Cynthia Ashley

• Developed and maintained relationships with existing clients to ensure customer satisfaction.
• Generated new sales leads through cold calling and networking activities.
• Conducted market research to identify potential customers and their needs.
• Organized client visits, presentations, product demonstrations and trade shows.
• Maintained accurate records of all sales and prospecting activities.
• Created detailed reports on daily, weekly, and monthly sales activity.
• Identified opportunities for cross-selling additional products and services.
• Performed regular follow-ups with prospects to close deals in a timely manner.
• Attended industry events such as conferences, seminars.
• Developed key customer relationships to increase sales.
• Answered product questions with up-to-date knowledge of sales and promotions.

Appointed to serve as point person to identify customer needs to deliver relevant product solutions and promotions to meet targeted budgets, specifications, and timelines.

Leadership Actions

• Focus on seeding relationships with customers, and key influencers to expand customer base, and develop key customer relationships to boost sales.
• Deploy strategies to develop and expand brand awareness.
• Driving force for prospecting and building territory from ground up.
• Hold authority for data management of all contacts and pertinent details in Salesforce.
• Navigate multiple custom management systems to track projects, clients, and influencers.
• Infuse proactive actions of targeting organizations and associations that provide maximum exposure and opportunity for the American Standard and other Lixil Brands.
• Active participant in on-going, in-depth sales, and product knowledge trainings
• Take lead on researching, targeting, and following up-coming and on-going projects in assigned areas to determine key-players, and decision makers, to gauge the depth, scope, and timeline of project opportunities.
• Deliver tailored knowledge to clients on scope of offerings, product specifications, and possibilities.
• Protect brand equity with building relationships through social and industry-related functions outside of the office.

Outcomes

• Dynamic influencer in single family and multi-family verticals, while succinctly calling on showrooms , builders, developers, and A&D.
• Leveraged event planning skills and creativity to propel company brand at shows and industry events.
• Lassoed savings for company with innovative marketing and creative marketing centered around collateral to stand out from the competition at events, trade shows, and presentations.
• Raised brand recognition through participation in industry events, educating, presentations, etc., involvement in associations and organizations to seed a boost in organic traffic.

• Established relationships with existing customers to promote new product or service opportunities.
• Utilized broad knowledge to recommend solutions to potential customers.
• Conveyed value proposition to persuade clients.
• Gathered project scope information through in-depth requirements reviews.
• Maintained all of the libraries with current marketing collateral; presented new products through CEU's Happy Hour, Lunch and brunch presentations, etc.
• Worked trade shows, volunteered for industry events, joined with allied reps and executed "road shows" for our clients.
• ** Please note that E.B. Bradley laid off all of their Las Vegas sales and customer service reps at the beginning of the pandemic. I took the unfortunate situation and focused on my real estate career as well as my writing, I practiced my real estate up until deciding to move back to my hometown in Sacramento, CA

Stepped in to build strong, professional relationships by analyzing client needs to surge overall sales and opportunities.

Leadership Actions

• Performed professional sales presentations to creatively communicate product quality and market comparisons.
• Offered recommendations to customers to promote brand effectiveness and product benefits.
• Acknowledged customer pain points to tailor product solutions and promotions to meet target budgets.
• Fostered relationships with customers to expand customer base, enhance loyalty and retention.

Outcomes

• Secured large projects resulting in considerable profit, increased brand loyalty.

Assigned to use networking gateways to create successful, on-going business relationships to infuse new leads for revenue growth opportunities.

Leadership Actions

• Contacted key specifiers for commercial, education and training.
• Gained certifications in hospitality industry to secure specifications of company's products for upcoming projects.
• Point of contact at trade shows, sales conferences and accurate prospecting to seed clientele base and has successfully retained relationships within the hospitality, commercial, and high-end residential industry.

Outcomes

• Secured sizeable hospitality projects at high margins for the company.
• Grew margins and shaped brand awareness and legitimacy in commercial, medical, educational, and hospitality markets.
• Introduced new clients and saved company marketing expenses via planning, and executing events - using private resources and talents, along with drafting effective marketing material which boosted company’s revenue significantly.