Cynthia Lovely

Contributions: Paragraph Selected Accomplishments Social media strategy, community building, campaigns, and contests using Facebook, Instagram, Twitter, and LinkedIn Website SEO, content management and landing page design Monthly content calendar and campaign strategy, annual planning List management and email marketing to B2B customers using Mailchimp, Constant Contact, and Optimizely Employee engagement initiatives for online corporate branding and industry thought leadership Microsoft Dynamics CRM project implementation, testing, and training Customer training program coordination and promotion including live classes held across the nation as well as virtual trainings and events Intranet content management Graphic design for social and to support team projects as needed Tradeshow strategy, pre- and post-show communications. Created a QR code booth entry/data collection process for sales team

Personable and results-driven with strategic mindset and passion for innovative marketing solutions. Adept at leveraging market research and data analytics to drive brand awareness and customer engagement. Proven ability to develop and implement strategies that achieve measurable growth.

Marketing professional with proven ability to drive impactful campaigns and enhance brand visibility. Skilled in strategic planning, digital marketing, and data analysis, with strong focus on team collaboration and flexibility. Known for achieving results and adapting to changing market needs, bringing creativity and leadership to every project.

• Digital Marketing - Professional Certified Marketer (PCM), American Marketing Association/Digital Marketing Institute, 06/01/22
• Marketing Management – Professional Certified Marketer (PCM), American Marketing Association, 11/01/22

• Chadwell Supply, Tampa, FL, 01/01/17, Present, Director of Marketing, 10/01/23, Present, Engagement Marketing Manager, 01/01/22, 12/31/23, Digital Marketing Coordinator, 01/01/17, 12/31/21, Contributions: Paragraph, Social media strategy, community building, campaigns, and contests using Facebook, Instagram, Twitter, and LinkedIn, Website SEO, content management and landing page design, Monthly content calendar and campaign strategy, annual planning, List management and email marketing to B2B customers using Mailchimp, Constant Contact, and Optimizely, Employee engagement initiatives for online corporate branding and industry thought leadership, Microsoft Dynamics CRM project implementation, testing, and training, Customer training program coordination and promotion including live classes held across the nation as well as virtual trainings and events, Intranet content management, Graphic design for social and to support team projects as needed, Tradeshow strategy, pre- and post-show communications. Created a QR code booth entry/data collection process for sales team
• Loricca, Inc., Tampa, FL, 01/01/14, 12/31/16, Marketing Manager, Contributions: Paragraph, Website SEO, content strategy and execution, Graphic design to support digital and print campaigns, Brand strategy and personal branding strategy for executive team, Social media content and strategy including LinkedIn, Twitter, and Facebook, PPC AdWords and LinkedIn advertising campaign strategy and keyword research, Planning, logistics, and design for tradeshows and industry events
• Find and Convert, Palm Harbor, FL, 01/01/12, 12/31/14, Digital Marketing Consultant, Contributions: Paragraph, Social media campaigns, contests, and advertising for both B2B and B2C clients, Social media profile and community management for multiple client accounts, Creation, editing, optimization, distribution and promotion of client and agency social media posts, blog articles, eBooks, and other content, Staff and client training on social media and content best practices, Analysis of website, channel, and campaign metrics for strategy development, Managed social media profiles, scheduling and monitoring multiple accounts daily, Created, edited, optimized, and strategized the distribution and promotion of client and agency social media posts, blog articles, eBooks, and other content, Trained staff, clients, and key influencers on social media and content best practices, Management of content calendars and analytics reports for client review, Lead contact with B2B and B2C clients for implementation of social marketing strategies, campaigns, and brand management, Identification and leverage of key influencers for content contribution and social media support, Research and recommendation of tools, tactics, and resource allocation for clients’ social and digital marketing goals, Measurement of ROI and relevant metrics using data from social platform tools, Google Analytics, Sprout Social, True Social Metrics, and other resources to interpret and report data trends, Writing, editing, and optimizing my own and clients’ posts, articles, email campaigns, newsletters, eBooks, ad copy, press releases, PPC, keyword, and bid strategy for search and social advertising
• Xcira, Inc., Tampa, FL, 01/01/10, 12/31/12, Content Delivery Manager, 01/01/11, 12/31/12, Operations Manager, 01/01/10, 12/31/11, Contributions: Paragraph, Social media and content marketing strategy and execution, Social media and marketing consultation and support to client companies in the implementation of Xcira’s SAAS platform, Editorial support for various departments to ensure professional client-facing correspondence, resources, and documentation, Maintenance of the company’s website, Facebook, Twitter, and LinkedIn, Management of a team of 7-10 Operations and Technical Support Specialists, Implementation of processes to ensure success of clients’ online auctions