Dedicated and adaptable professional with a proactive attitude and the ability to learn quickly. Strong work ethic and effective communication skills. Eager to contribute to a dynamic team and support organizational goals.
Overview
16
16
years of professional experience
Work History
Director of Golf/General Manager
SunBelt Golf
Huntsville, AL
01.2022 - 01.2023
Led a team of 50+ employees across six departments ensuring accountability of high-performance expectations in daily operations and customer service
Increased total revenue by 7% from previous year of 2022 highlighted by a 64% increase in golf instruction sales and a 3% increase in merchandise sales
Developed and managed an annual budget of $5.7 million in targeted revenue with a NOI goal of $1.6 million
Responsible for daily budget monitoring of P&L which includes the variance of actuals vs budget
Submit monthly P&L budget including detailed explanations of variances for over 300 GL Codes
Review operating results and compare them to established objectives and take appropriate measures to correct unsatisfactory results
Manage all cost of goods sold and received including merchandise and food and beverage which totals an annual COS budget of $700k
Oversee the pricing on all COGS to assure all inventory SKUS are generating the appropriate profit margin
Sign off on all invoices including accounts receivable and payable
Supervise monthly inventory of golf shop merchandise and food and beverage items
Manage and document daily labor hours of all employees using Dayforce HCM Software
Recruit, hire, train, and supervise a team of golf professionals, golf shop staff, food and beverage staff, and support personnel to minimize staff openings and ensure the highest quality of team members
Lead multiple service standard presentations to staff throughout the year
Conduct one on one employee performance reviews on an annual basis
Conduct quarterly performance reviews of all managers through the Trailblazer Development Program
Lead weekly staff meetings with all department heads and managers
Execute monthly staff safety meetings in accordance with OSHA guidelines and mandatory protocols
Engage the local golfing community through golf instruction
Conduct private lessons, develop Junior Golf through programs such as PGA Junior League and Operation 36
Collaborate with the golf course Director of Agronomy to ensure optimal course conditions and maintenance schedules
Monitor and evaluate customer feedback and implement improvements as necessary
Maintain a strong focus on providing exceptional customer service and guest experiences
Collaborate with the Corporate Services team to develop and execute marketing plans to attract golfers and increase rounds played.
Director of Golf
Farmlinks Golf Club
Sylacauga, AL
01.2015 - 01.2022
Manage all aspects of golf operations including the golf shop, golf shop staff, outside operations staff, beverage cart staff, golf car fleet, tournament operations, recruiting, hiring, training, supervising, scheduling, timekeeping, development, corrective action documentation, and payroll
Responsible for the buying and ordering of all merchandise for the golf shop which averages $90k in monthly inventory levels and annual sales of $500k+
Boosted Merchandise Sales Revenue from $317k in 2015 to $580k in 2021, resulting in an 83% increase
Increased Merchandise profit margins from $113k in 2013-2014 to $284k in 2015-2017
Continuous goal of making profit for the facility by adhering to budget and generating revenue through implementing a strategic rate system and creating marketing strategies and promotions
Outperformed Total Revenue Budget goal for six consecutive years, 2016 - 2021, increasing total revenue by 46%
Mentored and developed three Assistant Golf Professionals who all advanced to Head Golf Professional roles
Responsible for leading all player development programs including private golf instruction, junior golf, golf schools, golf clinics, and club fittings
Participate in weekly executive management meetings, weekly revenue meetings, bi-weekly marketing meetings, monthly management meetings, and monthly budget review meetings
Member of Executive Management Team and Quality Alliance Team
Assure and maintain the highest level of customer service and guest satisfaction through leading, communicating, and monitoring our team
Work closely and cooperatively with other departments including sales, marketing, food and beverage, maintenance, and ownership
Supervise and manage all tournament operations for 30-40 annual events.
1st Assistant Golf Professional
Shoal Creek
Shoal Creek, AL
01.2007 - 01.2015
Effectively managed over 30 member and member-guest events for each calendar year
Participated in the hosting of the 61st U.S
Junior Amateur Championship, 104th Southern Amateur Championship, and the 2011, 2012, 2013, and 2014 Regions Tradition
Responsible for all Tournament Operations including TPP software, scoreboards, and budget
Worked closely with the golf shop merchandiser in the purchasing and controlling of inventory in a golf shop that grosses over $400,000 annually
Assisted in the daily management of a caddie program consisting of more than 50 caddies
Designed, implemented, and instructed multiple successful junior and ladies golf camps and clinics
Conducted private lessons and club fittings using tools such as V1 teaching software, Accusport launch monitor, and fitting carts
Participated in the hiring, supervising, and scheduling of an outside staff of 5-7 employees.
Education
PGA of America
Frisco
02-2011
Associates Degree - General Studies
McLennan Junior College
Waco, TX
05-2000
Some College (No Degree) -
Nicholls State University
Thibodaux, LA
Skills
Budget Development and Management
Cost Control and Reduction
Customer Service Excellence
Financial Acumen
Interpersonal Communication
Logistics
Management
Operations Optimization
Market Analysis and Strategic Planning
Relationship Building
Revenue Generation
Sales
Team Leadership and Development
HCM Software Proficiency
Dynamic Pricing
Microsoft Office Proficiency
Accomplishments
Class A Member, Professional Golfers' Association of America
2017 Merchandiser of the Year (Resort Category / Alabama-NW Florida Section)
Nominated for four Alabama-NW-FL PGA Section Awards: Golf Professional of the Year, Bill Strausbaugh Award, Player Development Award, Merchandiser of the Year - Resort