Cynthia Crosby
Sacramento
Summary
Dedicated business management professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Marketing and Brand Manager
Marketing Agencies
Sacramento, CA
06.2015 - 11.2024
- Increased brand awareness by developing and executing targeted marketing campaigns.
- Managed cross-functional teams for successful product launches, resulting in increased market share.
- Enhanced product market, implementing marketing campaigns, product launches, and providing data analysis, resulting in improved product loyalty.
- Enhanced customer loyalty and brand loyalty, informing future marketing strategies and product development direction.
Employment Program Representative
California Employment Development Department
Sacramento, CA
08.2020 - 07.2021
- Processed unemployment insurance claims and claim filing work items.
- Followed procedures, and guidelines based on EDD training, and management guidance and direction.
- Worked within the department policies, and interdepartmental management, to escalate claims processing, in a timely manner, by following claims processing, steps and procedures.
Administrative Assistant
United Way of Northeast Louisiana
Monroe, LA
02.2012 - 11.2013
- Maintained administrative office, and management of non-profit organizational business.
- Maintained confidentiality of sensitive information by adhering to strict privacy policies and implementing secure filing systems.
- Delivered excellent customer service through prompt responses to client and program management, assisting the Area Development Director, in addressing concerns effectively, and building strong relationships.
- Office management of business meetings, scheduling, catering, and organizing meeting materials.
Assistant to the Office Administrator
Health Hut
Ruston, LA
09.2012 - 03.2013
- Maintained strict confidentiality concerning sensitive files, containing electronic records information, and non-profit organization's proprietary company data.
- Managed files, and business office with executives.
- Administrative duties included patient follow up and reminders.
Account Executive/Top Leader
Atlanta Business Consulting
Atlanta, GA
02.2009 - 12.2009
- Provided exceptional customer service, addressing AT&T client and new client concerns promptly and effectively to ensure long-term loyalty.
- Managed multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently.
- Exceeded sales targets consistently by identifying new business opportunities and creating customized solutions for clients.
- Boosted client satisfaction by developing and maintaining strong relationships through effective communication.
Executive Director
Downtown Economic Development District
Sacramento, CA
10.2007 - 12.2008
- Worked closely with organizational leadership and board of directors to guide operational strategy.
- Oversaw financial management, ensuring fiscal responsibility and long-term sustainability for the organization.
- Guided project management teams, in community support of economic development initiatives.
- Increased economic development activities and community development and civic engagement to revitalize the downtown community.
- Enhanced networking, relationship building, and worked with board members, providing regular updates on organizational progress and implementing required development activities with board and community directive.
Administrative Coordinator
Workforce Investment Board
Monroe, LA
06.2007 - 10.2007
- Facilitated smooth day-to-day operations by anticipating Executive Director needs, proactively addressing potential issues, and efficiently resolving problems as they arose.
- Maintained a well-organized administrative management system.
- Organized meeting materials, and marketing materials for WIB Programs and activities including Job Fairs and Board Meetings.
- Planned and coordinated events for WIB Programs and activities.
Public Relations Intern
Cindy Ingram Communication
Monroe, LA
01.2007 - 05.2007
- Worked on political campaign and increased awareness of political candidate to the community through the implementation of PR strategies.
- Wrote Radio commercials, wrote letter to editor to improve voting.
- Learned organization, client management and day to day operations of PR Firm.
Media Relations Intern
University Of Louisiana At Monroe
Sacramento, CA
08.2005 - 12.2005
- Worked within the University of Louisiana at Monroe, media relations department.
- Edited and wrote articles for ULM University's, weekly online media brief, wrote letters to the editor of the local newspaper.
- Wrote speaking topics for the University President's campus, radio talk show.
Education
MBA - Marketing
American InterContinental University
Schaumburg, IL10-2008
Bachelor of Arts - Mass Communication And Public Relations
University of Louisiana At Monroe
Monroe, LA04-2007
Skills
- CRM management
- Creative direction
- Marketing analytics
- Media planning
- Workforce Development
- Community Development
- Economic Development
- Strategic Planning and Management
- Verbal and Written Communications
Affiliations
- Public Relations Society of America PRSA
Certification
PR Placements, LinkedIn Learning
Social Media, Hubspot Academy
Online Executive Presence, LinkedIn Learning
Business Writing, Alison Courses
Timeline
Employment Program Representative
California Employment Development Department
08.2020 - 07.2021
Marketing and Brand Manager
Marketing Agencies
06.2015 - 11.2024
Assistant to the Office Administrator
Health Hut
09.2012 - 03.2013
Administrative Assistant
United Way of Northeast Louisiana
02.2012 - 11.2013
Account Executive/Top Leader
Atlanta Business Consulting
02.2009 - 12.2009
Executive Director
Downtown Economic Development District
10.2007 - 12.2008
Administrative Coordinator
Workforce Investment Board
06.2007 - 10.2007
Public Relations Intern
Cindy Ingram Communication
01.2007 - 05.2007
Media Relations Intern
University Of Louisiana At Monroe
08.2005 - 12.2005
MBA - Marketing
American InterContinental University
Bachelor of Arts - Mass Communication And Public Relations
University of Louisiana At Monroe
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