Cyntha Stobie
Dallas,TX
Summary
Results-driven On Premise Manager known for high productivity and efficient task completion. Specialize in strategic planning, customer relationship management, and inventory control to ensure operational excellence. Excel in communication, leadership, and problem-solving to drive team performance and achieve business objectives.
Overview
10
10
years of professional experience
1
1
Certification
Work History
On-Premise Manager
Red Bull North America
Dallas, TX
01.2018 - Current
- Responsible for increasing volume (5,300 cases over four years) and managing relationships with more than 200 on-premise accounts (over 35,000 cases annually)
- Plan and execute a marketing budget of $140,000 to support account base and industry staff
- Perform off-site negotiations, plan and execute promotions, large-scale events and sponsorships of multiple brands
- Train promotional teams for designated requirements including complying with state laws and regulations
- Nurture and maintain relationships with vendors, suppliers, event planners and individual accounts
- Compile weekly metric reports and analyze data pertaining to specific KPIs
- Evaluate employee performance and provide feedback to employees and management
- Lead and support account executives to determine clients’ needs for promotional packages
- Develop and incorporate promotional elements in presentations to consumers
- Strategize creative marketing techniques to enhance brand recognition and gain distribution
- Collaborate with creative partners to design customer collateral
On-Premise Spirits Representative
REPUBLIC NATIONAL DISTRIBUTION COMPANY
Charleston, SC
03.2017 - 01.2018
- Maintained and increased spirits’ brand exposure through new product distribution, bar placements and promotions
- Familiarized established accounts with new products and developments as compared to the competition
- Prepared price quotations, delivery dates and service obligations
- Accomplished sales distribution goals by executing quarterly and annual company initiatives and placement objectives
- Monitored competitive activity and communicates strategies
- Developed new accounts through cold-calling prospective new clients while maintaining positive customer relations
- Assisted accounts in coordinating and planning events
Pernod Ricard Portfolio Specialist
SOUTHERN GLAZER’S WINE AND SPIRITS
Charleston, SC
08.2014 - 03.2017
- Positioned Pernod Ricard brands for success through account selection, product distribution and staff education
- Developed and maintained long-term, constructive working relationships with accounts and distributors
- Managed sales for more than 15 brands in a highly competitive market
- Coordinated and executed account programming while managing, tracking and validating an annual operating budget of $60,000 divided between products, point of sale and local promotions
- Planned and developed detailed sales strategies for on premise accounts to assist with their growth and profitability
- Worked with distributors to coordinate smooth product distribution to accounts
- Planned and prepared advertising and promotional materials to increase product sales volume
Education
TRI-COUNTY TECHNICAL COLLEGE
Pendleton, South CarolinaSkills
- Business-to-business sales
- Strategic Partnerships
- Data and consumer insight analysis
- Problem-solving aptitude
- Sales plan implementation
- Business development and planning
- Contract Negotiation
- Profit and revenue-generating strategies
- On premise marketing
- Multidisciplinary team leadership
- Customer Relationship Management
- Market landscape analysis
Certification
TRAINING FOR INTERVENTION PROCEDURES (TIPS), 2013
Timeline
On-Premise Manager
Red Bull North America
01.2018 - Current
On-Premise Spirits Representative
REPUBLIC NATIONAL DISTRIBUTION COMPANY
03.2017 - 01.2018
Pernod Ricard Portfolio Specialist
SOUTHERN GLAZER’S WINE AND SPIRITS
08.2014 - 03.2017
TRAINING FOR INTERVENTION PROCEDURES (TIPS), 2013
TRI-COUNTY TECHNICAL COLLEGE
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