Cynthia Foley
Good Hope,GA
Summary
Results-oriented sales and marketing professional with extensive experience in driving revenue growth and enhancing brand visibility across diverse sectors, including dental, healthcare, manufacturing, and chemicals. Expert in market analysis and customer engagement, with a proven ability to develop and implement targeted marketing campaigns that surpass sales benchmarks. Skilled in managing multi-channel marketing strategies, including digital marketing and SEO, to maximize reach and impact.
Proficient in all phases of the sales process, from lead generation to closing, within B2B and B2C environments. Demonstrated ability to cultivate strong relationships with key clients and stakeholders, leveraging excellent communication skills to facilitate strategic partnerships. Versatile leader experienced in both start-up and corporate settings, adept at guiding teams to exceed KPIs and achieve business objectives. Committed to continuous improvement and driving innovation to achieve sustainable growth.
Overview
22
22
years of professional experience
Work History
National Distributor /Outside Sales Representative
Fortify Medical
03.2024 - Current
- Streamlined distribution processes for improved efficiency and reduced delivery times.
- Increased customer satisfaction by providing exceptional service and support to distributors.
- Developed strong relationships with key accounts, leading to increased repeat business.
- Coordinated promotional events to showcase products and drive brand awareness.
- Surpassed sales targets consistently through effective account management strategies.
- Contributed to revenue growth by identifying new sales opportunities and closing deals successfully.
- Enhanced customer satisfaction by providing detailed product information and efficient order processing.
- Maintained up-to-date knowledge of industry regulations, ensuring compliance in all distribution activities.
- Led team meetings to discuss performance metrics, motivating staff to exceed targets.
- Used excellent listening and problem-solving skills to work with customers and quickly resolve concerns.
Outside Sales & Marketing Manager
CFI Carbon Products
11.2021 - 02.2024
- Spearheaded company representation at national and regional trade shows, enhancing product visibility and capturing new leads.
- Developed compelling exhibit materials and presentations to effectively communicate value propositions, driving brand recognition.
- Identified emerging market opportunities and optimized sales pitches, tailoring communications to diverse customer segments for maximum impact.
- Organized and executed sales meetings and training sessions, fostering a culture of knowledge-sharing and continuous improvement.
- Achieved a 20% increase in sales over two years by implementing client engagement strategies and conducting thorough market analyses.
- Generated sales activity reports for executive review, highlighting trends and opportunities to inform strategic decision-making.
- Cultivated strong community and customer relationships to drive sustainable business growth.
- Leveraged advanced negotiation skills to secure contracts that aligned with key business objectives.
- Increased customer retention and resolved high-profile client issues through tailored solutions.
- Modeled self-motivation and accountability to inspire the sales team and consistently surpass organizational goals.
- Boosted brand visibility and customer engagement by executing targeted marketing initiatives within key market segments.
- Pioneered innovative sales strategies during weekly meetings, fostering a culture of creativity and business growth.
- Managed the design and implementation of a digital sales toolkit, equipping the sales team with advanced selling techniques.
CEO/Owner
Diamond Estates, LLC
04.2010 - 04.2021
- Directed residential and commercial property development initiatives, successfully expanding the company portfolio and acquiring high-value properties.
- Implemented innovative marketing strategies and digital marketing tools to enhance property visibility and attract premium tenants.
- Analyzed market trends and financial data to inform project development and acquisition strategies, ensuring alignment with business goals.
- Maximized return on investment by fostering strong relationships with stakeholders and negotiating favorable terms.
- Elevated property value and tenant satisfaction through strategic renovations and targeted marketing efforts.
- Streamlined operational processes and reduced costs by implementing an integrated property management system, enhancing overall efficiency.
Marketing Director & Office Manager
Foley Orthodontics
06.2002 - 03.2020
- Led daily office operations, managing staff scheduling, patient appointment coordination, financial oversight, and compliance with healthcare regulations.
- Streamlined internal processes to improve operational efficiency and enhance the patient experience.
- Administered the annual budget and optimized resource allocation to support strategic marketing campaigns effectively.
- Implemented CRM solutions to boost customer retention and streamline communication channels.
- Managed inventory to ensure the availability of essential office supplies and materials.
- Cultivated a positive workplace culture to enhance employee engagement and retention.
- Forged strong relationships with vendors, suppliers, and contractors to meet operational needs.
- Drove the development and execution of digital marketing initiatives to enhance brand recognition.
- Bolstered online presence and customer retention through targeted digital marketing strategies and community engagement efforts.
- Increased organizational productivity and team performance by instituting effective workflow modifications.
- Coordinated travel logistics and scheduling details to support seamless business operations.
- Maintained professionalism during customer interactions and effectively resolved conflicts.
- Advanced professional development by conducting performance reviews and providing constructive feedback.
- Streamlined recruitment and onboarding processes to integrate new employees and foster team cohesion.
Education
Associate of Science - Dentistry
West Virginia University Institute of Technology
Morgantown, WVSkills
Dynamic and results-driven professional with extensive experience in driving revenue growth, enhancing brand visibility, and expanding market presence across diverse industries, including dental, healthcare, manufacturing, and chemicals
- Expert in market analysis and customer needs assessment, successfully developing and implementing targeted marketing campaigns and sales solutions
- Proven track record in strategic planning and analysis, consistently surpassing sales targets through keen market insights and effective customer engagement
- Skilled in multi-channel marketing, including digital marketing, SEO, and content strategy, to maximize outreach and drive results
- Proficient in all phases of the sales process, from lead generation to deal closure in both B2B and B2C environments
- Adept at building robust relationships with key clients, stakeholders, and executive management through exceptional communication skills
- Versatile leader with experience in both start-up environments and established corporate settings, guiding sales teams to exceed KPIs and achieve business objectives
Timeline
National Distributor /Outside Sales Representative
Fortify Medical
03.2024 - Current
Outside Sales & Marketing Manager
CFI Carbon Products
11.2021 - 02.2024
CEO/Owner
Diamond Estates, LLC
04.2010 - 04.2021
Marketing Director & Office Manager
Foley Orthodontics
06.2002 - 03.2020
Associate of Science - Dentistry
West Virginia University Institute of Technology
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