Cynecia Welch

• Company Overview: A creative agency that specializes in content creation, social media management, and portrait events that engage family and community collaboration
• Experienced, Forbes.com featured photographer and marketing manager with a proven track record of success in growing businesses
• Managed daily operations for a successful small business, ensuring efficient processes and quality services.
• Skilled in all aspects of photography, from capturing images to editing and printing
• Established a loyal customer base by providing personalized attention, addressing concerns promptly, and exceeding expectations.
• Expertise in social media marketing, website design, and content creation
• Advertised products and services online, social media and through traditional campaigns to target ideal consumers.
• Proven ability to manage and motivate teams
• Passionate about creating beautiful images that tell stories
• Increased revenue by implementing effective marketing strategies and establishing strong customer relationships.
• Managed a team of 5-10 photographers and assistants
• Developed and implemented marketing plans for each fiscal year
• Curated and facilitates 4 community events annually
• Donated quarterly photography services to 3 non-profit organizations
• Participated actively in local community events or organizations as a way to give back while expanding brand visibility and credibility.
• Diversified product offerings to meet changing customer needs and tap into new markets.
• Provided exceptional after-sales support to build strong customer relationships and encourage repeat business.

Instructed 50+ school-aged students and 20 senior citizens on proprietary program 'Digital Footprints,' commissioned by the City of Tallahassee

• The program was designed to provide guidance on navigating the internet and social media safely and securely, combating negative stereotypes, and promoting healthy expression through technology
• Proactively directed, curated, and scheduled engaging content while managing social media accounts for 1 international organization and 7 startup companies
• Successfully secured 3 mega, 7 mid-tier, and over 20 micro-influencer partnerships to enhance brand visibility and reach
• Achieved a remarkable 250% average increase in organic social media following and engagement within a six-month period
• Effectively identified influencers and creators who align with brands, driving substantial volume to top-of-funnel and sales channels
• Devised comprehensive social strategies for both B2B and B2C initiatives, successfully negotiating and securing over 30 partnerships to maximize return on ad spend (ROAS)
• Analyzed experiments for ROI and other KPIs, then iterated to expand successful influencers as well as conduct new experiments; maintained mutually beneficial relationships
• Acquired official photographer positions with 5 prominent brands, including former Tallahassee mayor John Marks and Florida State University's Department of Athletics' 'Real Men' and 'LYFE' programs for multiple years
• Managed a team of 10 creatives to produce an online magazine that featured more than 10 digital artists and curated 3 social events that promoted mental health wellness during the COVID-19 pandemic

• Resolved discrepancies and secured 2 top distributor accounts
• Transferred physical data digitally and assisted in implementing a new internal CRM system
• Managed over 30 distributor and dealer accounts, overseeing short shipments, miss-shipments and lost shipments and initiated credit memos where applicable
• Reduced credit memos for designated 6 state region by 80% within a 12 month period