Managed 5 trade shows from planning and execution, optimizing booth experiences and engagement and deployed email campaigns pre and post event to over 30,000 leads.
- Developed sales support materials, proposals, and marketing collateral
- Strengthened brand presence through targeted messaging and industry partnerships
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed social media accounts for optimal audience engagement and increased online presence.
Marketing Manager
Mazzone Hospitality
07.2019 - 01.2020
- Designed and implemented data-driven marketing campaigns to drive event bookings and revenue growth for 11 venues.
- Managed digital marketing initiatives, including SEM, social media, and email marketing
- Created content calendars, business plans, and brand strategies for campaign success
- Represented the company at industry events and developed influencer partnerships
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Established brand guidelines to ensure consistency across all marketing materials and communications.
Marketing Manager
Endosoft
02.2018 - 07.2019
- Led marketing initiatives for B2B software solutions, enhancing brand positioning and lead generation
- Managed vendor relationships, negotiating contracts to maximize marketing ROI
- Leveraged market research and data analytics to optimize marketing strategies
- Streamlined marketing processes for improved efficiency and cost savings.
- Achieved stronger brand identity consistency across all platforms through meticulous oversight of creative design elements.
Education
Bachelor of Arts - Visual Communication
Cazenovia College
Cazenovia, NY05.2015
Skills
- Creative direction
- Marketing analytics
- Content strategy
- Advertising campaigns
- Training and mentoring
- Digital marketing
- Marketing plan development
- Branding
- Project planning
- Campaign management
- Stakeholder relations
- Direct mail marketing
- Google search console
- On-page optimization
Certification
- CPR/AED Certification
- OSHA Certified
- Google Analytics Certified
- HubSpot Content Marketing Certified
- Social Media Marketing Certification (Hootsuite)
- NY Driver's License
Timeline
Director of Regional Marketing Manager
ATI Restoration
05.2023 - Current
Marketing Manager
Applied Robotics
02.2021 - 05.2023
Marketing Manager
Mazzone Hospitality
07.2019 - 01.2020
Marketing Manager
Endosoft
02.2018 - 07.2019
Bachelor of Arts - Visual Communication
Cazenovia College
- CPR/AED Certification
- OSHA Certified
- Google Analytics Certified
- HubSpot Content Marketing Certified
- Social Media Marketing Certification (Hootsuite)
- NY Driver's License
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