Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Timeline
Generic

Curt Larson

Clearwater,FL

Summary

Senior Product Manager and company exec with over 15 years of software experience and 30 years of professional experience, leading product-market strategy and supporting implementation of innovative products for specialized markets. Creative strategic planner with product value and impact assessment prowess. End-to-end product leader successful bringing products from inception to rollout with efficiency and speed.

Overview

40
40
years of professional experience
1
1
Certification

Work History

Senior Product Manager

Cast & Crew
04.2021 - Current
  • Responsible for updating ETC (Electronic Time Card) onboarding and timecard legacy software. Neglected for years, yet still supporting critical business needs and key customers, it required significant improvements to achieve stability and robustness. I manage the offshore dev team using Scrum/Agile and work closely with Support, Payroll Operations, Sales and key customers.
  • Established strong relationships with key stakeholders, fostering collaboration across departments for seamless product development.
  • Championed customer feedback loops to continuously refine products according to evolving customer requirements.
  • Leveraged Agile methodologies for efficient project management and rapid iteration cycles in response to changing market demands.
  • ETC onboarding focuses on PII and electronic documents and signatures by employees and project administrators. ETC Timecards utilizes APIs to transfer data back and forth with the payroll engine, displays calculations and allocations and goes through the approval pipeline.
  • Responsible for Maintaining TiM (Time is Money) onboarding legacy software. Work closely with Support to maintian functionality while starting to migrate users to other products within Cast & Crew, building tools to expedite data export and transfer.
  • TiM focuses heavily on PII, document and packet creation, database mapping, distribution, signature and approval,
  • Managed product roadmaps, aligning with company goals and ensuring timely delivery of key features.
  • Improved user experience by collaborating closely with design and development teams on UI/UX enhancements.

Senior Product Manager

PEGASUS TRANSTECH (dba Transflo)
03.2019 - 01.2021
  • Responsible for concept to launch of Velocity+, a complete digital "ecosystem" for freight tracking and invoicing.
  • Increased product adoption by identifying customer needs and developing innovative product features.
  • Created a modern user experience by collaborating closely with design and development teams on UI/UX.
  • Managed product roadmaps, aligning with company goals and ensuring timely delivery of key features.
  • Drove go-to-market plans for product releases, coordinating marketing efforts to raise brand awareness and generate leads.
  • Led cross-functional teams for successful product launches, resulting in increased market share.
  • Evaluated third-party vendor partnerships by assessing their capabilities and performance, ensuring alignment with overall product strategy.
  • Collaborated with sales teams on generating targeted marketing materials that effectively communicated unique selling points of each product offering.

Real Estate Agent

RYAN REALTY
01.2017 - 02.2019
  • Sales focused in residential, investment and small commercial properties
  • Marketed properties via internet, social media and direct mail.
  • Managed contracts, negotiations, and all aspects of sales to finalize purchases and exceed customer expectations.
  • Advertised client properties through websites, social media, and real estate guides.
  • Developed and maintained relationships with clients through networking, postcards, and cold calling.
  • Advised clients on market conditions and property value for informed decision-making.
  • Conducted comprehensive market research to provide clients with accurate information on current trends and pricing strategies.

Product Manager

OPEN DEALER EXCHANGE
07.2013 - 11.2016
  • Responsible for bringing ODE’s electronic contracting and electronic vault to the auto dealer market
  • Full SDLC on eContracting (electronic loan application, electronic signature, digital document transmission) and eVault (secure electronic vault to store signed loan documents as authentic and unique)
  • Working with the VP Product, defined the product strategy and product roadmap that aligned with company goals and vision
  • Created product specs and documented product architecture for the in-house development team, as well as software partners CDK Global and Reynolds & Reynolds and launch customers
  • Led the product initiative and collaborated closely with CDK, ReyRey and launch customers during development and launch
  • Led the implementation of Scrum/Agile, a new initiative for ODE, including creating training materials
  • Close collaboration with third-party SDK provider to define ODE’s eVault software product requirements, identify new features and releases, including creating the ODE-built UI vault UI
  • Launched electronic contracting with Volkswagen Credit, CDK Global and Reynolds & Reynolds, a SaaS solution hosted by CDK or R&R for their national dealer network
  • Customized eVault specs to address VW Credit requirements
  • Launched electronic contracting and electronic vault with customer Echo Park Automotive (a division of Sonic Automotive) with eContracting embedded in CDK Global’s dealer software, including on-site training of dealer personnel to manage eSigned loan docs with our eVault
  • Defined customer user personas to define company and product branding, marketing collateral & website with target market
  • Go-to-Market strategy required creating the “Digital Deal” as a product and company brand to define the product offerings and position the same against the competition
  • Created marketing collateral in print & PDF to support dealer sales, distribution at trade shows and eMarketing
  • Led ODE’s trade show initiative, a major Go-To-Market strategy by performing cost/benefits analysis and conducted market research to determine which trade shows were appropriate to drive sales
  • Quarterly presentations to the Board on progress, projected growth and P&L.

