Cynthia Rogers
Flower Mound,TX
Summary
Over 34 years of experience within the hospital, laboratory, supply chain, pharmaceutical and retail sectors demonstrating strong, results-driven leadership talents and business development management while displaying an uncompromising focus on customer needs fulfillment. History of identifying and capturing market opportunities to accelerate expansion, increase revenues, and improve profit levels; customize programs to achieve target specific marketing within a competitive marketplace. Highly skilled at developing and maintaining positive and professional relationships.
Forward-thinking Senior Specialist equipped with advanced operational and technical knowledge of rapid molecular testing. Proven team leader and problem-solver competent in navigating complex situations. Manages assignments, schedules and projects with organized and detail-oriented mindset.
Overview
38
38
years of professional experience
Work History
Senior Specialist Molecular
Abbott Rapid Diagnostics
02.2016 - Current
- 0232Support 9 account executives in the achievement of Regional Molecular ID NOW sales goals. Provide strategic positioning for different types of molecular sales to include involvement in training and technical sales.
- Highlight:
- 2020 Doubled Q1 revenue from prior year of $2 million to $4.4 million. Covid closes: THR, Baylor, 9 HCA’s and UTSW
- 2021 73% territory growth during a pandemic with zero respiratory season due to pandemic $91MM in sales
- 2022 McKesson respiratory blue winner. 1 of 2 in the country
- 2023
- 2024
Account Executive/ID Hospital
01.2017 - 01.2020
- Identify and achieve all sales goals within the infectious disease space while building and maintaining relationships with key opinion leaders and distribution partners. Develop and provide strong product knowledge to establish a consultative selling approach. Plan, manage and coordinate sales calls with national distributor partners throughout North Texas.
- Highlight:
- 2017 Flu growth goal of 60%. Actually growth 113%; Managed and grew my $7.3 million territory by 42% over prior year.
- 2018 Flu growth goal of 39.79%. Actually growth 120%. Grew my new ACG territory $7.3 million by 15% over prior year.
- 2019 Managed and grew $10.5 million territory to $16.8 million. Finished 159% over prior year.
- 2020 Doubled Q1 revenue from prior year of $2 million to $4.4 million. Covid closes: THR, Baylor, 9 HCA’s and UTSW
- Open territory coverage first 6 months of 2020
Account Executive/ Hospital POC
Roche Diagnostics
01.2011 - 01.2017
- Direct all facets of hospital territory throughout Central Texas and DFW area consisting of Hospital IHNs to include Baylor Scott & White, THR, Parkland and VA Hospitals. Collaborate extensively with Brand Marketing Teams. Promoted and sold, capital equipment, including blood gas instruments, molecular instruments, diagnostic point of care devices and connectivity solutions to report results. Products promoted include Cobas LIAT PCR Molecular Analyzers, Accu-Chek Hospital Instruments, Cobas B221 Blood Gas Analyzers, CoaguChek Instruments, Safe-T-Pro Lancets, and RALS WEB/IT 1000 Connectivity Information Solutions. Mentor, train, and coach Territory Representatives regarding effective sales techniques, product positioning, pull-through programs, and customer service.
- Highlights:
- First and only Cobas LIAT PCR Molecular sale in the region, 2016
- Won contract for largest blood gas Instrument Contract, 2015
- “Diamond Traveler Award” (top 10% of sales force), 2012
- Rookie of the Year, 2012
- Premier Performance Club, 2011, 2012, 2014, 2015
Account Executive
Vizient, Inc
01.2007 - 01.2011
- Responsible for 86 VHA systems’ owned and controlled non acute facilities. Provide assistance in gaining access to the acute care tiered pricing and increased revenue with contract participation. Ensure value with contract conversions to GPO contracted suppliers. Build strong relationships with suppliers and distributors to help achieve a territory plan goal.
- Highlights:
- 2010 NOVAPLUS Growth – Ranked #1 143% to goal and achieved 103% to sales goal plan
- 2009 Achieved 108% to sales goal plan
- 2008 Sales Excellence Award
Program Manager
Vizient, Inc
01.2001 - 01.2007
- Product Manager for clinical preference, medical surgical and acute and non-acute distribution agreements. Represent the interests of Provista to Vizient staff and supply partners, to include Provista provisions into Vizient contracts, marketing and promotions. Develop, implement and conduct program training for all Provista clients and their field sales organizations as well as Provista direct members and the Provista sales organization
- Highlights:
- 2006 WOW Award Winner 1st Qtr
Referral Development Coordinator
Baylor Healthcare System
01.1995 - 01.2001
- Ensuring the satisfaction of existing referring physicians as well as bringing in new referring physicians to outpatient rehabilitation and diagnostic services. Also responsible for the building of new business for the occupational health clinic in 7 primary zip codes. Assisted in the development of marketing literature for new product line.
- Highlights:
- 2001 WorkSTEPS Ace Award Winner
- 2000 Five Star Spirit Award Winner
Professional Relations Associate
Horizon Specialty Hospital
01.1993 - 01.1995
- Marketed the services of a Dallas inpatient rehabilitation hospital to social workers and physicians at 37 hospitals in the North Texas area.
Sales Representative
Miles Pharmaceuticals
01.1991 - 01.1993
- Promotion of a broad spectrum antibiotic to a wide variety of specialties, microbiology, and pharmacies in the North Dallas area. Worked closely with Miles counter parts implementing co-promotion of product line, speaker programs, and formulary approvals. Responsible for territory planning, organization, and to continually improve technical knowledge
- Surpassed all competitors in market placement
- Exceeded quotas
Sales Representative
Kimberly Clark Corporation
01.1988 - 01.1990
- Responsible for selling and merchandising of consumer products at the retail store level. Specific activities included designing and delivering presentations, solving customer problems, and updating warehouse code sheets and pricing reports
- Highlights:
- 1990 Retail Award Winner 1st Qtr, 1989 2nd Qtr
- Promoted to larger accounts and territory within one year
Education
Bachelor of Business Administration - Marketing
Texas Tech University
Lubbock, TXSkills
- Sales & Marketing Strategies
- Consultative Selling Approach
- Innovative Leadership
- Product Positioning
- Project Management
- Pull-Through Program Development
- Team collaboration
- Customer relations
Timeline
Account Executive/ID Hospital
01.2017 - 01.2020
Senior Specialist Molecular
Abbott Rapid Diagnostics
02.2016 - Current
Account Executive/ Hospital POC
Roche Diagnostics
01.2011 - 01.2017
Account Executive
Vizient, Inc
01.2007 - 01.2011
Program Manager
Vizient, Inc
01.2001 - 01.2007
Referral Development Coordinator
Baylor Healthcare System
01.1995 - 01.2001
Professional Relations Associate
Horizon Specialty Hospital
01.1993 - 01.1995
Sales Representative
Miles Pharmaceuticals
01.1991 - 01.1993
Sales Representative
Kimberly Clark Corporation
01.1988 - 01.1990
Bachelor of Business Administration - Marketing
Texas Tech University