CYNTHIA KENYON-CARPENTER
Dallas,TX
Summary
Seasoned sales professional with more than 20 years of experience in the enterprise data and marketing analytics sector. Proficient in data management, activation, and AI-based automation for delivering personalized customer experiences. Demonstrated success in serving B2C and B2B brands across technology, financial services, retail, restaurant, travel and hospitality industries.
Overview
24
24
years of professional experience
Work History
Director, Enterprise Sales
ActionIQ/Uniphore
08.2019 - Current
- Company Overview: ActionIQ (now Uniphore), is the leading AI-first Composable Customer Data Platform (CDP) for enterprise brands to drive revenue, cost-savings and personalized CX by activating data where it lives and leveraging ML and Agentic AI to deliver insights and automate workflows
- Source and close net new logos across N.A. and Global F2000 B2B and B2C strategic accounts
- Landed wins: Albertsons, Capital Group, Dell, GoPro, Hertz, Hyatt/Apple Leisure Group, JCPenney. Land deal sizes $450K - $1.44M ARR with 2-3 year contracts
- Consistently 5X quota pipeline. Top rep ranking and Rolex winner multiple times throughout my tenure
- Manage complex organizational structures. Key target personas include Marketing, Digital and IT execs, marketing ops, data architects, directors of performance marketing and data science
- Research prospect business objectives, map to key capabilities and KPIs to deliver ROI and value-based sales cycle
- Collaborate with internal resources and external partners to advance deals, heighten repeatable bookings, and ensure customer success
- Develop and execute sales strategies and tactics to generate pipeline and advance sales stages and achieve ARR revenue targets
- Manage POC and pilots defined by detailed business objectives and success criteria
- Leverage deep competitive intelligence and key market drivers to articulate differentiation and value
Enterprise Sales Director
RedPoint Global
07.2017 - 08.2019
- Company Overview: RedPoint was founded to help brands drive personalization at scale, using CDP and CEP technology to solve customer engagement challenges across data, insight, and actions
- Beat top tier competitors to close a retail account valued at $829,500 ARR
- Achieved $8M in bookings and a five year contract against a $3.75M annual quota
- Succeeded in advancing seven qualified deals with average TCV of $1.5 - $2.5M to booking
- Top 2 in 12-month rolling pipeline performance with $15.2M generated in first half 2019
- Grew territory by 75% over tenure
- Targeted senior marketing, analytics and IT leaders in F500 and global B2C and B2B firms
Sales Director, Strategic Accounts
Origami Logic
01.2014 - 01.2017
- Company Overview: Origami Logic was founded in 2012 and delivered data driven marketing analytics solutions for marketing organizations and media agencies
- Enterprise MarTech SaaS sales to senior marketing leaders in F1000 and global B2B and B2C firms and marketing agencies
- Prospected and closed: Apple iTunes & App Store (Global BUs), JCPenney, Arrow Electronics, Horizon Media, Jack in the Box, Omni Hotels & Resorts
- TCV $250K - $350K+
- 100-105% of quota 2014-15, 110-120% of quota 2016-17
- Top 2 producer in revenue and new logos
- 100% license renewal and expansion performance across all client accounts
- Prospected and led partnership agreements with Dell's Digital Business Solutions Group and BrainTrust Partners
Business Analyst
Cypress Growth Capital
01.2009 - 01.2014
- Company Overview: Non-Dilutive Growth Capital for Emerging Software and Tech-Enabled Services Companies
- Raised fund capital, helped define business model and PPM with co-founders and legal team
- Sourced software/SaaS firms for investment
- Sourced and closed CGC's largest ad tech investment in Fund One with double-digit ARR performance
GTM, Growth Strategy and Digital Transformation
OnPoint Marketing Consulting, Inc.
01.2001 - 01.2014
- Company Overview: Digital and growth strategy consulting. Clients: American Achievement Corp., BrainSpace, Heelys, 44 Doors and Hipcricket, Trumpet Mobile, Peacock Alley, RadioShack Corporation, Tenet Healthcare, Real Foundations and Sabre Travel Network
- RadioShack: Led five product R&D initiatives resulting in combined first year gross revenues of $300M with 70 points average margin performance
- RadioShack: Conceived and led a marketing ops initiative resulting in $5.4M savings in payroll and $26M in non-effective marketing spend in a record 10 weeks
- RadioShack: Research and strategy delivery for CMO in a 3-year brand renovation effort
- Trumpet Mobile: Contract CMO launching a market disrupting pre-paid mobile offering with money transfer features. Exceeded pilot revenue goals by 30% with multi-channel penetration in 2,000 electronics stores and online channels
- Peacock Alley: Contract VP Marketing & Sales. Managed field sales, e-commerce, cross-channel marketing, and strategic reseller partnerships. Achieved 33% savings in SG&A, 75% improvement in channel penetration, 10% lift in reseller sales and 30% increase in e-commerce revenues
- Sabre: Architected online agency loyalty program reducing agent program costs by 20% and improved engagement and bookings by 35%
Education
Bachelor of Arts - Journalism & Technical Communication
Colorado State University
Fort Collins, ColoradoSkills
- Software and SaaS enterprise sales
- Value-based sales techniques
- Knowledge of best of breed SaaS and cloud based solutions
- Experience in integrations, APIs, cloud architecture and security and AI to automate workflows
- Proficient in partnering with SCs, BDRs, PMs, Data Architects and Strategic partnerships
- MEDDIC and MAAP frameworks
Timeline
Director, Enterprise Sales
ActionIQ/Uniphore
08.2019 - Current
Enterprise Sales Director
RedPoint Global
07.2017 - 08.2019
Sales Director, Strategic Accounts
Origami Logic
01.2014 - 01.2017
Business Analyst
Cypress Growth Capital
01.2009 - 01.2014
GTM, Growth Strategy and Digital Transformation
OnPoint Marketing Consulting, Inc.
01.2001 - 01.2014
Bachelor of Arts - Journalism & Technical Communication
Colorado State University
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