Hi, I’m
Cynthea Wight Hausman
Burlington,Vermont
Summary
Innovative Marketing leader with 20+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader. Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches.
Overview
19
years of professional experience
17
Multi-Channel Digital Media Content Manager
10
College Adjunct Professor - Marketing
1
Business Owner of the Year
Work History
Cox AutomotiveBurlington, VT
Major Accounts Digital Performance Manger
06.2018 - Current
Job overview
- Manage 2.1M in automotive website, search engine optimization, and advertising assets with largest Automotive group in USA.
- Create and execute client digital marketing strategy.
- Develop strong business relationships through relevant action planning, managing media budgets, dynamic website solutions, and strategic partnership to deliver desired marketing results.
- Achieved established KPIs for company, regional team and individual performance through teamwork and focus on customers.
- Worked with channel and alliance partners on joint marketing and sales opportunities.
- Subject Matter Expert OEM FordDirect
- Awarded DDC's GameChange Award
Cynthea's Spa LLCBurlington, VT
Chief Marketing Officer
01.2004 - Current
Job overview
- Proved successful working within tight deadlines and a fast-paced environment.
- Responsible for all sales, human resources, finance, marketing, social media, branding, retail, operations, and website maintenance.
- Built productive relationships with industry partners and competitors to support strategic business objectives.
- Increased company revenue by 500k in 3 years through aggressive new market strategies.
- Developed marketing strategies using multiple traditional and new media platforms
- Updated business processes, products and team makeups to generate more business opportunities and cater to audience needs.
- Demonstrated leadership skills in managing projects from concept to completion.
Champlain College, UVM/ CCVBurlington, VT
Adjunct Faculty / Lecturer / Guest Speaker
01.2012 - 01.2022
Job overview
- Adjunct Professor Stiller School of Business at Champlain, Strategic Community Management MKT430 and Business BUS120
- Lectured UVM college students on case studies of social media uses in small business settings.
- Lectured in UVM applied economics classes on developing strategic partnerships and practical applications of social media to strengthen community relationships.
- Adjunct Professor Nutrition and Medical Terminology for nursing students at Community College of Vermont.
Seven Days News/ Thrive Sports / Olympic Channel
Freelance Writer/Public Relations / Blogger/Communications Specialist
01.2012 - 01.2022
Job overview
- Olympic Correspondent for Seven Days Newspaper “Cyn in Sochi” Blog Daily posts, photos and personal insights during Olympic games.
- Olympic Correspondent for Thrive Sports Entertainment contributing exclusive content, video, photos, interviews and insights of Olympic Games.
- Research and write Olympic Athlete biographies for Olympic Channel and OBS for Beijing Olympic Games
- Prepared for public relations presentations and plans by gathering information on business objectives, vision, brand strategy, competition and industry trends.
- Posted regularly on blog and other social media outlets to increase retention, acquisition rates and levels of engagement with blog
Int. Luge Federation, USA Olympic Luge TeamBertchesgaten, Germany
Digital Marketing Director
01.2013 - 01.2021
Job overview
- Increased brand awareness through creation and management of social media channels, boosting social media engagement by 1.1 M in 4 months.
- Developed digital marketing strategies by studying economic indicators, tracking changes in supply and demand, identifying customers and monitoring competition.
- Continually maintained and improved company's reputation and positive image in markets served.
- Directed marketing projects through conceptual planning, schedule management and final implementation.
ASOCIACIÓN ARGENTINA DE BOBSLEIGHBuenos Aires , Argentina
Olympic Team Coach - Argentina
01.2021 - 01.2022
Job overview
- Design, organize, administer, supervise, and implement off-season, pre-season, in-season sport-specific programs for National and Olympic Argentina Luge athletes on the Road to Beijing Olympic Games.
- Strong leadership, interpersonal, communication and organization skills necessary.
- Ability to work with and relate well with diverse group of athletes, coaches, administrators and other Olympic constituencies.
- Travel with 2021-2022 Luge World Cup circuit and to 2022 Beijing Olympic games.
Education
Saint Michael’s CollegeColchester, VT
Master of Education from Curriculum Development
06.2004
Northern Vermont UniversityJohnson, VT
Bachelor of Science
06.1998
Skills
- Corporate Leadership
- Instructional Leadership
- Business Operations
- Staff Leadership
- Employee Coaching and Motivation
- Marketing Strategy Development
- Marketing Program Management
- Communications Management
- Strategic Planning and Alignment
- Website Development
- Audience Analysis
- Demand Generation
Olympic Excellence
International Olympic Caliber Athlete, Coach and Field of Play Official -
USA National Women's Luge Team; 2x National Champion, Master's National Champion, 2x North American Champion, Olympic Alternate
USA National Women's Bobsled Team; 2-man Bobsled Pilot, National B-Team member, Olympic Team Candidate
Olympic Team Coach for the Argentina Men's Luge Team
International Judge for World Cup and World Championships Events
Olympic Field of Play Official
Accomplishments
Burlington Business and Professional Women
- Business Owner of the Year
Timeline
Olympic Team Coach - Argentina
ASOCIACIÓN ARGENTINA DE BOBSLEIGH
01.2021 - 01.2022
Major Accounts Digital Performance Manger
Cox Automotive
06.2018 - Current
Digital Marketing Director
Int. Luge Federation, USA Olympic Luge Team
01.2013 - 01.2021
Freelance Writer/Public Relations / Blogger/Communications Specialist
Seven Days News/ Thrive Sports / Olympic Channel
01.2012 - 01.2022
Adjunct Faculty / Lecturer / Guest Speaker
Champlain College, UVM/ CCV
01.2012 - 01.2022
Chief Marketing Officer
Cynthea's Spa LLC
01.2004 - Current
Saint Michael’s College
Master of Education from Curriculum Development
Northern Vermont University
Bachelor of Science
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