Cynthia Seymour
Kansas City,MO
Summary
With over five years of experience in team leadership and performance-driven environments, I am eager to bring my creative and analytical skills to your organization. Throughout my career, I have consistently supported teams in surpassing performance targets and driving company objectives to fruition. My expertise in CRM systems, coupled with a proven track record of meeting tight deadlines and managing concurrent projects, has equipped me to excel in dynamic environments. Noteworthy strengths include my ability to craft and execute successful marketing campaigns, cultivate strong relationships, and foster effective cross-functional collaboration.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Founder/Maker
Saint Maur
Kansas City, MO
01.2020 - Current
- Oversee activity for entire shoe brand operations by implementing operating procedures, refining company structure and maintaining industry standards, ensuring successful delivery of company objectives
- Promote seamless workflow process, designing shoe patterns and developing prototypes to establish efficient business operations
- Build and maintain solid relationships with various suppliers using strong communication skills and diplomacy, resulting in positive and productive engagements
- Develop successful footwear marketing campaigns for fall advertising in Italy and spring advertising in Ghana
- Post-marketing content on social media, utilizing excellent copywriting skills to promote products while staying up to date on latest trends in digital marketing
- Promote shoe brands through various channels including social media networks, Google Ads, and email marketing to deliver persuasive and cohesive marketing messages.
Marketing Coordinator
Miller Retirement Group
09.2022 - 04.2024
- Led prospect drip campaigns using email marketing applications, resulting in heightened awareness and engagement with high-potential leads
- Crafted and refined compelling video scripts for podcast production, enriching brand storytelling and fostering deeper audience connection
- Played a pivotal role in advisor's television advertising initiatives, significantly amplifying market visibility and brand recognition in the Overland Park market
- Designed visual graphics for YouTube blogs, elevating content quality and enhancing audience engagement
- Orchestrated client-centered events to enhance client experience, cultivating stronger relationships and fostering loyalty.
Account Coordinator
Community Association Management
Prairie Village
07.2020 - 08.2022
- Streamline work order for various account managers at firm through new process implementation resulting its increase in efficiency
- Improve administrative processes, importing residential contact information into company's CRM software while assisting in payment process, cultivating productive work environment
- Drive workflow efficiency by managing 100+ vendors in various CAM-managed communities, ensuring properties complied with HOA guidelines.
Service Analyst
Seniorvu
Kansas City, MO
- 04.2020
- Enhanced company business process by assisting integration of company platform with clients' CRM, obtaining good feedback from supervisor
- Worked with cross-departmental teams to research and identify customer issues while delivering weekly sales leads analysis reports, providing recommendation for business decisions to management
- Trained employees in company regulations and procedures, contributing to employee productivity.
Loan Support Analyst
PNC Bank
Overland Park, KS
04.2016 - 07.2018
- Reviewed insurance documents to ensure compliance
- Supported work processes to ensure completeness, accuracy, and conformance to credit approvals, legal documents, established service levels and applicable procedures
- Reviewed reports to identify unusual patterns, monitor quality and ensure compliance
- Assessed and managed risks associated with the company's business objectives.
Education
Certification in Digital Marketing -
General Assembly
01.2022
Certification in Shoe Pattern Making and Footwear Design -
Arsutoria Shoe Academy
01.2019
Master in Economics -
University of Missouri-Kansas City
01.2018
Bachelor in Economics and Minor in Urban Studies -
University of Missouri-Kansas City
01.2016
Bachelor in Business Management -
University of Missouri-Kansas City
01.2016
Bachelor in General Studies -
University of Kansas
01.2015
Skills
- Google Analytics
- Search Engine Optimization
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
- Digital Marketing
- Social Media Management and Advertising
- Email Marketing
- Text Marketing
- Public Speaking
- Market Research
Websites
Languages
- English
- Italian A2 Level
Certification
- Digital Marketing Certificate
- Google Analytic Certification-In progress with expected completion July 2024)
References
References available upon request.
Timeline
Marketing Coordinator
Miller Retirement Group
09.2022 - 04.2024
Account Coordinator
Community Association Management
07.2020 - 08.2022
Founder/Maker
Saint Maur
01.2020 - Current
Loan Support Analyst
PNC Bank
04.2016 - 07.2018
Service Analyst
Seniorvu
- 04.2020
Certification in Digital Marketing -
General Assembly
Certification in Shoe Pattern Making and Footwear Design -
Arsutoria Shoe Academy
Master in Economics -
University of Missouri-Kansas City
Bachelor in Economics and Minor in Urban Studies -
University of Missouri-Kansas City
Bachelor in Business Management -
University of Missouri-Kansas City
Bachelor in General Studies -
University of Kansas
- Digital Marketing Certificate
- Google Analytic Certification-In progress with expected completion July 2024)
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