CRYSTAL WIGGINS
Panhandle Area,FL
Summary
With over 17 years of extensive expertise in event and business relations, consistently driving national and international growth through strategic marketing and PR initiatives. Skilled in securing and managing partnerships worth over $2M, enhancing company revenue, and fostering strong stakeholder relationships. Proven ability to re-energize organizations, develop strategic initiatives, and capture emerging business opportunities.
Overview
14
14
years of professional experience
Work History
Artist, Event, and Business Relations
Majestic Entertainment
01.2021 - Current
- Lead marketing initiatives, driving growth with campaigns, events, and PR, maximizing ROI
- Secure and manage partnerships over $2M, boosting revenue through strategic negotiations
- Coordinate with talent for high-profile events, ensuring success and enhancing client experiences
- Implement and refine procedures, negotiating contracts for talent, venues, and vendors
- Designed custom artwork for clients, meeting their creative vision and ensuring satisfaction with the final product.
- Utilized social media platforms proactively to promote personal brand awareness while engaging with potential clients or collaborators regularly.
- Participated in creative brainstorming sessions to develop new ideas or improve existing ones.
- Act as touring artist manager and agent securing events nationally and internationally.
- Consulted business strategy for increased revenue and marketing strategies.
Manager of Special Events
Easterseals Colorado
03.2023 - 12.2024
- Conceptualize and execute forward-thinking event and fundraising concepts that resonate with diverse stakeholders, elevating brand visibility and donor engagement
- Oversaw the successful execution of special events, including fundraising galas and community engagement activities, that showcased the organization''s impact and attracted new supporters.
- Built strong community partnerships to support organizational goals and expand outreach efforts.
- Boosted revenue by an average of 30% through refined event strategies and enhanced corporate partnerships
- Optimized event scheduling by creating detailed timelines that outlined deadlines for critical tasks throughout the planning process.
- Collaborated with cross-functional teams to ensure seamless planning and coordination of all aspects of special events.
- Negotiated cost-effective contracts with suppliers which reduced overall expenses without compromising quality.
- Led a team of event coordinators, providing guidance and support to ensure efficient planning and execution of all tasks related to special events.
- Direct marketing strategies for events, ensuring flawless campaign execution
- Redesign fundraising and operations, enhancing overall efficiency
- Guide volunteers and committees to maintain high grassroots engagement
Community & People Manager
Beatport Group
03.2021 - 06.2022
- Designed and delivered training programs, enhancing team efficiency and collaboration over an international team of 30+ departments
- Streamlined office operations and managed schedules, boosting departmental productivity
- Cultivated strong artist relationships, ensuring smooth and effective collaborations
- Coordinated special projects, ensuring timely completion and optimal resource utilization
- Implemented workflow processes, significantly improving daily productivity and team performance
General Manager
Yeah Baby
10.2018 - 10.2019
- Reduced costs and increased revenue through effective schedule management and risk analysis
- Directed and managed a team of 40 full time employees and contractors
- Managed inventory accurately, driving profitability with precise stock ordering
- Consistently exceeded margin targets by overseeing budgets and P&Ls
- Developed business plans aligning strategic decisions with long-term goals
- Optimized operational efficiency through strategic staffing, rigorous training, and safety compliance, resulting in enhanced customer satisfaction and revenue growth
Event Producer, Talent Buyer, Sponsorship Director
Sonic Bloom Festival
06.2011 - 07.2019
- Directed branding initiatives across channels, enhancing brand visibility and communication
- Managed300+ artists and diverse teams, ensuring smooth festival operations and inter-departmental coordination
- Secured $1M+ in annual sponsorships, boosting event funding and marketing reach
- Led cross-functional teams of20+ in sponsorship, outreach, and sales, fostering synergy to execute multifaceted event aspects and contractual agreements
- Oversaw event logistics for10K person event, including artist contracts and promotions, improving operational efficiency, merchandise, etc
Owner Assistant and Talent Buyer
Cervantes Masterpiece Ballroom & The Other Side
01.2011 - 12.2016
- Managed events at three venues, ensuring smooth operations and high client satisfaction
- Collaborated with talent and partners, consistently delivering successful events
- Designed and implemented sponsorship and advertising plans, increasing brand visibility
- Developed social media strategies, enhancing engagement across all platforms
- Provided logistical support, streamlining event planning and execution processes
- Built strong industry relationships, leading to successful talent bookings and partnerships, boosting attendance and revenue
- Created innovative event concepts, elevating venue reputation and attracting diverse clientele
Skills
- Business Development
- Brand Management
- Sponsorship Sales
- Experiential Marketing
- Strategic Planning
- Event Logistics
- Project Management & Budgeting
- Hospitality
- Staffing
- Client Relationships
Timeline
Manager of Special Events
Easterseals Colorado
03.2023 - 12.2024
Community & People Manager
Beatport Group
03.2021 - 06.2022
Artist, Event, and Business Relations
Majestic Entertainment
01.2021 - Current
General Manager
Yeah Baby
10.2018 - 10.2019
Event Producer, Talent Buyer, Sponsorship Director
Sonic Bloom Festival
06.2011 - 07.2019
Owner Assistant and Talent Buyer
Cervantes Masterpiece Ballroom & The Other Side
01.2011 - 12.2016
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