Cynthia Anaya
Houston,TX
Summary
Proactive content strategist and digital copywriter with 12+ years of experience in content creation and optimization across various platforms, covering a wide range of topics. Expertise in SEO writing, digital marketing, editing, and research-based content development. Skilled in HTML, CMS, and bringing strategic insight and creativity to produce engaging, effective copy.
Overview
12
12
years of professional experience
Work History
Content Strategist
University of Houston-Clear Lake
01.2023 - Current
- Write copy for campus emails, newsroom stories, and print pieces
- Review/edit copy for various types of writing
- Maintain university’s online calendar of events
- Regularly find ways to strategically repurpose content in various online locations
- Update select webpages as needed
- Collaborate with departments to ensure that content related to the university is updated and optimized for effectiveness and on brand
- Support team projects and perform miscellaneous duties, including event assistance
Freelance News Writer
Static Media
06.2022 - Current
- Write articles on food-related topics (mashed.com and dailymeal.com, June 2022 to August 2023); fashion, beauty, relationships, fitness, and wellness topics (thelist.com and glam.com, September 2022 to August 2023); and home-related topics (housedigest.com, August 2023 to present)
- Input articles and upload photos into online submission portal
Web Writer/Editor
University of Houston-Clear Lake
01.2018 - 12.2022
- Write and/or edit copy for webpages, campus emails, and print pieces
- Maintain university’s online calendar of events
- Update faculty members' profile webpages
- Collaborate with team members and manage projects to create marketing campaigns
- Support team projects and perform miscellaneous duties, including event assistance
Digital Copywriter
Advanced Recovery Systems
05.2017 - 02.2018
- Wrote webpages, landing pages, and blogs for therecoveryvillage.com and iaffrecoverycenter.com
- Copyedited colleagues’ and freelance writers’ webpages, blogs, and other writing material
- Collaborated with other departments to produce video scripts, infographics, and other short pieces
- Optimized web pages by adding copy, long-tail keywords, and headers
Copywriter
InTouch Practice Communications
02.2012 - 03.2017
- Wrote custom webpages, primarily for veterinary clients
- Composed custom telephone message on-hold advertising scripts for veterinary and dental clients
- Wrote/edited copy for press releases, Facebook posts, blogs, webpages, and location-specific pages
- Produced copy for Facebook ads, including headlines and newsfeed descriptions
Education
Bachelor of Arts - English Professional Writing
Purdue University Northwest
Hammond12.2002
Skills
- Digital marketing
- Content writing
- Campaign marketing
- Email marketing
- News writing
- Script writing
- Blog writing
- Web writing
- SEO writing
- Editing/copyediting
- Content strategizing
- HTML
- Office 365
- Basecamp
- Trello
- WordPress
- SEO
- SalesForce
- Blackbaud CMS
- GoldMine CRM
- Modern Campus CMS
- Mailchimp
- Adobe Photoshop
- Adobe Acrobat Pro DC
Languages
Spanish
Elementary
Timeline
Content Strategist
University of Houston-Clear Lake
01.2023 - Current
Freelance News Writer
Static Media
06.2022 - Current
Web Writer/Editor
University of Houston-Clear Lake
01.2018 - 12.2022
Digital Copywriter
Advanced Recovery Systems
05.2017 - 02.2018
Copywriter
InTouch Practice Communications
02.2012 - 03.2017
Bachelor of Arts - English Professional Writing
Purdue University Northwest
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