Revenue and field-sales leader with 25+ years in multifamily, digital advertising, SaaS, and property operations. Scaled businesses from $160K → just over $1M while raising close rates to 68% and maintaining ~88% projected retention. Known for analytical rigor, transparent leadership, and client-centered strategy that drives measurable growth. Expert in multifamily advertising, digital performance data, CRM hygiene, and pipeline inspection. Leads regional sellers to exceed quota through field coaching 3-4 days per week, customer value delivery, and disciplined CRM execution.
Hi, I’m
Cydian Kauffman
Seattle,WA
Summary
Overview
33
years of professional experience
4
Certification
Work History
Pure Water Northwest
VP, Sales and Operations
01.2019 - Current
Job overview
- Revitalized an underperforming regional business through CRM discipline, data-driven management, and new verticals-raising close rate 114% and revenue 5.5x in four years.
- Introduced multi-channel sales framework across B2B, government, and SaaS to expand market share.
- Implemented CRM inspection and forecasting to enhance transparency and accountability.
- Featured as a subject-matter expert on 40+ podcasts, leveraging thought leadership to enter the high-end remodel market and create new B2B partnership channels, increasing average project value by 35%.
- Grew B2B clients from 1 to 16 in a year, now driving 48% of total revenue with contracts up to $170K (avg. $65K).
- Launched remodeling vertical contributing 15% of total revenue within six months.
- Recruited and developed a 15+ member team with KPI dashboards and coaching rhythm.
- Expanded offerings with digital ads/ILS, reputation management, multifamily advertising, and analytics to boost adoption.
- Promoted two top performers and exited two underperformers to sustain a high-performance culture.
- Applied multifamily sales systems and CRM discipline to drive 5.5x revenue growth in a B2B technical services firm-demonstrating replicable sales leadership beyond vertical.
Gu-Wi Gutters and Windows
Sales Manager / Fulfillment Manager
01.2016 - 01.2024
Job overview
- Scaled multi-location operations through process innovation and performance incentives.
- Unified 20+ person team across sales, fulfillment, and service; improved CRM visibility 45%.
- Deployed incentive and referral programs that lifted leads 38% and deal size 22%.
- Opened roofing division, reaching operational breakeven within the first quarter with 8+ new hires.
- Built bundled offerings for property management clients, generating $480K+ recurring revenue.
- Improved efficiency ~20%, reduced rework ~15%, and raised close rates from the low-40s to upper-60s.
Richter 10.2 Media Group
Director of Business Development
01.2013 - 01.2019
Job overview
- Expanded enterprise and SaaS client base through ROI-focused storytelling and GTM systems.
- Closed $350K enterprise deal (20× average) with KnowBe4 via consultative selling and decisive execution.
- Built data-backed sales framework that increased pipeline 180% YoY and improved forecast accuracy 25%.
- Consistently achieved 128%+ of annual quota for three years, closing $2.6M+ in total revenue.
- Maintained 92% renewal rate through proactive account management and expansion.
Maven Services, Tenant Sphere, and Independent Firms
Property & Asset Manager / Consultant
01.1993 - 01.2016
Job overview
- Optimized multifamily portfolios to increase NOI, occupancy, and investor ROI.
- Drove $20M repositioning of 69-unit complex (+36% NOI, +13pp occupancy).
- Managed 400 units and 8 staff, raising collections to 98% and reducing vacancy 7pp.
- Led $1.8M capital projects under budget and ahead of schedule.
- Built 30+ property-management partnerships generating $500K+ recurring revenue.
Skills
- Regional Sales Management & Field Leadership
- Multifamily Advertising & ILS Platforms
- Digital Marketing & Data Analytics
- CRM Optimization & Forecasting (Salesforce, HubSpot)
- Talent Development & Performance Management
- Quota Attainment & Territory Growth
- Consultative Solution Selling & GTM Strategy
- Client Retention, Renewals & Experience Leadership
- Policy and procedure development
- Public speaking
Certification
- Real Estate License
- Property Management License
- Water Quality Certification
- Mediation Certification
Key Performance Snapshot
Key Performance Snapshot
- Team Scope: 15+ direct reports across sales, service, and fulfillment; managed Pacific Northwest (Seattle, Portland, and regional submarkets).
- Sales Cadence: 10–12 client meetings weekly; consistent field coaching and KPI reviews.
- Book of Business: Regional book of business exceeding $1M serving SMB through enterprise portfolios, including Fortune 500 clients
- Quota & Attainment: Sustained ~15% monthly revenue growth on new-business acquisition from podcast-driven demand generation.
- Retention: ~90% client retention via renewals, upsells, and minimal reversals.
Earlier Career Summary
Earlier Career Summary
- Founded and operated consulting firm providing operational turnarounds and process improvement.
- Achieved 60%+ close rate through consultative selling at Gutter Helmet & LeafGuard.
- Increased investor ROI through multifamily repositioning at Best Choice Realty.
Tools & Methods
Tools & Methods
- Salesforce
- HubSpot
- ROI/TCO Models
- Pipeline Dashboards
- QBR Frameworks
- Territory Planning
Leadership Philosophy
Leadership Philosophy
Operates with transparency and accountability, challenges assumptions through analytical insight, and builds inclusive, high-output teams that exceed targets.Timeline
VP, Sales and Operations
Pure Water Northwest
01.2019 - Current
Sales Manager / Fulfillment Manager
Gu-Wi Gutters and Windows
01.2016 - 01.2024
Director of Business Development
Richter 10.2 Media Group
01.2013 - 01.2019
Property & Asset Manager / Consultant
Maven Services, Tenant Sphere, and Independent Firms
01.1993 - 01.2016