Adobe Workfront
CRYSTAL B. MILLER
Mason,OH
Summary
Passionate marketing and communications professional with 25 years working in a variety of roles with an ongoing mission to exceed expectations of all people that I interact with by providing forward-thinking, strategic and compassionate service and expertise to improve the image and reputation of client’s brands. Detailed Senior Account Manager offering experience in delivering client-focused solutions and successfully managing multiple projects. Excellent critical thinking, problem-solving and communication skills.
Overview
26
26
years of professional experience
1
1
year of post-secondary education
Work History
Marketing & Communication Consultant
Crystal Communication
Cincinnati, Ohio
01.2011 - Current
- Collaborated with healthcare executives to manage and lead strategic initiatives; these include digital transformation work on very large healthcare institution website, partnership with healthcare agencies to provide design and strategy for specific healthcare division websites Led and managed tasks and communication among various hospital teams
- Wrote engaging and successful marketing, advertising, and website copy.
- Conducted research to analyze customers' behavior, preferences and purchasing habits.
- Completed in-depth reviews of market conditions and customer preferences.
- Created documentation outlining research findings for use by project managers, customers, and other marketing staff to make accurate decisions about future plans.
- Identified appropriate marketing channels and target customers for campaigns.
- Worked within budget parameters to develop and implement marketing strategies by analyzing key data and consumer demographics.
- Developed campaigns and specific marketing strategies for clients.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Monitored trends in social media, industry, and competitive landscape to create new material.
- Onboarded new team members and coached personnel in marketing tasks.
- Updated social media platforms with latest news and corporate details.
- Collaborated closely with graphic designers, subject matter experts (SMEs) and technical staff to produce compliant, on-time proposals.
Board Member
Love Like JJ Foundation
01.2020 - Current
- Fundraising/Marketing/Community Advocate Generate and foster relationships in the Greater Cincinnati community to provide support for a foundation that strives to provide assistance to families in need
- Maintain database of donors and manage the fundraising frequency strategies, outreach methodology, volunteer direction while communicating the use of funds and Created intriguing content for social media accounts including graphics, photography, blog posts and increasing engagement continually since the creation of the foundation Manage fundraising events, campaigns and participation of various events across the community Nominated for Cincinnati non-profit of the year, 2021
Market Intelligence Manager
Relevate Health Group
01.2019 - 01.2021
- Led qualitative and quantitative proprietary research and insight development for pharmaceutical clients, including Pfizer and Astellas to identify opportunity markets and understand customer behaviors Presented and led C-suite level advisory panels through topic generation, discussion guide development, summary of learning to generate insights that drove pharmaceutical decisions about how to partner with health systems to improve relationships and ultimately sales of products
Communications Senior Account Manager
- Managed the Enterprise Learning Management system and education inventory of current learning patterns at hospital among health professionals
- Provided program information to the public by preparing and presenting press releases, conducting media campaigns, or maintaining program-related web sites
- Assisted in creating a new role for Cincinnati Children's to coordinate parent education classes to the community; this involved grassroots funding for events and marketing of these events
- Managed development of hospital-wide newsletter articles, advertising, bulletins, intranet/internet material, speeches, emails, marketing, promotional material and rebranding
- Organized and executed details for Grand Opening of Sabin Education Center, including hosting VIPs and employee open house and community events
Marketing and Product Development Manager
More Inclusive Healthcare
01.2015 - 01.2019
- Led and managed the development of virtual instructor-led diversity training and delivery for national hospital systems
- This includes internal team members and external contract vendors and clients Hired, managed and built teams for design and creation of virtual instructor-led trainings and webinars, hospital diversity reports and presentations
Education and Training Communication Manager
Children’s Hospital Medical Center
01.2000 - 01.2011
- Analyzed market data to inform strategic decisions.
- Evaluated program effectiveness to determine return on investment.
- Developed communications strategies to drive forward progress in public relations.
- Produced internal communications education and training projects.
- Built and maintained relationships with key clinicians, spokespeople, advocates and opinion leaders.
Account Director
Northlich
06.1997 - 01.2000
- Develop marketing strategy and plans for a variety of clients including Whirlpool Cooperation, Procter &
- Gamble (Febreeze, Mr. Clean, Comet, Dawn, Joy, Head and Shoulders, Physique, Oil of Olay, Worthington Foods/Morningstar Farms and Morgan Foods
- Initiate market research studies or analyze their findings and identify potential new clients by conducting desk research; highlight of this work was acquiring the Morningstar Farms business which led to a purchase of the company from Kellogg
- Coordinate and attend promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services
Education
BS - Advertising Management
Ohio University
Business Administration And Management
Xavier University
Cincinnati, OH 05.2001 -
Business
Walt Disney Business Internship
Orlando, FL 01.1998 - 08.1998
Skills
Operations
Digital marketing
Business development and planning
Account oversight
Brand Management
Networking skills
Account management
Relationship building and management
Converting leads
Account development
Customer rapport
Lead prospecting
Vendor relations
Client Development
Business Development
Software
Timeline
Board Member
Love Like JJ Foundation
01.2020 - Current
Market Intelligence Manager
Relevate Health Group
01.2019 - 01.2021
Marketing and Product Development Manager
More Inclusive Healthcare
01.2015 - 01.2019
Marketing & Communication Consultant
Crystal Communication
01.2011 - Current
Business Administration And Management
Xavier University
05.2001 -
Education and Training Communication Manager
Children’s Hospital Medical Center
01.2000 - 01.2011
Business
Walt Disney Business Internship
01.1998 - 08.1998
Account Director
Northlich
06.1997 - 01.2000
Communications Senior Account Manager
BS - Advertising Management
Ohio University