Summary
Overview
Work History
Education
Websites
Volunteer Experience
Timeline
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CULLEN T. IWATA

Hoboken

Summary

I am an account manager and strategist, passionate about driving business transformation through strategic thinking and design. My results-driven approach is grounded in data analysis, enabling me to make informed decisions that deliver tangible outcomes for my clients. My passion for innovation and creativity inspires me to push boundaries, constantly seeking new ways to improve behavior and enhance processes. As a strong communicator, I love to simplify complex challenges and create solutions that deliver value to all stakeholders.

Overview

7
7
years of professional experience

Work History

Account Manager

Saatchi & Saatchi X - Samsung | Gillette
05.2023 - Current
  • GILLETTE
  • Spearhead client relationship management as the primary point of contact for Gillette, ensuring seamless communication and satisfaction across all major business pillars
  • Lead cross-functional collaboration internally to address all aspects of shopper marketing, coordinating efforts between creative, production, and account management teams
  • Directly oversee the management of the agency's existing retainer and incremental projects, actively seeking out avenues for expansion and enhancing our partnership
  • Cultivate strong partnerships with Gillette's seller teams and retail clients such as Target, Walgreens, Costco, and others, fostering productive relationships to drive revenue growth
  • Develop and execute strategic shopper marketing initiatives aimed at enhancing brand visibility, product awareness, and consumer engagement across various retail channels
  • Analyze market trends, consumer behavior, and competitor strategies to identify opportunities for innovation and optimization within Gillette's shopper marketing efforts
  • Drive results-driven campaigns and promotions to maximize ROI and achieve sales targets, leveraging insights and data-driven decision-making
  • SAMSUNG
  • Manage and cultivate a strong client relationship with Samsung, serving as the primary point of contact for all agency deliverables
  • Develop and execute strategic marketing campaigns to drive growth, increase revenue, and exceed sales targets
  • Collaborate with cross-functional teams to ensure the successful delivery of projects, campaigns, and initiatives that align with Samsung's brand guidelines and objectives
  • Identify new business opportunities within the Samsung account, pitching innovative ideas and solutions to drive continuous improvement and client satisfaction
  • Provide regular updates and reports to internal stakeholders and Samsung, highlighting key metrics, performance insights, and recommendations for future strategies
  • Monitor market trends, competitor activities, and industry best practices to stay up-to-date with the latest developments in the creative and technology landscape
  • Actively participate in client meetings, presentations, and workshops, confidently articulating agency capabilities, thought leadership, and value proposition
  • Foster strong partnerships with third-party vendors, suppliers, and creative talent to ensure seamless execution and delivery of projects
  • Effectively manage budgets, timelines, and resources, maintaining profitability while delivering exceptional work that exceeds client expectations
  • Stay informed about Samsung's product offerings, target audience, and marketing initiatives, leveraging this knowledge to provide strategic counsel and recommendations that drive business results.

Account Manager & Strategist

Group SJR - ExxonMobil | NBCU
08.2020 - 04.2023
  • Lead editorial content strategy for ExxonMobil's EnergyFactor.com website and corporate social media
  • Head development of long-form content, including articles, video, infographic, interactive, audio and more
  • Main contact for Public & Government Affairs and Corporate Communications client teams for extensive portfolio of deliverables and ensuring consistent strategy, editorial voice, and creative direction for all
  • Work cross-functionally with teams across the firm, including editorial, creative, web development, production, finance, as well all global teams in EMEA and APAC
  • Oversee ExxonMobil's email newsletter program, sent to 1.5M+ subscribers, and lead replatforming efforts of email newsletter from Mailchimp to Salesforce Marketing Cloud
  • Oversee creative creative development for various ExxonMobil digital and printed reports, including the Advancing Climate Solutions 2022 Progress Report, 2021 and 2022 Annual Report, Energy Outlook, and various other key messaging documents
  • Manage two junior account team members who assist in daily functions of our content workstream
  • Collaborate with production teams and support in video and photo shoots at client facilities throughout North America, including in Texas, Wyoming, and Edmonton.

Academy Fellow

Ogilvy & Mather
06.2020 - 09.2020
  • The program is targeted towards high-potential university graduates and young talent, gathering first-hand experience by working with their creatives, planners, account managers, designers and strategists

Marketing Intern

The Museum Of Modern Art
05.2017 - 09.2018
  • Assisted with development of event strategies and tactical plans to promote exhibits and upcoming events
  • Helped with planning and hosting of marketing events and exhibits
  • Collaborated with team members to help expand marketing channels
  • Contributed to mock-ups, email campaigns and social media content.

Education

Bachelor of Arts in Graphic Design -

Savannah College of Art And Design
05.2021

Volunteer Experience

01/01/17 - PRESENT, CrossFit Coach, (Greenwich Crossfit | Crossfit ECF | Union City Crossfit ) As a passionate CrossFit coach of 7 years, I have been privileged to help individuals in my community achieve their health and fitness goals both physically and mentally. My coaching expertise and dedication toward individuals' progress have allowed me to impact the lives around me positively.

Timeline

Account Manager

Saatchi & Saatchi X - Samsung | Gillette
05.2023 - Current

Account Manager & Strategist

Group SJR - ExxonMobil | NBCU
08.2020 - 04.2023

Academy Fellow

Ogilvy & Mather
06.2020 - 09.2020

Marketing Intern

The Museum Of Modern Art
05.2017 - 09.2018

Bachelor of Arts in Graphic Design -

Savannah College of Art And Design

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CULLEN T. IWATA