Cynthia L. Rudy
Irvine,CA
Summary
SALES MANAGEMENT EXECUTIVE
Focus: Capital Equipment Sales to Healthcare Industry
Experienced and innovative sales professional with a broad range of account management skills. Entrepreneurial spirit has effectively supported clients and realized business growth in new and existing accounts. A builder of repeat business clients while maintaining a track record of corporate market share gains with flagship systems and product lines.
Overview
32
32
years of professional experience
Work History
Regional Sales Director
Sysmex America
10.2018 - Current
- Manage, develop and motivate 6 diverse highly skilled Health System Account Managers
- Over-Achieved plan of 121% and 146% in years 2021 and 2022 respectively
- Grew CBC and Lab Market Share by 12% the past 4 years.
- Successfully implemented tactics to team in order to sell new capital equipment products.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
- Managed accountability of sales team and successfully implemented performance improvement when needed
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Lead team-wide meetings, assign tasks to employees and foster collaboration among teams and across departments..
- Coordinated full sales operations within assigned region.
- 2 time SPA winner in 2021 and 2022
Regional Sales Director
Siemens Healthcare Diagnostics
02.2013 - 10.2018
- Managed a $93,000,000 sales region
- Consistently ranked in top 20% of Regional Sales Directors within Siemens Year over Year
- Responsible for all Central Lab sales: Automation, Middleware, Chemistry, Immunoassay, Hematology, Coagulation, Urinalysis, Blood Gas and Point of Care testing
- Consistently grew Region annually with prospect accounts
- Responsible for driving and securing exchange and prospect IDN contracts for all product lines
- Implemented Performance Management and Development to improve sales performance and provide long-term sustainable success
- Responsible for bringing team together to embrace the constant changes within organization and the constant changing Healthcare environment
Zone Customer Business Manager
Siemens Healthcare Diagnostics
10.2012 - 01.2013
- Collaborate with business leaders to drive best in class customer experience increasing loyalty and retention among customer base
- Team with Marketing and Sales Leadership to drive revenue growth through assay management
- Responsible for creating customer education opportunities (Web cast) through the Regional Managers and Sales Teams.
Microbiology & Molecular Regional Sales Manager
Siemens Healthcare Diagnostics
12.2008 - 09.2012
- #2 US Microbiology & Molecular Regional Sales Manager of the Year
- Responsible for managing a $25,000,000 Sales Region in Microbiology/Molecular Product Line
- Direct all aspects of sales including new business development, hiring and training the sales representatives, forecast, performance metrics, reporting requirements and maintaining a healthy sales funnel
- Revitalized team with Regional collateral to drive growth, amid product challenges and new development disappointments
- Achieved key IDN MicroScan Microbiology business at Intermountain Healthcare (Salt Lake City), Alegent Health (Omaha, NE) and Peacehealth Laboratories (Springfield, OR) representing annual revenue of $800,000 for 5-year term.
Microbiology & Molecular Regional Business Manager
Siemens Healthcare Diagnostics
09.2008 - 12.2008
- Responsible for bringing together Sales Force in Microbiology & Molecular from Bayer Diagnostics and Dade Behring during integration.
MicroScan Sales Representative
Dade Behring
01.2003 - 09.2008
- Managed a $5,000,000 Sales Territory, including hospitals, reference and research laboratories in the Southern California region
- Six-year average of sales versus budget: 189% capital and 113% consumable.
- 2008 #1 Sales Representative of the Year. Presidents Club Award Winner, 140% to plan
- Selected as presenter at national meetings and sales training events as a result of best demonstrated practices in competitive conversions, negotiation skills and proposal generation.
Senior Clinical Application Specialist
MicroScan
01.2000 - 03.2003
- Supported local and regional sales team with instrument demonstrations, sales calls and technical sales presentations
- Provided installation and training to new and existing customers for the WalkAway and AutoScan-4 Microbiology Identification and Susceptibility systems
- Provided direction and implemented new products to accounts for workflow benefits
Clinical Microbiology, Medical Technologist
The Ohio State University Medical Center
08.1991 - 01.1998
- Developed, monitored and updated procedure manuals for Virology & Microbiology Laboratory
- Performed method validation testing before initiating new diagnostic tests into the Virology Laboratory
- Provide consulting and education regarding microbiology techniques and results to Pathology Residents, Infectious Disease Fellows and Medical Technology Students
- Worked as a specialist in Microbiology, Virology and Mycology
Education
Bachelor of Science - Allied Health Professions, Medical Technologist
The Ohio State University
Columbus, Ohio1991
Skills
- Key Account Management
- Customer Relationship Development
- Consultative & Solution Sales
- Customer First Philosophy
- New Business Development
- Contract Negotiations
- Networking & Trade Show Liaison
- Capital Equipment Sales
- Cross-Functional Team Collaboration
Affiliations
Miller Heiman:
- Strategic Selling & Coaching
- Gold Sheet Training
- Blue Sheet Training
- Profit Specialist Training
Huthwaite, Inc:
- Improving Sales Performance
- Value Negotiations
- Influencing without Authority
- Presenting and Presentation Building
Proficient in
- MicroSoft Office
- SHARE, Dynamics, Force, Oracle
- SalesForce
Timeline
Regional Sales Director
Sysmex America
10.2018 - Current
Regional Sales Director
Siemens Healthcare Diagnostics
02.2013 - 10.2018
Zone Customer Business Manager
Siemens Healthcare Diagnostics
10.2012 - 01.2013
Microbiology & Molecular Regional Sales Manager
Siemens Healthcare Diagnostics
12.2008 - 09.2012
Microbiology & Molecular Regional Business Manager
Siemens Healthcare Diagnostics
09.2008 - 12.2008
MicroScan Sales Representative
Dade Behring
01.2003 - 09.2008
Senior Clinical Application Specialist
MicroScan
01.2000 - 03.2003
Clinical Microbiology, Medical Technologist
The Ohio State University Medical Center
08.1991 - 01.1998
Bachelor of Science - Allied Health Professions, Medical Technologist
The Ohio State University
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