Cynthia Cruz

Work History

Imprint Events Group

Las Vegas, NV

11.2022 - 05.2025

Developed and executed client-centric event strategies aligned with business objectives, enhancing client satisfaction and retention.
Managed end-to-end event production, coordinating with internal teams and external vendors to ensure seamless execution.
Achieved and exceeded annual sales targets through effective client engagement, upselling, and cross-selling of services.
Maintained strong relationships with hotels, CVBs, and supplier partners to secure favorable terms and pricing.
Led client site inspections and meetings, providing expert consultation on event logistics and design.

Divine Events

Las Vegas, NV

08.2021 - 05.2022

Secured new clients and fostered relationships with existing customers, contributing to consistent revenue growth.
Collaborated with clients to design customized menus and bar packages, enhancing event experiences.
Conducted site visits and client entertainment to promote catering services and close sales.
Partnered with the Director of Operations to ensure efficiency in catering operations and event execution.
Actively participated in local organizations such as LVHA, WIPA, and NACE to expand network and promote services.

The ONE Group – STK Los Angeles @ W Hotel

Los Angeles, CA

09.2015 - 11.2019

Increased event revenue to over $2 million annually through field marketing, repeat clientele, and networking.
Managed private events across three venues, handling all aspects from solicitation to execution.
Prepared proposals, estimates, and vendor RFPs for events ranging from intimate gatherings to large corporate buyouts.
Coordinated logistics, including floor plans, run-of-shows, and detailed BEOs, ensuring alignment with client expectations.
Launched offsite catering services in collaboration with the VP of Events, expanding service offerings.

Zoemaly & Cinestar Productions

Los Angeles, CA

01.2010 - 04.2015

Managed daily operations for a high-profile Hollywood actor, including scheduling, travel arrangements, and event planning.
Coordinated film productions, publicity events, and personal engagements, ensuring seamless execution.
Liaised with industry professionals, including agents, publicists, and legal teams, to support career objectives.
Oversaw household staff and managed budgets, ensuring efficient and organized home operations.

The Standard Downtown

Los Angeles, CA

07.2003 - 07.2004

Produced in-house events, including the inaugural LA Fashion Week, enhancing the hotel's profile.
Negotiated contracts and managed vendor relationships to ensure successful event execution.
Conducted weekly staff and BEO meetings to prepare for upcoming events and align team efforts.

Midnight Oil (Skybar, Whiskey Blue, Morgan Bar, & Whiskey)

Los Angeles & New York City

10.1996 - 07.2003

Managed multiple high-profile nightclubs, overseeing staff, inventory, and daily operations.
Coordinated and executed special events and private parties, catering to celebrity clientele and executives.
Maintained vendor relationships and ensured compliance with hotel policies and procedures.