Cynthia Roth
Carlsbad,USA
Summary
Marketing professional with extensive experience at leading brands such as Reebok, SKLZ, and Equinox. Expertise in cross-functional collaboration and campaign management, with a successful track record in executing strategies that focus on impactful marketing initiatives that enhance engagement and drive sales.
Overview
11
11
years of professional experience
Work History
Marketing Strategist
33 Threads
Vista, CA
07.2023 - Current
- Developed data-driven marketing plans in collaboration with sales, product, and operations teams.
- Defined and monitored seasonal milestones while compiling feedforward to improve processes.
- Executed brand events within established budget constraints to maximize exposure.
- Managed advertising initiatives and partnerships to boost attendees.
- Supervised Marketing Strategist and Marketing Coordinator to enhance team efficiency.
Marketing Manager, Acquisition
Buffini & Company
San Diego, CA
01.2020 - 07.2023
- Pioneered virtual event strategy during COVID pandemic, reducing member churn.
- Managed the scheduling of external talent.
- Maintained accurate calendars and timelines to keep teams on track.
- Reported on success metrics and proposed refinements for future events.
- Conducted annual competitive analysis of programs to inform strategic direction.
Director, Brand Marketing and Strategic Partnerships
SKLZ
Carlsbad, CA
08.2014 - 10.2019
- Developed comprehensive 360 marketing and communication plan for fitness, wellness, and soccer categories.
- Scheduled events with paid athletes, strategic partners, and grassroots influencers.
- Collaborated with partners, vendors, and athletes to create impactful training programs.
- Presented team performance metrics to senior leadership and recommended strategic brand positioning shifts.
Education
Bachelor of Arts - Journalism (Advertising and Public Relations)
University of Wisconsin at Madison
Skills
- Cross-functional collaboration
- Brand-building strategies
- Campaign management
- Sales enablement
- Customer service
- Event planning and budget management
Volunteer Experience
- WISE (Women in Sports and Events), Board Member, San Diego, CA, 2018, 2020
- Girls on the Run, Board Member, San Diego, CA, 2012, 2014-10
Timeline
Marketing Strategist
33 Threads
07.2023 - Current
Marketing Manager, Acquisition
Buffini & Company
01.2020 - 07.2023
Director, Brand Marketing and Strategic Partnerships
SKLZ
08.2014 - 10.2019
Bachelor of Arts - Journalism (Advertising and Public Relations)
University of Wisconsin at Madison
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