Cynthia Manley
Brunswick,OH
Summary
Experienced with operational management, strategic planning, and team leadership. Utilizes deep understanding of business processes to enhance efficiency and drive growth. Track record of successfully leading cross-functional teams and implementing impactful operational strategies.
Overview
21
21
years of professional experience
Work History
Senior Vice President, Operations
Advizex Technologies
04.2023 - Current
- Collaborated with leadership and sales teams to develop strategies for driving revenue increases while maintaining operational excellence.
- Established robust compliance programs to ensure adherence to industry contract regulations and mitigate legal risks.
- Developed strategic plans for operational growth, leading to improved 8% productivity and increased revenue.
- Directed cross-functional teams to deliver 7 successful projects, improving operational efficiency and reducing costs exceeding $100k.
- Championed corporate social responsibility initiatives, reinforcing the company''s commitment to ethical and sustainable business practices.
- Managed large-scale projects, from conception through execution, delivering results on time and within budget parameters.
- Led the transition of an $85M business shift to a new vendor, negotiating favorable contracts that resulted in 3% savings or improvements in service delivery.
Vice President of Operations
Advizex Technologies
01.2017 - 03.2023
- Executive leader overseeing all operations for the product business unit, ensuring alignment with overall company strategy and objectives.
- Developed, executed, managed, and drove accuracy for internal forecasting process across 7 regions for $200MM pipeline.
- Prepare and manage annual budget for $160MM business unit achieving efficiency improvements through strategic budget oversight and resource management.
- Led a cross-functional operational team in the successful transition of a $100M business a distribution channel model, driving process design, training, and implementation, which resulted in growth and operational efficiency gains.
- Identified and implemented improvements to business process flows, leading the operational shift to consumption-based and "as-a-service" offerings, resulting in 23% increase in recurring revenue.
- Streamlined operations by identifying key inefficiencies and implementing process improvements that led to a $100k reduction in operational costs.
Director of Operations
Advizex Technologies
03.2016 - 12.2016
- Effectively manage all product business operations, overseeing deal registration, special pricing, CRM, forecast analysis, quoting, order management, and billing to ensure seamless operations and high-quality service delivery.
- Design and implement process improvements to manage multiple vendor consumption-based technology models, optimizing efficiency and reducing operational costs.
- Execute partner marketing initiatives, including team management, campaigns, events, demand generation, and ROI analysis, driving 3% increase in sales engagement.
- Engage with partners to strengthen relationships, focusing on program implementation, pricing structure, and methodology improvements, which resulted in an incremental $500k+ in rebate programs.
- Increased margin by over 3% within 12 months through effective vendor management, strategic negotiation, and improved operational efficiencies within the sales team.
- Reduced operating costs by more than $100k through conducting thorough contract cost-benefit analyses, streamlining vendor contracts, and identifying areas for cost reduction.
Operations Manager
Advizex Technologies
01.2013 - 03.2016
- Managed all aspects of product business operations, including quoting, order management, and billing, ensuring accuracy, efficiency, and customer satisfaction.
- Implemented vendor partner programs, developing pricing structures and procedures for multiple teams to enhance collaboration and streamline workflows.
- Increased operational efficiency by 10% through technology upgrades and process improvements in quoting and order management applications, significantly reducing field administrative efforts.
- Achieved cost reductions across product lines for three primary distribution partners, resulting in an additional $75k+ in gross profit annually.
- Negotiated contracts to reduce operating expenses, leading to cost savings exceeding $200k by optimizing terms and improving vendor relationships.
- Oversaw facilities management, including successful lease negotiations, vendor consolidation, and implementing efficiency measures that resulted in savings.
- Managed the annual national kickoff event, reducing the budget by 16% while maintaining event quality and stakeholder engagement.
Inside Sales Representative
Current & Prior Companies
01.2004 - 12.2012
- Managed named accounts and developed strategies to drive revenue, contributing to a combined annual revenue of over $40M across multiple organizations.
- Leveraged OEM configuration tools, special pricing, and deal negotiation to optimize pricing strategies and increase profitability by 2% annually.
- Trained and mentored inside sales teams, driving best practices for margin enhancement and improving sales performance.
- Provided expert support in quoting, special pricing, and issue resolution to ensure seamless sales operations and customer satisfaction.
- Led the adoption and improvement of eCommerce quoting and ordering capabilities, resulting in a 67% increase in customer adoption and greater efficiency.
- Delivered weekly and monthly sales reports, providing actionable insights to internal teams and clients, supporting data-driven decision-making.
- Supported the sales team with critical administrative functions, ensuring smooth workflow and timely updates on performance metrics.
Education
Some College (No Degree) -
Northern Kentucky University
Newport, KYBachelor of Science - Business Administration - Finance
University of Phoenix
Tempe, AZ2005
Skills
- Cross-Functional Team Leadership
- Operational Excellence & Process Improvement
- Vendor & Contract Management
- Strategic Planning & Execution
- Cost Reduction & Efficiency Optimization
- Salesforcecom & MS Office Suite (Excel, Word, PowerPoint)
- Team Building & Organizational Development
- Effective Communication (Written & Verbal)
Accomplishments
2021 CRN Women of the Channel, Power 60
2023 CRN Women of the Channel, Power 80
Board Member
Advisory Board Member
- Michigan Council of Women in Technology Foundation
Executive Board Member
- Juan & Reagan Thornhill Foundation
Timeline
Senior Vice President, Operations
Advizex Technologies
04.2023 - Current
Vice President of Operations
Advizex Technologies
01.2017 - 03.2023
Director of Operations
Advizex Technologies
03.2016 - 12.2016
Operations Manager
Advizex Technologies
01.2013 - 03.2016
Inside Sales Representative
Current & Prior Companies
01.2004 - 12.2012
Bachelor of Science - Business Administration - Finance
University of Phoenix
Some College (No Degree) -
Northern Kentucky University
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