Cyra White

• Created engaging beauty content to enhance audience interaction and brand loyalty.
• Collaborated with cosmetic brands to promote products through targeted video campaigns.
• Developed tutorials on makeup techniques, fostering viewer education and skill development.
• Analyzed viewer feedback to refine content strategy and improve engagement metrics.
• Built and manage a combined social media audience exceeding 100,000 followers across TikTok and YouTube.

• Partner with major brands including YSL Beauty and Dr. Dennis Gross to execute sponsored marketing campaigns.

• Manage partnerships, deliverables, and brand relationships to ensure campaign goals and timelines are achieved.

• Analyze audience data and engagement metrics to guide marketing strategy and improve campaign performance.

• Demonstrated expert knowledge of skincare routines, helping followers achieve healthier and more radiant skin.
• Utilized search engine optimization strategies to increase blog visibility, driving organic traffic to the website.
• Attended industry events, networking with professionals and staying current on trends to provide relevant content for followers.
• Increased brand awareness by creating and sharing engaging beauty content on various social media platforms.

• Provide consumer insights and product feedback during fragrance development sold through Ulta Beauty retail channels.
• Support brand positioning decisions through customer perspective and trend analysis.

• Develop digital marketing content promoting luxury brands including Valentino, Viktor & Rolf, and Ralph Lauren.
• Communicate brand messaging and product value to a broad consumer audience through social media marketing campaigns.
• Monitor campaign performance using engagement analytics to improve audience reach and brand awareness.
• Collaborate with brand marketing teams to execute promotional strategies and maintain brand consistency.

• Lead high-energy group fitness classes while delivering exceptional client service and personalized guidance.
• Build strong relationships with clients to encourage retention and long-term engagement.
• Maintain a professional and welcoming environment while managing class flow and studio operations.
• Communicate clearly and motivate clients to achieve individual performance and wellness goals.