Cynthia McAuliffe
Senior Living Sales Director
Kernersville,N.C.
Overview
16
16
years of professional experience
Work History
Sales Director
Terra Bella Salisbury Assisted Living & Memory Care
01.2023 - Current
- Increased community occupancy from 69% to 100% within the first year by building a personal relationship with prospects and their families.
- Planned and coordinated marketing events for prospective members monthly.
- Prepare weekly occupancy reports updating move ins, outs along with projections of monthly revenue.
- Continuing to maintain high occupancy along with building solid relationships within the local community with targeted outreach including open houses along with special events with professional referral sources.
Sales Director - Independent Living
Homestead Hills Retirement Community
01.2009 - 01.2023
- Built relationships with prospective residents and families by guiding them through the emotional process of moving into a Continuing Care Retirement Community.
- Toured prospective residents showcasing community lifestyle living along with amenities and available opportunities.
- Guided current/future residents through design of new expansion or renovation of existing cottages and apartments.
- Secured Deposits for apartments and cottages homes. I continued to communicate with prospects and kept them engaged throughout the process.
- Built relationships with contractors to ensure projects were completed in a timely manner with attention to detail and high-quality craftsmanship.
- Maintained and cultivated relationships with residents beyond move in date.
- Developed marketing events for prospective residents.
- Collaborated in sales for assisted living, memory care and skilled nursing.
- Applied consultative sales approach and followed strategic marketing initiatives to develop new business.
- Cultivated relationships with local professional and civic organizations to develop key referral sources including elder care attorneys, local physicians, financial planners, clergy, and realtors.
- Worked with social directors to increase our social media presence.
- Opened a new building with 75% completed contracts 2015
- Interim Administrator for Assisted Living/Memory Care 2017-2018
- Received top award for highest Occupancy in 2019
- Active Member of Health Care Professional Networking Group Reach
- Member of Rowan County Chamber of Commerce
- Businesswomen Networking Group
Skills
Sales strategies
Networking and relationship building
Presentations and public speaking
Goals and performance
Sales expertise
Sales presentations
Sales pipeline management
Database management
Negotiation expertise
Competitor analysis
Business development and planning
Sales planning
Summary
Knowledgeable [Desired Position] with comprehensive background in senior living consultation and placement. Successfully guided families through complex decisions, ensuring optimal living arrangements. Demonstrated expertise in empathetic communication and strategic planning.
Education
Bachelor of Science - Business And Interior Design
High Point University
High Point, NCCertification
Assisted Living Administror License
Quote
Remember Yesterday, Dream Tomorrow, Live Today
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Sales Director
Terra Bella Salisbury Assisted Living & Memory Care
01.2023 - Current
Sales Director - Independent Living
Homestead Hills Retirement Community
01.2009 - 01.2023
Bachelor of Science - Business And Interior Design
High Point University
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