Summary
Overview
Work History
Education
Skills
Proficiency
Timeline
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Cynthia Mena

West Palm Beach,FL

Summary

Sales executive with 15+ years of experience in construction, financial services, media, entertainment, and special events. Demonstrated leadership abilities and exceptional interpersonal and communication skills. Extensive knowledge of the Hispanic markets, coupled with expertise in event planning and promotion. Adept at mid to high-level management, with a strong command of the Spanish language. Strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets.

Overview

15
15
years of professional experience

Work History

Regional Manager, Distributor Sales

StonePeak Ceramics
12.2023 - Current
  • Collaborated with executive leadership to establish long-term objectives, drive growth initiatives, and align regional efforts with corporate goals.
  • Increased customer satisfaction with timely resolution of escalated issues and proactive communication on product updates.
  • Secured key accounts with customized sales presentations showcasing unique value propositions tailored to prospective clients'' needs.
  • Held meetings with director to identify techniques to overcome sales obstacles.
  • Worked diligently to resolve unique and recurring complaints, promoting loyalty, and enhancing operations.

Account Manager SapienStone & TCL

Transceramica
12.2021 - 12.2023
  • Managed a diverse portfolio of accounts, National Account ensuring timely communication and effective problem resolution. (Burger King, Carnival Cruise, Sandals)
  • Delivered comprehensive account management services, resulting in high levels of client retention and repeat business.
  • Strengthened client relationships through regular communication, addressing concerns, and providing proactive support.
  • Identified potential areas of expansion within the territory by researching untapped markets or under-served industries.
  • Participated in trade shows and conferences, showcasing products while cultivating valuable industry connections for future collaboration opportunities.
  • Established strong rapport with key decision-makers across various organizations to build trust in our brand''s value proposition.
  • Provided exceptional customer service, enhancing brand reputation and fostering long-term partnerships with clients.
  • Exceeded sales targets by consistently identifying new business opportunities and maintaining a strong pipeline of prospects.

Account Manager

Neolith
08.2020 - 11.2021
  • Manage the Florida territory and develop new account in conjunction with distributors.
    • Responsible for training the distributor’s sales team in increase sales within the Florida region.
    • Setup new accounts and grow clients list by 78% within a six month period.
    • Identify and on-board strategic fabricators in partnering to Monogram display program.
    • Develop and foster relationships in converting key accounts.
    • Awarded the façade/interior on a 14 million project with Boca Raton Custom house within the first
    month of joining the firm.
    • Create awareness and exposure by organizing and executing educational events for Architects & Designers
    (CEU-Lunch & Learn- Meet & Breakfast).

Account Manager

SapienStone
07.2017 - 08.2020
  • Achieved sales revenue for the 2019 year were in the amount of $1.1 million dollars an increase of 37% from previous year
  • Had the success of fortifying 260 new business network account during 2019 encompassing kitchen and bath, architects, designers and builders
  • Worked closely with distributors in generating sales and inventory management
  • I Identified, established, cultivated and managed new business opportunities within the state of Florida and the Caribbean
  • Organized and executed Educational events for Architects & Designers (CEU-Lunch & Learn- Meet & Breakfast) to promote our brands, create awareness and exposure of SapienStone 12mm porcelain
  • Executed the business model and strategy to effectively grow brand and overall revenue
  • Acquired the exposure rights among 53 most prestigious luxury dealers to showcase our displays
  • Active promoter of SapienStone brand via Social Media outlets which included panel discussion with Aspire Design and Home Magazine, KBIS, Television and other mediums
  • Assist and support customer markets beyond my home territory, such as Kentucky, North Carolina and Tennessee.

Business Development

Maisons Granite
11.2015 - 07.2017
  • Introduce Maisons Granite's brand in the construction industry in the state of Florida and beyond
  • Manage installation and template crew as well as team of production
  • Develop PR and marketing campaigns to launch Maisons Granite's brand
  • Create strategies focused on customer satisfaction to grow the company
  • Establish new business accounts within the construction industry, stone manufacturers, developers, architects, interior designers along with kitchen and baths
  • Attend industry networking events to promote our brand and services
  • Coordinate and implement company's exhibits at industry tradeshow events
  • Produced packets and portfolios in acquiring business bids for contracts
  • Nurture long term relationships with existing clients.

Commercial Business Development

RiteCheck
09.2012 - 07.2014
  • Responsible for generating Commercial Check Cashing business for retail chain of financial service centers
  • Generated over 100 new business accounts in the first year alone, which resulted in a 20% revenue increase
  • Created and delivered presentations on RiteCheck's Business to Business program to potential customers, as well as suppliers and vendors
  • Established relationships with a local network of government agencies, chambers of commerce, and not-for-profit organizations catering to small businesses, in order to position RiteCheck as the go-to place for business owners
  • Expanded a referral program between business owners, suppliers and RiteCheck locations and tracked results via a proprietary CRM system
  • Attended numerous events for small businesses including networking events, expos, fairs, and business summits
  • Stayed abreast of industry's regulatory issues while participating in legislative efforts in Albany and Washington D.C
  • Increased brand awareness regionally and nationally.

Sales Representative

Maxima Inc.
01.2010 - 09.2012
  • Conducted sales of premium beauty products to authorized beauty retailers in the Bronx
  • Opened new accounts and maintained existing accounts
  • Communicated new offers and product updates to retailers
  • Managed communications between client and creative team to convey client's feedback
  • Assisted the Creative Director to research specialized print vendors
  • Coordinated talent casting for various advertising campaigns
  • Met with clients to present projects and gather feedback.

Education

Associate in Marketing -

Instituto Tecnológico De Santo Domingo

Fashion Design -

Instituto Tecnológico LAIE

Skills

  • Ability to nurture strong customer relationship with distributors,kitchen and bath dealers, fabricators, architects and designers based on extensive sales experience
  • Passionate, dynamic and goal oriented collaborative team player
  • Sales expertise
  • Strategic Planning

Proficiency

  • Vendor Management
  • MS Office Suite
  • Relationship Management
  • QuickBooks
  • CRM Systems
  • Product Management
  • Moraware Surface Design

Timeline

Regional Manager, Distributor Sales

StonePeak Ceramics
12.2023 - Current

Account Manager SapienStone & TCL

Transceramica
12.2021 - 12.2023

Account Manager

Neolith
08.2020 - 11.2021

Account Manager

SapienStone
07.2017 - 08.2020

Business Development

Maisons Granite
11.2015 - 07.2017

Commercial Business Development

RiteCheck
09.2012 - 07.2014

Sales Representative

Maxima Inc.
01.2010 - 09.2012

Associate in Marketing -

Instituto Tecnológico De Santo Domingo

Fashion Design -

Instituto Tecnológico LAIE

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Cynthia Mena