Summary
Overview
Work History
Education
Skills
Accomplishments
Affiliations
Timeline
Generic

CYNTHIA NICHOLS

Algonquin,IL

Summary

Innovative Marketing and business leader with 25+ years of experience in the electrical industry delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management, sales enablement, account based marketing, and digital marketing. Detail-oriented, attentive and decisive leader.

Overview

18
18
years of professional experience

Work History

Customer Marketing Manager

Intermatic Incorporated
01.2018 - Current
  • Devised content strategy to effectively engage target audiences.
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Managed budget allocation and resource utilization to maximize marketing ROI.
  • Optimized email campaigns to increase open and click-through rates.
  • Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
  • Developed creative presentations, trend reports, kitted assets, and product data sheets.
  • Created and managed social media campaigns to increase brand engagement.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
  • Direct cross-functional teams to meet organizational goals.

Regional Sales Manager

Intermatic, Inc
04.2012 - 12.2017
  • Responsible for 18 states, 12 independent electrical rep agencies, $14.5 million region: increased direct margin 1% - achieved 41% increase in new product sales v prior year
  • Hired and coordinated Sales Application Specialist activity in two territories – achieved 12% increase in specified product categories
  • National Account responsibility: Border States Electric, Crescent Electric, Platt Electric – developed/revised marketing plans to increase end-user engagement and increase profitability
  • Participated in cross-functional steering committee to create and implement a MAP policy and processes
  • Conducted IMARK member one-on-one meetings

01.2014 - 01.2017
  • Developed strong agent relationships in original and expanded region – changed Chicago metro market from direct sales force to a lighting representative – achieved double digit growth over 2 consecutive years
  • Responsible for 11 states, 9 independent electrical rep agencies, $10 million region: achieved revenue growth for 3 consecutive years – maintained direct margin level – exceeded new product sales quota

Director of Channel Operations

08.2010 - 04.2012
  • Understands customer business models and implements appropriate policies and processes relative to each channel (commercial and industrial electrical distribution/OEM/HVACR/ retail) to increase customer satisfaction while meeting the organization’s strategic and financial needs
  • Builds strong agent/rep relationships through improved processes, systems, and communication as well as appropriate commission structures
  • Developed Inside Sales strategy and team to create brand awareness, increase demand, and drive incremental sales
  • Developed B2B and B2C website and social media strategies
  • E-marketing initiatives increased online sales by 10%
  • Implemented Salesforce.com and developed a CRM strategy to increase pull-through and incremental sales for internal and external sales force
  • Lead projects to develop business intelligence tools to measure and track sales and profitability at the customer and product level
  • Increased overall contribution margin and decreased Gross-To-Net by 2%
  • Represents Intermatic at industry group (NAED, NEMRA, etc.) sponsored events and initiatives related to industry standards and best-practices in channel

Director of Customer Operations

10.2005 - 08.2010
  • Directed activity for Technical and Customer Service that supports all sales and aftermarket processes for commercial/ industrial electrical distribution, OEM, HVACR, and retail sales channels after corporate restructuring
  • Reduced order entry errors by 30% with reduced staff
  • Reduced average wait time for Technical Support from 15 minutes to less than 1 minute in 12 months by revising workflows and staff
  • Lead project to implement an online agent/rep portal to reduce call volume by 30% and provide real time data
  • Implemented cross-functional process improvement initiatives that increased top customer service levels, reduced quality issues, and increased revenue
  • Increased service levels from an average 80% to 99%
  • Increased revenue with new product additions
  • Developed a quality and corrective action/prevention communication process using Agile Product Quality Module
  • Established, measured, and revised customer service policies and metrics to align with corporate goals and objectives – report to senior management monthly or as needed

Education

MBA - Marketing/Women in Leadership

Southeastern Oklahoma State University
Durant, OK

Bachelor of Science - Business Administration, Marketing and Business Management

Columbia College of Missouri

Skills

  • Messaging Strategy
  • Value Proposition
  • Marketing Automation
  • Project Oversight
  • Brand Management
  • Project Planning
  • Sales Expertise
  • Marketing Campaign Development

Accomplishments

    Winner of 4 tED Best of the Best industry awards in Marketing since 2018

Affiliations

Skilled sales manager with more than 25 years of experience in commercial/industrial sales, service, and operations Strong technical background including CRM, Business Intelligence, and E-Commerce applications Proven leader with a motivational style and reputation for building effective functional teams and cross-functional relationships _____________________________________________________________________________________________ AREAS OF EXPERTISE Sales Management CRM/Saleforce.com Sales Operations Team Building Social Media Marketing Project Management B2B/B2C E-commerce Contact Center Design/Implementation

Timeline

Customer Marketing Manager

Intermatic Incorporated
01.2018 - Current

01.2014 - 01.2017

Regional Sales Manager

Intermatic, Inc
04.2012 - 12.2017

Director of Channel Operations

08.2010 - 04.2012

Director of Customer Operations

10.2005 - 08.2010

MBA - Marketing/Women in Leadership

Southeastern Oklahoma State University

Bachelor of Science - Business Administration, Marketing and Business Management

Columbia College of Missouri

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CYNTHIA NICHOLS