Cynthia Sailor
St. Petersburg,FL
Summary
Seasoned marketing leader with a proven track record, enhancing brand visibility and driving sales through expertly crafted digital and print campaigns. Skilled in B2B and B2C marketing and organizational leadership, I excel in developing strategic partnerships and delivering results. My approach combines innovative solutions with effective communication, achieving significant market growth.
Overview
25
25
years of professional experience
Work History
OEM Account Director
Boats Group
Miami, FL
06.2019 - 11.2024
- Developed strategic marketing plans for clients, including budgeting, timelines, creative briefs, and deliverables.
- Served as a liaison between the client and internal teams to ensure successful execution of projects.
- Conducted regular meetings with clients to review project progress and discuss potential changes or modifications.
- Created detailed reports summarizing campaign results and provided insights into areas needing improvement.
- Analyzed customer data to identify trends in consumer behavior and develop targeted strategies accordingly.
- Maintained an up-to-date knowledge of industry trends and emerging technologies related to digital media platforms.
- Oversaw development of creative concepts for campaigns based on client objectives and target audiences.
- Identified new business opportunities by researching the market and staying abreast of competitor activities.
- Established key performance indicators for tracking success metrics associated with each campaign and project.
- Reviewed performance data from previous campaigns and projects in order to identify areas requiring improvement or optimization.
- Collaborated with clients to develop advertising solutions and future growth plans.
- Reviewed advertising copy, design comps, and final art to approve work.
- Created, implemented, and reported performance of sales campaigns to enhance brand awareness and drive profits.
Publisher
BoatTEST.com
01.2018 - 05.2019
- Company Overview: digital media company serving the marine industry
- Works with OEMs, Dealers, Product and Service Manufacturers to negotiate and implement digital marketing programs that are predominately video based
- These programs provide lead generation and brand building for manufacturers from every size and category of vessel and product to the marine industry
- 15 year relationships with the OEM and Dealer networks allow for quick access and sales cycle implementation
- Digital media company serving the marine industry
- Developed and executed marketing strategies to promote new publications.
- Created and maintained relationships with authors, editors, freelancers, and other publishing professionals.
- Tracked sales figures for all published works to determine success of each title.
- Liaised with external vendors such as freelance writers or graphic designers when necessary.
Executive Director
International Yacht Brokers Association
01.2015 - 01.2018
- Company Overview: 501c6 non-profit association
- Responsible for overseeing all aspects of association management including legislative efforts, membership increases, sponsorship sales for seminars and networking events, newsletter publication, website development, complete rebranding of association, seminar and event content development and implementation, annual budget oversight
- 501c6 non-profit association
Associate Publisher
Power and Motoryacht Magazine
01.2004 - 01.2015
- Company Overview: Consumer enthusiast publication
- Responsibilities include complete oversight of the sales and marketing team (9 staff members) for PMY Magazine
- Duties include new product development for print publication, digital properties including website and Boatquest.com, and events hosted by the publication
- Coordinate participation in national and international boat shows and exhibits, manage and maintain P&L responsibility, formulate strategic initiatives and integration with print and digital products, develop all marketing collateral, sales tools, media kits, industry ads and boat show displays
- Consumer enthusiast publication
Account Director
Computer Reseller News
01.2000 - 01.2004
- Company Overview: b2b magazine serving high tech industry
- Lead a 5 member sales team covering a 13 state, $5.5 million annual territory
- Specializing in Channel sales, responsibilities include print and digital advertising, strategic research presentations to 300+ seminar attendees, negotiating corporate contracts, setting strategic initiatives for territory based on knowledge and understanding of the client
- Customer accounts include C-Level executives at most Fortune 100/500 technology companies including IBM, HP, Philips CE, Tech Data, Symantec, Tivoli, Dell Computers, Apple
- B2b magazine serving high tech industry
Education
Some College (No Degree) - Business Administration
Floyd College
Rome, GASkills
- Consumer marketing
- B2B marketing
- Sales
- Sales team management
- New business development
- Organizational leadership
- Communications
- Publishing
- Public speaking
- Event planning
- Consultative selling
- Print marketing
- Digital marketing
- Program development
- Advertising expertise
- Customer Relationship Management
- Strategic account development
- Business Development
- Communication Skills
- Objection handling
- Presentation Skills
- Performance Analysis
- Solution selling
- Customer Acquisition
- Consultative and relationship selling
- National account management
- Trade show participation
- Market intelligence
Accomplishments
- Proven track record of marketing consulting to most Fortune 100/500 companies throughout career.
- Consistent sales performer with market share and double digit sales and revenue increases for each employer.
- Optimized business processes, consistently met deadlines and improved perception and visibility of each organization and/or publication.
Timeline
OEM Account Director
Boats Group
06.2019 - 11.2024
Publisher
BoatTEST.com
01.2018 - 05.2019
Executive Director
International Yacht Brokers Association
01.2015 - 01.2018
Associate Publisher
Power and Motoryacht Magazine
01.2004 - 01.2015
Account Director
Computer Reseller News
01.2000 - 01.2004
Some College (No Degree) - Business Administration
Floyd College
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