Summary
Overview
Work History
Education
Skills
Timeline
AccountManager

Cynthia Eubanks

Williamson,Georgia

Summary

Diligent sales professional with 10+ years of experience managing client relationships and driving revenue growth within Fortune 500 companies such as IHG (InterContinental Hotels Group). Skilled in account management and cross-functional collaboration, consistently delivering tailored solutions to meet client needs and enhance retention. Proven track record of working alongside high-profile clients in the hospitality and corporate sectors to optimize business outcomes and exceed sales targets.

Overview

17
17
years of professional experience

Work History

ACCOUNT MANAGER

UniFirst
01.2022 - Current
  • Entrusted with the stewardship of 500+ top-tier accounts across the Atlanta and Macon regions, strategically managing a diverse territory that blends the fast-paced demands of a central metropolitan hub with the relationship-driven dynamics of a regional market.
  • Negotiated contract renewals with existing clients, securing long-term commitment and fostering ongoing collaboration.
  • Secured high-value accounts with a 1M dollar value through consultative selling, effective customer solutions, and promoting compelling business opportunities.
  • Utilized CRM software to effectively track account information, sales activities, and client interactions for improved efficiency in managing key accounts.
  • Shaped the strategic planning efforts designed to inform the ongoing growth of the national key account management division.
  • Realigned customer experiences by responding to service needs with urgency and precision, reinforcing UniFirst's commitment to adaptability across market landscapes.
  • Managed client relationships to ensure customer satisfaction and retention.
  • Developed customized service plans to meet specific client needs and goals.
  • Developed training materials and conducted onboarding sessions for new team members on SaaS products and services.

DIRECTOR OF SALES AND MARKETING

METRO LED Lighting
01.2021 - 01.2022
  • Orchestrated a high-performing sales team of five managers, strategically aligning their unique strengths with personalized revenue targets, achieving a 30% increase in sales.
  • Elevated the internal sales by embedding best practices, trust-building techniques, and customer-centric initiatives that turned everyday buyers into loyal customers.
  • Unlocked strategic growth opportunities by consistently acquiring 12–15 new supplier clients per month, exceeding performance targets, and expanding Metro's footprint within the regional supply chain; key partnerships included City Electric Supply.
  • Tailored financial strategies by building and managing individualized budgets for each Sales Manager, ensuring alignment with revenue goals while balancing ambition and practicality; budgets ranged from $100K to $500K annually.
  • Transformed the Sales Pathway by refocusing the sales strategy from individual consumers to key suppliers, channeling efforts into wholesale partnerships that resulted in a 20% increase in revenue.
  • Optimized digital marketing efforts through SEO improvements, PPC campaigns, and email marketing initiatives, resulting in increased web traffic and lead generation.
  • Championed the adoption of new technologies and CRMs (SalesForce, Hubspot) within the Sales and Marketing department, bolstering the team's capabilities in the business landscape.


BUSINESS DEVELOPMENT MANAGER

US Hospitality Group
01.2019 - 01.2021
  • Forged lasting alliances, sustained relationships with 50+ current clients, and cultivated connections with 20+ new clients, expanding the company's influence and securing repeat business.
  • Spearheaded the procurement and design process for 10+ hotel brands, driving $1 million in project value through innovative and customized solutions that enhanced brand identity.
  • Summoned opportunities through Cold Calling and conducting 200+ cold calls per month, tracking leads and managing them through multiple CRM and lead generation systems, ensuring an average conversion rate of 25% from lead to client.
  • Customized solutions for clients based on a deep understanding of their unique pain points, delivering exceptional value and driving repeat business.
  • Commanded 50+ large-scale, complex hotel renovations and new builds, expertly overseeing timelines, budgets, and stakeholder relationships across all major hotel brands to ensure seamless execution and exceptional outcomes.

SENIOR BUSINESS DEVELOPMENT MANAGER

Innvision Hospitality Supply
01.2014 - 03.2019
  • Tripled inside sales revenue within three years, scaling annual revenue from $300K to $2M through strategic account management, product expertise, and client relationship growth.
  • Qualified and distributed over 1,000 high-value leads annually to the Outside Sales Team while actively managing 400+ inbound opportunities for Inside Sales, streamlining the sales pipeline, and driving consistent conversion growth.
  • Sold brand-specific FF&E and OS&E products to all major hotel flags, maintaining a deep understanding of brand standards and procurement protocols across the hospitality spectrum.
  • Leveraged company resources effectively to address client challenges, resulting in higher levels of trust and partnership.
  • Led cross-functional teams to identify and execute growth opportunities in new markets.

PROJECT MANAGER

Intercontinental Hotels Group (IHG)
01.2009 - 01.2012
  • Authorized high-level initiatives supporting the Vice Presidents of Operations for Extended Stay Brands and Privatized Army Lodging (PAL), ensuring seamless execution of strategic projects across 200+ North American hotels and military base properties.
  • Achieved operational alignment by planning and facilitating meetings with U.S. Government officials, coordinating national travel logistics, auditing expenses, and supporting executive engagement.
  • Accelerated cross-functional efficiency by acting as a liaison between executive leadership and field teams, distributing mass communications, and supporting timely updates to all hotels and military bases with clarity and consistency.
  • Unified global branding efforts by collaborating with internal departments and hotel leaders to streamline budgeting and marketing strategies, optimize sales and information platforms, and provide essential tools that ensured adherence to global brand standards.
  • Chaired the development of over 50 executive presentation materials for Vice Presidents and direct reports, contributing to strategic planning sessions, operational reviews, and performance evaluations that drove key initiatives and supported IHG's mission across North America.
  • Developed project plans, defining scope, timelines, and resource allocation for successful execution.

Education

Georgia Southwestern State University
Americus, GA

Business Development /CRM Development

IHG Sales Certification
Atlanta, GA

Skills

  • Client relationship management
  • Customer-focused communication
  • Collaborative teamwork
  • Effective stakeholder communication
  • Improving client engagement
  • Effective networking strategies
  • Strategic business development
  • Project organization management
  • CRM proficiency
  • Strategic account management

Timeline

ACCOUNT MANAGER

UniFirst
01.2022 - Current

DIRECTOR OF SALES AND MARKETING

METRO LED Lighting
01.2021 - 01.2022

BUSINESS DEVELOPMENT MANAGER

US Hospitality Group
01.2019 - 01.2021

SENIOR BUSINESS DEVELOPMENT MANAGER

Innvision Hospitality Supply
01.2014 - 03.2019

PROJECT MANAGER

Intercontinental Hotels Group (IHG)
01.2009 - 01.2012

Georgia Southwestern State University

Business Development /CRM Development

IHG Sales Certification

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Cynthia Eubanks