Summary
Overview
Work History
Education
Skills
Languages
Interests
Affiliations
Timeline
Generic

Cynthia Ayala

Weston,FL

Summary

Talented Manager with expert team leadership, planning, and organizational skills built during successful career. Smoothly equip employees to independently handle daily functions and meet customer needs. Diligent trainer and mentor with exceptional management abilities and results-driven approach.

Overview

16
16
years of professional experience

Work History

Personal Care Assistant

Direct Client
08.2013 - 03.2020
  • Assisted client with daily living activities, fostering independence and comfort.
  • Collaborated with healthcare professionals to implement personalized care plans.
  • Maintained cleanliness and organization of client living spaces, ensuring a safe environment.
  • Provided companionship and emotional support, enhancing client quality of life.
  • Supported mobility assistance through safe transportation techniques during outings or appointments.
  • Built strong relationships with client to deliver emotional support and companionship.
  • Assisted with dressing guidance, grooming, meal preparation, and medication reminders.
  • Transported individuals to events and activities, medical appointments, and shopping trips.
  • Empowered clients by providing education on self-care strategies and encouraging them to take an active role in their own health management.
  • Cleaned house, ran errands, managed laundry, and completed weekly grocery shopping.

Casino Marketing Supervisor

Resorts World Genting
06.2012 - 06.2013
  • Developed targeted marketing campaigns to enhance customer engagement and loyalty programs.
  • Analyzed market trends and competitor strategies to inform promotional initiatives and budget allocations.
  • Collaborated with cross-functional teams to execute events that attract diverse audiences and boost attendance.
  • Managed relationships with vendors and partners to optimize promotional offerings and enhance customer experience.
  • Organized successful VIP events that fostered client engagement, ultimately contributing to revenue growth.
  • Increased player retention by developing and implementing targeted marketing campaigns for a diverse casino clientele.
  • Oversaw daily operations in accordance with gaming regulations, ensuring compliance at all times and avoiding potential fines or penalties.
  • Launched social media presence as an additional promotional channel reaching a larger audience base.
  • Created and managed social media campaigns to increase brand engagement.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
  • Answer emails, customers concerns, questions and address any particular situation on a timely manner.

Casino Marketing Manager

Seminole Classic Casino
08.2011 - 05.2012
  • Developed targeted marketing campaigns to enhance customer engagement and loyalty.
  • Analyzed market trends to identify opportunities for promotional strategies.
  • Collaborated with cross-functional teams to optimize event planning and execution.
  • Led initiatives to increase brand visibility through social media and digital platforms.
  • Managed budgets for marketing activities, ensuring alignment with business goals.
  • Mentored junior staff consisting of 28 team members on best practices in casino marketing techniques.
  • Achieved a strong reputation for excellence within the industry by consistently exceeding performance goals and setting new benchmarks for success.
  • Implemented employee recognition programs that boosted morale and productivity within the marketing department.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Launched successful digital marketing campaigns that achieved goals for increased website traffic.
  • Developed creative presentations, trend reports, kitted assets, and product data sheets.
  • Optimized email campaigns to increase open and click-through rates.
  • Launched social media presence as an additional promotional channel reaching a larger audience base.

VIP Services/Marketing Manager (Players Club)

Seminole Hard Rock Casino
05.2004 - 08.2011
  • Led operational teams to enhance guest experiences and optimize service delivery.
  • Implemented training programs to improve staff performance and adherence to standards.
  • Developed and managed budgets for departmental initiatives, ensuring resource allocation efficiency.
  • Streamlined processes to reduce wait times and increase overall customer satisfaction ratings.
  • Collaborated with cross-functional teams to design promotional events boosting engagement and revenue.
  • Fostered a culture of safety through regular training sessions and compliance audits across all departments.
  • Mentored junior managers, enhancing leadership skills and succession planning within the organization.
  • Managed and motivated employees to be productive and engaged in work.
  • Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
  • Resolved staff member conflicts, actively listening to concerns and finding appropriate middle ground.
  • Cross-trained existing employees to maximize team agility and performance.
  • Built high-performing teams through effective recruitment, onboarding, and talent development initiatives.
  • Improved marketing to attract new customers and promote business.
  • Facilitated team brainstorming sessions that led to innovative solutions for long-standing operational challenges.
  • Boosted employee morale and reduced turnover through development and implementation of comprehensive rewards and recognition program.
  • Used industry expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty.

Education

BBA -

Interamerican University of Puerto Rico
San Juan, Puerto Rico
06-1997

Skills

  • Multicultural marketing
  • Effective problem resolution
  • Detail-oriented approach
  • Social media marketing
  • Team building
  • Self motivation
  • Social media management

Languages

English
Full Professional
Portuguese
Elementary

Interests

  • Avid Reader
  • I enjoy helping others and giving back to the community
  • Getting involved in local advocacy groups to promote positive change in the community
  • Experimenting with different creative mediums, like crafting, painting, to expand skills and techniques
  • Blogging
  • Volunteering
  • Fundraising Events
  • Reading
  • Advocacy Campaigns
  • Volunteering for community initiatives to give back to local communities and make a positive impact
  • Crafting and DIY Projects
  • Mindfulness Practices

Affiliations

  • Joe DiMaggio Children's Hospital Family Advisory

Timeline

Personal Care Assistant

Direct Client
08.2013 - 03.2020

Casino Marketing Supervisor

Resorts World Genting
06.2012 - 06.2013

Casino Marketing Manager

Seminole Classic Casino
08.2011 - 05.2012

VIP Services/Marketing Manager (Players Club)

Seminole Hard Rock Casino
05.2004 - 08.2011

BBA -

Interamerican University of Puerto Rico

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