Cynthia Parent
Rochester Hills,MI
Summary
Creative Business Owner with exceptional background. . Proven leader with engaging demeanor and success working in most demanding environments. Successful in seizing viable opportunities for expansion and innovation in business. Background in increasing profits, reducing costs and transforming customer service standards.
Overview
8
8
years of professional experience
Work History
Owner
Lash Bash Boutique
06.2017 - Current
- Increased revenue by implementing effective marketing strategies and establishing strong customer relationships.
- Managed daily operations for a successful small business, ensuring efficient processes and quality services.
- Created financial plans and budgets to optimize resources, track expenses, and ensure profitability.
- Launched new products or services by conducting market research, identifying opportunities, and developing targeted promotional campaigns.
- Expanded client base through targeted networking initiatives, resulting in increased sales opportunities.
- Enhanced company reputation by consistently delivering exceptional service quality to customers.
- Evaluated competitors'' offerings to identify gaps in the market for unique selling propositions that attracted new clients.
- Maintained compliance with industry regulations through regular audits and updates of policies or procedures as needed.
- Established a loyal customer base by providing personalized attention, addressing concerns promptly, and exceeding expectations.
- Secured funding for business expansion projects through persuasive presentations to investors or lenders.
- Enhanced client satisfaction by providing exceptional lash extension services and maintaining a clean and comfortable environment.
- Increased customer retention by offering personalized consultations to determine the best lash style for each individual''s needs.
- Improved appointment efficiency through effective time management while ensuring high-quality results for each client.
- Expanded clientele base with excellent customer service and consistent referrals from satisfied clients.
- Maintained proper sanitation, sterilization, and safety procedures to ensure a safe and healthy environment for both clients and staff.
- Upsold additional services such as lash lifts, tinting, and brow shaping, boosting overall revenue for the salon.
- Educated clients on proper lash care techniques to prolong the life of their extensions and promote optimal eye health.
- Contributed to social media marketing efforts by creating engaging content showcasing various lash styles and transformations.
- Implemented detailed record-keeping system that allowed for tracking of client preferences, appointments history, allergies or sensitivities easily accessible during future visits.
- Consulted with clients to understand desired look and discuss available lash options.
Advertising and Marketing Specialist
Orangetheory Fitness
01.2016 - 08.2017
- Increased brand awareness by developing and executing targeted marketing campaigns.
- Boosted customer engagement rates with creative social media content and promotions.
- Enhanced company reputation through effective public relations strategies and media outreach.
- Improved client retention rates through the development of personalized marketing materials and targeted communications.
- Managed successful product launches with comprehensive marketing plans, including PR, online advertising, and event planning.
- Designed eye-catching print advertisements that captured the attention of target audiences while conveying key brand messaging accurately.
- Oversaw social media strategy implementation, achieving consistent growth in followership base across platforms.
- Assisted clients in crafting unique value propositions that resonated with their target audience.
- Nurtured relationships with influencers within the industry leading to enhanced credibility for the organization.
- Updated social media platforms with latest news and corporate details.
- Monitored trends in social media, industry, and competitive landscape to create new material.
- Identified appropriate marketing channels and target customers for campaigns.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Monitored social media questions and comments and appropriately responded.
- Worked closely with in-house design team to develop visuals for content.
- Shadowed senior personnel on complex marketing pursuits to build skills set.
Education
Skills
- Financial Planning
- Team Oversight
- Driven and Determined
Inventory Control
- Client Service
- Administrative Management
- Business Administration
- Customer Retention
Timeline
Owner
Lash Bash Boutique
06.2017 - Current
Advertising and Marketing Specialist
Orangetheory Fitness
01.2016 - 08.2017
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