Cynthia Rudovich
Atlanta,GA
Summary
Proactively driven to reach goals- Highly Motivated Sales executive with a strong track record of exceeding sales goals. Skilled at building and executing effective sales teams; driving strategic sales opportunities; and developing product and market strategies Developing and executing effective sales strategies, leading and developing high performing sales teams, developing product and market strategies and driving revenue growth. Adept at identifying market trends and opportunities to maximize business outcomes.
Overview
27
27
years of professional experience
Work History
SVP Sales
Fleetcor Technologies
Atlanta, GA
10.2018 - Current
- Developed and implemented strategies for expanding the organization's market reach
- Provided strategic guidance to executive team on operational decisions and initiatives
- Turned low-performing department into success after carefully implementing effective restructuring plan
- Recruited, Hired, trained, and mentored staff members to maximize productivity
- Created program to promote new managers from within, leading to cohesive leadership structure
- Identified potential risks and developed contingency plans accordingly
- Ensured compliance with applicable laws, regulations, policies, and procedures
- Delivered regular organizational performance reports to executive team
- Built top-performing teams by training in areas of expertise and through effective coaching and mentoring
- Used cold calling and networking to sell products and services
- Contacted current and potential clients to promote products and services
- Attended industry events, conferences, and events
- Collaborated with marketing teams to develop and implement promotional strategies and campaigns
- Delivered sales presentations to high-level executives and decision-makers
- Developed vertical market territories and identified emerging markets
- Developed performance objectives and an accountability culture.
Chief Sales Office
Creative Lodging Solutions
Lexington, KY
01.2013 - 10.2018
- Developed and implemented comprehensive sales strategies to increase revenue
- Coached and mentored a team of sales representatives to exceed quarterly goals
- Analyzed customer feedback and identified trends to develop targeted marketing campaigns
- Created an incentive program for top-performing sales staff members
- Negotiated contracts with potential customers, vendors, and partners
- Organized trade shows and other events to showcase products and services
- Conducted market research to identify new opportunities in existing markets
- Identified key areas for improvement within the organization's sales procedures
- Monitored competitors' performance in order to stay ahead of industry trends
- Established policies and procedures for effective account management practices
- Maintained accurate records of all customer interactions and transactions
- Resolved escalated customer service issues in a timely manner
- Built strong relationships with clients by delivering exceptional service experiences
- Used cold calling and networking to sell products and services
- Contacted current and potential clients to promote products and services
- Attended industry events, conferences, and tradeshows to network and generate new business leads
- Collaborated with marketing teams to develop and implement promotional strategies and campaigns
- Delivered sales presentations to high-level executives and decision-makers.
SVP Sales
Creative Lodging Solutions
Lexington, KY
04.2006 - 01.2013
- Developed and implemented strategies for expanding the organization's market reach
- Provided strategic guidance to executive team on operational decisions and initiatives
- Established key performance indicators to track progress against organizational objectives
- Recruited, trained, mentored, and evaluated staff members in order to optimize their effectiveness
- Monitored business trend forecasts and adjusted budgets and operational plans to maximize growth and opportunities
- Leveraged company's mission and vision statements to craft business strategies and boost revenue opportunities
- Delivered regular organizational performance reports to executive team and board of directors
- Built top-performing teams by training in areas of expertise and through effective coaching and mentoring
- Developed and implemented strategic plans to achieve company objectives.
National Sales Representative
Creative Lodging Solutions
Lexington, KY
04.2003 - 04.2007
- Start up company-Developed and implemented strategies to obtain sales
- Created value proposition
- Created marketing material and tag line
- Identify and targeted high value potential clients
- Leveraged extended stay industry knowledge to identify growth potential
- Provided product demonstrations and presentations at trade shows, conferences, and other events
- Negotiated contracts with potential customers on behalf of the organization
- Trained new sales representatives on company policies, procedures, and best practices
- Collaborated with teams across departments to ensure successful execution of projects
- Attended industry-related seminars and workshops to stay up-to-date on latest developments in the field
- Developed pricing structures for promotional campaigns according to company objectives
- Generated leads through cold calling activities and referrals from existing customers
- Maintained a database of client information including contact details and purchase history
- Monitored competitor activities in order to identify potential threats or opportunities
- Served as primary point of contact for all inquiries related to products offered by the organization
- Prepared detailed proposals outlining solutions tailored specifically for each individual client's needs
- Performed cost-benefit analyses of existing and prospective customers
- Generated new sales by leveraging leads and strong persuasive communication skills
- Listened to customer needs to identify and recommend best products and services.
Area Director of Sales
HSV Hotels
Atlanta, GA
06.1997 - 04.2003
- Market performance for Multi Property, Multi state territory
- Developed and implemented strategic sales plans to increase market share
- Assisted in the development of annual budgets, forecasts and objectives for the area sales team
- Monitored competitive activities within assigned areas and identified potential opportunities
- Securing local multi-property accounts, national accounts, and volume demand
- Cross selling the brand nationally
- Directing (and training) the property sales managers
- Conducted workshops in yield management and ASSET (area sales success educational training)
- Mentored new Area Sales Managers as part of a new Homestead training program
- Organized regional meetings with key stakeholders to discuss business strategy and product offerings
- Implemented innovative techniques for increasing brand awareness in target markets
- Provided guidance to direct reports on developing new accounts and maintaining existing relationships.
Education
Bachelor of Science -
Indiana University
Skills
- Strategic goals
- Strategic leadership
- Policies and Procedures
- Business Development
- Process Improvements
- Sales Performance Metrics
- Leadership and Training
- Training and Development
- C-Suite Selling
Accomplishments
- Doubled Rep production in 3 years.$500k to $1.1M- CORPAY
- Developed Training program and proven sales process- CORPAY
- Achieved historic sales of $100M - CLS
- Grew CLS to acquisition of FLT
- CERTIFICATIONS
- Chicago Booth Executive Sales Excellence Certificate
- Strategic Sales Management
Timeline
SVP Sales
Fleetcor Technologies
10.2018 - Current
Chief Sales Office
Creative Lodging Solutions
01.2013 - 10.2018
SVP Sales
Creative Lodging Solutions
04.2006 - 01.2013
National Sales Representative
Creative Lodging Solutions
04.2003 - 04.2007
Area Director of Sales
HSV Hotels
06.1997 - 04.2003
Bachelor of Science -
Indiana University
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