Cynthia Patricio

Results-driven marketing and content professional with over seven years of experience in producing high-impact visual content, leading campaign strategy, digital marketing, and influencer partnerships. Proven ability to elevate brand visibility and drive measurable results through compelling social media and content initiatives. Highly skilled in data analysis, client relationship management, and full-scope project execution, with a strong focus on performance optimization. Bilingual in English and Spanish, with a future-focused mindset and a collaborative approach that delivers impact.

Social Media Marketing Professional, Coursera, 2021

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Top Sales Performer, Charter College, Sandy, UT, 04/01/19

• English
• Spanish
• 5
• 5

Social Media Executive, Tampa Baysic, Tampa, FL, 04/01/24 - Present

• Develop and execute comprehensive social media strategies to increase community engagement
• Collaborate with cross-functional teams to launch targeted campaigns for events in the Tampa Bay Community
• Analyze campaign outcomes and provide actionable insights for future project initiatives for continuous growth

Influencer/Content Creator, Victoria's Secret, Remote, 09/01/23 - Present

• Develop and execute strategic social media campaigns to showcase Victoria's Secret products, driving audience engagement and brand awareness
• Collaborate with marketing teams to align promotional content with brand initiatives, enhancing campaign effectiveness
• Analyze engagement metrics to optimize content strategies, contributing to increased reach and sales conversions
• Cultivating strong relationships with followers, responding to inquires and fostering community loyalty through personalized interactions
• Attained the highest tier in the brand's influencer program, showcasing exceptional engagement and effectiveness in driving brand awareness.

EF Ultimate Break Ambassador, Remote, 01/01/20 - Present

• Drive brand promotion through engaging travel content shared on Instagram, TikTok, and Snapchat, fostering awareness and interest in EF Ultimate Break offerings
• Strengthen community ties by actively responding to audience comments, enhancing brand engagement and customer trust
• Produce high-quality visual and written content, sharing memorable travel experiences that resonate with potential customers
• Cultivate strategic relationships with followers to enhance brand loyalty and community engagement

Amazon Influencer, Remote, 08/01/22 - Present

• Generate engaging social media content that showcases trending products, inspiring audience recommendations and driving sales
• Create personalized product lists to cater to individual preferences, effectively enhancing promotional efforts across various social media channels
• Utilize insights from audience interactions to optimize content strategies, boosting overall brand engagement and visibility

Atmosfy Creator, Remote, 01/01/22 - Present

• Create dynamic promotional content providing tips on dining and nightlife experiences in over 100 countries, driving user engagement within the Atmosfy app
• Maintain strong audience relationships through interactive content on Instagram and the Atmosfy app, promoting brand loyalty and user retention
• Develop creative storytelling techniques to share unique experiences, enriching the overall user narrative and engagement