Summary
Overview
Work History
Education
Skills
Affiliations
Interests
President's Club, 2023
Timeline
Generic

Cynthia Heape

Enumclaw,WA

Summary

Technical marketing professional with comprehensive background in clinical diagnostic industry and oncology. Proven track record in enhancing product positioning and increasing market share. Known for strong team collaboration and adaptability in dynamic environments, emphasizing analytical skills and strategic thinking.

Overview

16
16
years of professional experience

Work History

Technical Marketing Manager, Pathology

Agilent Technologies Inc.
08.2024 - Current
  • Responsible for technical and scientific product marketing, assisting internal stakeholders and customers with clinical cytometry, Pathology, and bulk reagent for commercial IVD assay development.
  • Provided training for internal team members on new product features, ensuring seamless integration into existing marketing messaging and collateral.
  • Align with R&D for new product development and provide pre- and post-sale support for current products, including support escalations.
  • Collaborate with Pathology Product Marketing and MarCom teams to support content creation, material reviews and development of marketing campaigns.
  • Engage with Product Marketing of other Agilent product lines to leverage synergies across portfolios.
  • Maintain in-depth understanding of the market, competitor landscape and customer needs.
  • Conducted market research to identify new opportunities for expanding the company's product offerings in emerging industries.
  • Supported sales, solution architects and customers as primary technical marketing professional within clinical flow cytometry and hematological oncology.

Scientific Affairs and Support Manager

Agilent Technologies Inc.
05.2014 - 08.2024
  • Provided technical and scientific support to North America clinical flow cytometry sales team and their customer base.
  • Supported sales representatives during B2B client meetings by providing expert knowledge on specific features or functionalities of the given product line.
  • Coordinated with our R&D and Marketing teams during product development and launch, supporting field beta testing and product literature.
  • Draft supporting documentation, including technical presentations, package inserts, FDA 510(k) study plans and protocols.
  • Developed and conducted team training and customer facing presentations and webinars.

Cytometry National Product Specialist Manager

Beckman Coulter Inc.
07.2009 - 05.2014
  • Recruited to lead team of Clinical Flow Cytometry Application and Hardware Specialists.
  • Team of highly skilled and experienced professionals responsible for mitigating escalated customer emergencies, in-depth problem solving, mentoring engineers, and supporting Sales and Marketing efforts.
  • Help to develop the team from a newly formed group to the mostly highly functional and successful team within the North American Commercial Operations within 1.5 yrs; consistently exceeding targets for both escalation management and customer satisfaction.

Education

Executive MBA program -

West Virginia University College of Business and Economics
Morgantown, WV
12.2007

Ph.D. - Immunology

West Virginia University School of Medicine
Morgantown, WV
07.2000

Bachelor of Science - Microbiology

Alderson-Broaddus College
Philippi, WV
05.1994

Skills

  • Technical expertise
  • Teamwork and collaboration
  • Problem-solving
  • Multitasking
  • Strategic partnerships
  • Adaptability
  • Content development
  • Public speaking
  • Proficiency with MS office suite

Affiliations

Association for Diagnostics & Laboratory Medicine (ADLM)

International Clinical Cytometry Society

Interests

  • Enjoying the art of baking and pastry-making, experimenting with recipes
  • Growing herbs, vegetables, or fruits in home gardens
  • Cake Decorating

President's Club, 2023

The President’s Club is Agilent’s highest sales award, recognizing outstanding sales performance during the year, as well as, excellence in all aspects of the sales process.  Eligible recipients  distinguished themselves through:  sales results, customer relationship and loyalty, sales and planning skills, One Agilent behavior and leadership.

Timeline

Technical Marketing Manager, Pathology

Agilent Technologies Inc.
08.2024 - Current

Scientific Affairs and Support Manager

Agilent Technologies Inc.
05.2014 - 08.2024

Cytometry National Product Specialist Manager

Beckman Coulter Inc.
07.2009 - 05.2014

Ph.D. - Immunology

West Virginia University School of Medicine

Bachelor of Science - Microbiology

Alderson-Broaddus College

Executive MBA program -

West Virginia University College of Business and Economics

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