Overview
Work History
Education
Skills
Timeline
Generic

Cynthia Ng

Queens,NY

Overview

4
4
years of professional experience

Work History

Associate Director, Client Investment | Amgen

Group M
04.2023 - Current
  • Spearheaded all digital investment communications (strategy/tactical recommendations/reporting) for Amgen, exceeding number of conversions target by 16% and directly contributing to a increase of brand awareness.
  • Proactively tracked industry trends and product launches to inform clients on potential opportunities in marketplace and to mitigate potential risk (ie brand safety, fraud, first to market opportunities)
  • Cultivated strong relationships with client and key publishers through high levels of direct communication
  • Build, oversee, and mentor new digital team and new operational processes inclusive of improved client's visibility to brand safety, measurement opportunities, and overall increased team productivity.

Integrated Digital Marketing Manager | MilkPEP

Gale Partners
09.2021 - 04.2023
  • Growing team from 1 to 5 through creating improve streamline processes in Investment department; development of launch, RFP Process and Status document to alleviate pain points within team
  • Ideate 360 go-to-market integrated marketing strategies for 4 new business accounts: harnessing an average of 200M+ impressions across all media channels and performing above benchmarks
  • Established and nourish client relationships by being the main POC for all overarching media strategies; exceeding client expectations by showing thought leadership, innovation, and creativity (A/B testing, introducing new ad opportunities in emerging industries)
  • Regulate and fostering well-versed working relationships with clients, stakeholders, and marketing agencies to remove roadblocks and ensure positive customer experience

Senior Associate | AT&T

Omnicom Media Group
02.2021 - 06.2021
  • Facilitated client's expectations by ensuring and maintaining optimum levels of inventory in premium shows; Improved client satisfaction and retention by addressing overall requests such as delivering tracking reports, analyzing post-buy delivery, and collecting data pertaining to TV ratings and industry trends
  • Oversaw around ~50M campaign across linear and digital inventory; continuously optimizing campaigns to ensure full campaign delivery and driving efficiency cost per action
  • Managed and cultivated a strong understanding of the media industry with 2 junior associates on the team by establishing bi-weekly trainings and dedicated time to QA deliverables with respective associates

Associate | AT&T

Omnicom Media Group
08.2019 - 01.2021
  • Supported supervisor through RFP process by driving partner conversations on new advertising opportunities; conducting comprehensive market research to build marketing insights used for the larger marketing strategy
  • Trained and onboarded 4 junior associates into Investment team: responsible for training junior associates on the creation of digital media campaigns with a focus on working on Programmatic inventory

Education

Bachelor of Science - Marketing

Boston University
Boston, MA

Skills

  • Trade Desk Certification (Programmatic Experience)
  • Google Ad & Search Certification (Biddable)
  • Public Speaking & Strategic Leadership
  • Program Management & Brand Partnerships
  • Project Management (Jira, Figma)
  • Marketing Research (Google Analytics, MRI, ComScore)
  • Budget Management (Prisma, Media Tools)
  • Partnership Promotions
  • Analytical Thinking
  • Integration Strategies

Timeline

Associate Director, Client Investment | Amgen

Group M
04.2023 - Current

Integrated Digital Marketing Manager | MilkPEP

Gale Partners
09.2021 - 04.2023

Senior Associate | AT&T

Omnicom Media Group
02.2021 - 06.2021

Associate | AT&T

Omnicom Media Group
08.2019 - 01.2021

Bachelor of Science - Marketing

Boston University

Similar Profiles

CREATE PROFILE
Cynthia Ng