Product Manager

SUNBELT SOFTWARE
11.2007 - 12.2012
  • Product responsibility from concept to launch on several products in the cybersecurity field using full SDLC
  • Conducted in-person surveys and interviews, identified three distinct user personas, customer pain points and defined new market verticals
  • Created the product strategy and product roadmap for multiple products, then led those products from concept to launch, prioritized development efforts
  • Conducted competitive analysis of market leaders, defined the product strategy, UX/UI design, GTM strategy and led Scrum/Agile development
  • Defined the product roadmap and backlog, defined product specs, working hand-in-glove with the development team in planning, performed UX/UI design, and launched the product in close collaboration with Marketing
  • Implemented Scrum/Agile across the company, 200 employees in three countries, improving development times by 25-50%
  • Collaborated with sales, marketing, and support teams to launch products on time and within budget.
  • Collaborated with sales teams to develop effective training materials that drove increased product knowledge among staff members, resulting in higher close rates.
  • Weekly collaboration with Support on customer issues, constant interaction with the customer support forum, and direct customer meetings to address issues
  • Quarterly presentations to the entire management team on P&L, new product development progress, product sales performance and ROI, projected sales with new product releases.

Owner/Founder

LARSON ENTERPRISES
02.2001 - 10.2007
  • Owner/Founder of a real estate brokerage firm that grew to twenty-four agents with personal real estate investments
  • Managed day-to-day business operations.
  • Managed financial aspects of the business, including budgeting, financial reporting, and tax preparation.
  • Hired, trained, and managed a high-performing team of agents dedicated to achieving strong sales targets.
  • Established a positive workplace culture that fostered employee engagement, collaboration, and loyalty.
  • Achieved financial growth with strategic planning, targeted marketing efforts and personal customer interaction.
  • Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
  • Monitored market conditions to set sales strategies and take advantage of emerging trends.
  • Extensive property marketing and customer acquisition marketing.

GM, Chrysler, DCS

metro Detroit
01.1985 - 01.2001
  • One of the pioneers and founders of Dimensional Management in the auto industry, with 5 years at General Motors and 10 years at Dimensional Control Systems, transforming how GM and Chrysler engineered vehicles
  • While with DCS, Dimensional Management consultant to Chrysler, driving Simultaneous Engineering with engineering and manufacturing engineers on product and tool design, while leading 5 teams and 70 engineers
  • "Wrote the Book," prepared and delivered Dimensional Management training to Chrysler and numerous suppliers
  • Personally performed Dimensional Management on the Dodge Viper, Plymouth Prowler, Chrysler CCV and Ferrari F360 Modena while managing engineers on those programs
  • Product Manager for 1DCS and 3DCS software, now industry standards
  • Signed a partnership with AutoCAD Mechanical Desktop
  • Responsible for Special Projects, Software Development, Sales & Marketing, prioritizing projects, creating product strategies, and roadmaps for product and company initiatives
  • Responsible for Sales and Marketing of consulting services and 3DCS software, acquiring Ford and Boeing as customers
  • Presentations at many technical conferences and to Chrysler C-Suite execs

Education

Mechanical Engineering -

Lawrence Technological University
Southfield, MI

Dean's Advisory Council - College of Technology

Pittsburg State University
Pittsburg, KS

Skills

  • Strategic Planning
  • Competitive Market Analysis
  • Go-to-Market Strategies
  • UI/UX Design
  • Product Roadmaps
  • Product Backlogs & Priorities
  • Scrum/Agile Development
  • User Personas & Stories
  • Product Launches
  • Cross-Functional Collaboration
  • Software Development Life Cycle
  • Marketing Collateral & Campaigns

Certification

  • Certified ScrumMaster (CSM)
  • Certified Scrum Product Owner (CSPO)
  • Cisco Certified Network Associate (CCNA)
  • Pragmatic Marketing

Accomplishments

TECHNICAL PAPERS, PRESENTATIONS & AWARDS

• International Body Engineering Conference, “Dimensional Control and Automotive Interiors, A Practical Method to Improve Panel Fits”

• SAE Aerotechm “Identifying and Resolving Build Problems Using Statistical Tolerance Simulation Techniques”

• SME Gagetech, “Achieving Dimensional Quality and Reducing Costs: A Case Study at Dodge/Plymouth Neon”

• EET Automotive Forum Comparing Robust Product Engineering Methods, “Achieving a Robust Design Using Dimensional Management”

• NIST Assembly Level Tolerancing: Standards and Implementation Issues, “Graphics Based Tolerance Simulation”

• Patent for innovative assembly method for aluminum body structures, Plymouth Prowler (Alcoa Automotive Structures)

• Award of Merit for successful implementation of Dimensional Management on the Ferrari F360 Modena aluminum spaceframe (Alcoa Automotive Structures)


AFFILIATIONS

• Dean’s Advisory Council, 25 years, Pittsburg State University College of Technology

Adjunct Professor (former), Pittsburg State University College of Technology

Timeline

Senior Product Manager

Cast & Crew
04.2021 - Current

Senior Product Manager

PEGASUS TRANSTECH (dba Transflo)
03.2019 - 01.2021

Real Estate Agent

RYAN REALTY
01.2017 - 02.2019

Product Manager

OPEN DEALER EXCHANGE
07.2013 - 11.2016

Product Manager

SUNBELT SOFTWARE
11.2007 - 12.2012

Owner/Founder

LARSON ENTERPRISES
02.2001 - 10.2007

GM, Chrysler, DCS

metro Detroit
01.1985 - 01.2001

Mechanical Engineering -

Lawrence Technological University

Dean's Advisory Council - College of Technology

Pittsburg State University

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Curt Larson