Summary
Overview
Work History
Education
Certificates Skills
Leadership Experience
Languages
Timeline
Generic

Junlei Du

5 Greenfiled, Irvine ,CA

Summary

Dynamic marketing professional with experience at Chubby Group where I enhanced brand visibility through influencer campaigns and culturally relevant storytelling. Proficient in Google Analytics and Adobe Creative Suite, I excel in crafting engaging content and strategic market research, driving impactful results in social media engagement and campaign performance.

Overview

4
4
years of professional experience

Work History

Market Research Analysts and Marketing Specialists

Chubby Cattle BBQ
Rowland Heights, USA
09.2023 - Current
  • Conducted market research and competitive analysis to identify trends, enhancing campaign planning.
  • Developed bilingual digital content for Instagram, RedNote, and TikTok, utilizing culturally relevant storytelling.
  • Applied knowledge of Asian cultures to tailor marketing strategies and strengthen Japanese brand identity.
  • Coordinated influencer campaigns and community events, resulting in 25% increase in brand visibility.
  • Analyzed campaign performance data with Google Analytics to produce weekly reports for strategic adjustments.

Social Media Content Creator

Pacific Sterling Realty
Irvine, CA
09.2022 - 08.2023
  • Developed content strategy to increase social media followers and engagement.
  • Brainstormed ideas for new video concepts and stories.
  • Created content for various platforms such as Facebook, Twitter, Instagram, Pinterest and YouTube.

Part-Time Mandarin Teacher

Language Door
Irvine, USA
07.2021 - 08.2022
  • Designed and taught Mandarin Chinese curriculum for students of various proficiency levels.
  • Applied differentiated instruction and tracked student progress effectively.

Digital Media Specialist

Pacific Sequoia Inc.
Irvine, USA
07.2021 - 06.2022
  • Produced, edited, and distributed multimedia content including promotional videos and web campaigns.
  • Supervised studio and location shoots, ensuring creative direction aligned with brand goals.
  • Created visual assets for marketing while implementing analytics-driven improvements.

Education

Master of Arts - Asian Studies

California State University, Long Beach
Long Beach, CA
05-2024

Bachelor of Arts - Theory And Practice of Cinema, Post-production

California State University, Long Beach
Long Beach, CA
05-2021

High School Diploma -

Fairmont Preparatory Academy
Anaheim, CA
05-2017

Certificates Skills

  • Fluent in Mandarin Chinese and English
  • Adobe Creative Suite (Premiere, After Effects, Photoshop)
  • Google Analytics, Meta Business Suite
  • Video Editing and Post-Production
  • Social Media Marketing
  • Market Research and Campaign Strategy
  • Microsoft Office Suite, Canva, DaVinci Resolve

Leadership Experience

  • Intercultural Diplomats, CSULB, 11/2019, 05/2021, Presented Chinese culture and traditions to local K-12 schools through engaging hands-on activities and events., Assisted in curriculum development and built strong connections with students and teachers.
  • DYD Vip.travel & Tour Inc., Los Angeles, CA, Tourist Guide, 12/2018, 03/2019, Provided translation services and guided Chinese tourists through key cultural and educational landmarks in Los Angeles., Delivered informative commentary and personalized guest experiences.

Languages

English
Professional
Chinese (Mandarin)
Native/ Bilingual

Timeline

Market Research Analysts and Marketing Specialists

Chubby Cattle BBQ
09.2023 - Current

Social Media Content Creator

Pacific Sterling Realty
09.2022 - 08.2023

Digital Media Specialist

Pacific Sequoia Inc.
07.2021 - 06.2022

Part-Time Mandarin Teacher

Language Door
07.2021 - 08.2022

Master of Arts - Asian Studies

California State University, Long Beach

Bachelor of Arts - Theory And Practice of Cinema, Post-production

California State University, Long Beach

High School Diploma -

Fairmont Preparatory Academy

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Junlei Du