Cynthia Cruz
Las Vegas,NV
Overview
29
29
years of professional experience
Work History
Account Manager & Event Producer
Imprint Events Group
Las Vegas, NV
11.2022 - 05.2025
- Developed and executed client-centric event strategies aligned with business objectives, enhancing client satisfaction and retention.
- Managed end-to-end event production, coordinating with internal teams and external vendors to ensure seamless execution.
- Achieved and exceeded annual sales targets through effective client engagement, upselling, and cross-selling of services.
- Maintained strong relationships with hotels, CVBs, and supplier partners to secure favorable terms and pricing.
- Led client site inspections and meetings, providing expert consultation on event logistics and design.
Catering Sales Executive
Divine Events
Las Vegas, NV
08.2021 - 05.2022
- Secured new clients and fostered relationships with existing customers, contributing to consistent revenue growth.
- Collaborated with clients to design customized menus and bar packages, enhancing event experiences.
- Conducted site visits and client entertainment to promote catering services and close sales.
- Partnered with the Director of Operations to ensure efficiency in catering operations and event execution.
- Actively participated in local organizations such as LVHA, WIPA, and NACE to expand network and promote services.
Senior Event Manager
The ONE Group – STK Los Angeles @ W Hotel
Los Angeles, CA
09.2015 - 11.2019
- Increased event revenue to over $2 million annually through field marketing, repeat clientele, and networking.
- Managed private events across three venues, handling all aspects from solicitation to execution.
- Prepared proposals, estimates, and vendor RFPs for events ranging from intimate gatherings to large corporate buyouts.
- Coordinated logistics, including floor plans, run-of-shows, and detailed BEOs, ensuring alignment with client expectations.
- Launched offsite catering services in collaboration with the VP of Events, expanding service offerings.
Executive/Personal Assistant
Zoemaly & Cinestar Productions
Los Angeles, CA
01.2010 - 04.2015
- Managed daily operations for a high-profile Hollywood actor, including scheduling, travel arrangements, and event planning.
- Coordinated film productions, publicity events, and personal engagements, ensuring seamless execution.
- Liaised with industry professionals, including agents, publicists, and legal teams, to support career objectives.
- Oversaw household staff and managed budgets, ensuring efficient and organized home operations.
Catering/Event Manager
The Standard Downtown
Los Angeles, CA
07.2003 - 07.2004
- Produced in-house events, including the inaugural LA Fashion Week, enhancing the hotel's profile.
- Negotiated contracts and managed vendor relationships to ensure successful event execution.
- Conducted weekly staff and BEO meetings to prepare for upcoming events and align team efforts.
Bar Manager
Midnight Oil (Skybar, Whiskey Blue, Morgan Bar, & Whiskey)
Los Angeles & New York City
10.1996 - 07.2003
- Managed multiple high-profile nightclubs, overseeing staff, inventory, and daily operations.
- Coordinated and executed special events and private parties, catering to celebrity clientele and executives.
- Maintained vendor relationships and ensured compliance with hotel policies and procedures.
Timeline
Account Manager & Event Producer - Imprint Events Group
11.2022 - 05.2025
Catering Sales Executive - Divine Events
08.2021 - 05.2022
Senior Event Manager - The ONE Group – STK Los Angeles @ W Hotel
09.2015 - 11.2019
Executive/Personal Assistant - Zoemaly & Cinestar Productions
01.2010 - 04.2015
Catering/Event Manager - The Standard Downtown
07.2003 - 07.2004
Bar Manager - Midnight Oil (Skybar, Whiskey Blue, Morgan Bar, & Whiskey)
10.1996 - 07.2003