Cydney Witherspoon
Columbus
Summary
Professional leader with strong background in overseeing multiple locations and driving operational success. Skilled in strategic planning, team leadership, and maximizing efficiency. Known for adaptability and fostering collaborative environment that consistently achieves high results. Demonstrates strong problem-solving abilities and effective communication skills.
Overview
9
9
years of professional experience
Work History
Area General Manager
Hello Landing
07.2023 - Current
- Implemented effective cost control measures that led to significant reductions in operational expenses while maintaining high-quality service standards.
- Conducted thorough analysis of competitors'' strategies allowing us to stay ahead of market trends resulting in competitive advantage.
- Exceeded revenue targets by effectively managing budgets, resources, and financial performance metrics.
- Developed strong relationships with key stakeholders, ensuring consistent communication and collaboration on business objectives.
- Streamlined internal processes to improve workflow efficiency and reduce operational costs.
- Improved inventory management systems to optimize stock levels while minimizing waste or losses due to overstocking or shrinkage issues.
- Negotiated favorable contracts with suppliers to secure cost-effective pricing for materials and services.
- Strengthened team productivity and collaboration through effective leadership, coaching, and training initiatives.
- Enhanced customer satisfaction by driving exceptional service standards and swiftly resolving any issues or concerns.
- Trained and guided team members to maintain high productivity and performance metrics.
Digital Marketing Specialist
Spectrum Reach
08.2022 - 07.2023
- Implemented new strategies to improve click-through rates and conversion.
- Collaborated with cross-functional teams to develop integrated marketing plans through digital channels.
- Monitored digital marketing analytics, identifying trends and making data-driven adjustments to improve performance.
- Managed digital projects from initial concept through final implementation and live monitoring.
- Boosted website traffic with targeted SEO tactics, keyword research, and content optimization.
- Improved conversion rates by designing and executing A/B tests for landing pages and ad campaigns.
- Coordinated with sales teams to align digital marketing efforts with sales objectives, resulting in synchronized growth.
Digital Operations Marketing Specialist
Gray Media Group
08.2022 - 07.2023
- Boosted online sales by refining product pages, optimizing site navigation, and enhancing search functionality.
- Managed budgets, timelines, and resources for multiple projects, ensuring timely delivery and optimal results.
- Developed comprehensive analytics reports to inform strategic decision-making and measure campaign effectiveness.
- Managed relationships with external vendors, negotiating contracts for cost savings and enhanced service offerings.
- Drove organic traffic growth with strategic SEO initiatives focused on keyword research, on-page optimization, and link building efforts.
- Coordinated with internal stakeholders to identify opportunities for process improvements and operational efficiencies in the digital landscape.
- Inspected existing ads and marketing materials to achieve consistency throughout multiple platforms.
Advanced Ad Operations Specialist
Spectrum Reach
08.2019 - 08.2022
- Increased advertiser satisfaction through prompt resolution of discrepancies between delivered impressions and billed amounts.
- Established strong relationships with clients through clear communication and consistent follow-ups, fostering long-term business partnerships.
- Ensured optimal delivery of online advertising campaigns, maintaining a high level of client satisfaction.
- Participated in regular interdepartmental meetings to discuss campaign progress, setbacks, and future initiatives.
- Booked ad campaigns utilizing Google Ad Manager (DFP), and TradeDesk.
- Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.
Chief Operating Officer
Stevens Witherspoon Property Service ( Part-Time)
03.2021 - 01.2022
- Oversaw operations to keep organization running smoothly while meeting business goals.
- Mentored team members by sharing knowledge, offering guidance, and providing constructive feedback; fostering a culture of continuous learning and development within the organization.
- Oversaw day-to-day operations across multiple departments, ensuring timely delivery of projects and streamlined workflows.
- Guided teams through periods of significant change by providing clear communication and decisive leadership during transitions.
- Negotiated contracts and agreements to secure favorable terms and maximize profits.
- Streamlined operations by implementing efficient processes and systems, leading to increased productivity and cost savings.
- Enhanced company reputation by establishing strong relationships with clients, and stakeholders.
- Expanded company''s market presence by identifying new business opportunities and executing strategic partnerships.
Traffic Ads Coordinator
Spectrum Reach
01.2018 - 08.2019
- Managed project timelines for successful completion, ensuring milestones were met and deadlines were adhered to.
- Enhanced customer satisfaction by responding promptly to inquiries and addressing concerns professionally.
- Prioritized and managed multiple projects simultaneously, ensuring all met their deadlines and objectives without compromising quality.
- Entered data, generated reports, and produced tracking documents.
- Provided one-on-one mentoring to help individuals reach their full potential within the organization.
Tax Office Associate
Boytan & Associates
03.2016 - 01.2018
- Maintained accurate filing systems, reducing document retrieval times and enhancing overall organization.
- Provided clerical support to company employees by copying, faxing, and filing documents.
- Responded to inquiries from callers seeking information.
- Greeted incoming visitors and customers professionally and provided friendly, knowledgeable assistance.
- Maintained payroll information by calculating, collecting, and entering data.
- Verified timekeeping records and handled any discrepancies with employees.
Skills
- Financial Responsibility
- Increase Efficiencies
- Project Management
- Operations Management
- Strategic Project Leadership
- Quality Assurance & Control
- Workflow Creation
- Process Optimization
- Workforce planning
Timeline
Area General Manager
Hello Landing
07.2023 - Current
Digital Marketing Specialist
Spectrum Reach
08.2022 - 07.2023
Digital Operations Marketing Specialist
Gray Media Group
08.2022 - 07.2023
Chief Operating Officer
Stevens Witherspoon Property Service ( Part-Time)
03.2021 - 01.2022
Advanced Ad Operations Specialist
Spectrum Reach
08.2019 - 08.2022
Traffic Ads Coordinator
Spectrum Reach
01.2018 - 08.2019
Tax Office Associate
Boytan & Associates
03.2016 - 01.2018
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