Cynthia Toca
Scottsdale,AZ
Summary
Motivated Store Leader focused on streamlining service procedures and maximizing team productivity. Consistent in satisfying customers, building loyalty and driving retention processes. Demonstrates superb judgment in balancing customer, employee and company objectives.
Overview
29
29
years of professional experience
1
1
Certification
Work History
Store Leader
Kate Spade
Scottsdale, AZ
04.2023 - Current
- Hired, trained, and developed staff of brand passionate stylists.
- Set clienteling expectations for all members of staff.
- Provided feedback on performance of staff members through regular touch base conversations.
- Compiled comprehensive weekly and monthly reports on sales trends, including competitor actions.
- Reforecasted KPI's to achieve annual sales plan.
- Curated product bundles aligned to high level client expectations.
- Managed all aspects of store operations including schedules and budgeting.
- Performed floor moves to impact department penetration results.
- Exceeded sales plan 3 months FY24 in position (9 months).
- Implemented corrective actions to improve employee performance and discourage inappropriate behavior.
- Increased sales by optimizing in-store promotional strategies.
Sales and Service Coordinator
Hamra Jewelers
Scottsdale, AZ
07.2022 - 03.2023
- As one of the few authorized dealers of Rolex in Arizona, acted as the liaison between sales and service for all luxury brand watches sold in the store, including Rolex, TUDOR, Patek Philippe and Breitling.
- Coordinated in house Rolex repair with on-site watchmaker.
- Ensured in house watch repairs were meticulously processed with all quality controls met.
- Communicated with affluent clientele throughout service process.
- Facilitated concierge service in showroom during purchase of high end watch and or jewelry.
Store Manager
Coach
Chandler, AZ
02.2022 - 06.2022
- Recruited new team, trained and supervised.
- Established store tactics and strategies to achieve operational performance and sales goals with an emphasis in clienteling.
- Built relationships with key customers and social media influencers to grow business networks and locate new opportunities.
- Delegated work to staff, setting clear expectations, priorities and goals.
- Achieved +34% YTD growth with Q3 results best since 2019.
- Finished fiscal year as million dollar door ahead of San Tan Village (close proximity).
Assistant Manager
Coach
Scottsdale, AZ
12.2020 - 01.2022
- Assisted in the development of operational strategies to ensure efficient and productive operations.
- Singularly facilitated store closure due to lease expiration.
- Achieved +45% comp 2019, CVR district high 15%.
Assistant Manager
Brighton Collectibles
Scottsdale, AZ
01.2010 - 12.2020
- Awarded transfer to top volume Kierland Commons.
- Coached and developed associates.
- Achieved 100% to plan FY19 +4% over LY
- Created Zoom, text, e-card outreach initiatives.
- Brand Ambassador and Factory Tour Guide, City of Industry.
Merchandiser
Robbins Brothers
Pasadena, CA
01.1995 - 01.1996
- Merchandiser responsible for maintenance, tagging and inventory of multi-million dollar sku's.
- Curated Russian Diamond program and semi-annual diamond shows..
- Sorted and graded diamond melee.
- Generated weekly open-to-buy.
- Controller of daily shipping/receiving activiities including inter-store transfers.
- Installed VM store windows.
Education
Diamond Graduate
GIA
Santa Monica, CA01-1995
Associate of Arts -
College of The Canyons
Valencia, CA01-1990
Skills
- Store Leader/Manager
- Brand Ambassador
- Clienteling Champion
- Talent Recruitment
Certification
- CA Dental Assistant Certification
Timeline
Store Leader
Kate Spade
04.2023 - Current
Sales and Service Coordinator
Hamra Jewelers
07.2022 - 03.2023
Store Manager
Coach
02.2022 - 06.2022
Assistant Manager
Coach
12.2020 - 01.2022
Assistant Manager
Brighton Collectibles
01.2010 - 12.2020
Merchandiser
Robbins Brothers
01.1995 - 01.1996
Diamond Graduate
GIA
Associate of Arts -
College of The Canyons
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