Hi, I’m
Deborah Gonzales
Granada Hills,CA
Summary
Strategic, resilient, and proactive manager with distinguished record of driving operational excellence, overseeing supply chain processes, and successfully implementing strategic projects across multiple organizations. Proven success procuring, migrating, and consolidating equipment for multiple departments; launching new operations facility for Ads Distribution; generating sizeable business revenue; and nurturing relationships with vendors and industry-leading clients. Stellar record of leading strategic initiatives that drive significant improvements across key operational domains, achieving cost savings as well as boosting productivity, efficiency, and overall performance. Instrumental at accomplishing key projects within timelines and budgetary through resource planning, budget administration, and effective team leadership. Articulate communicator and critical-thinker with history of leading, training, and empowering team members to accomplish challenging business targets. Keenly focused on leveraging extensive operations and supply chain management expertise to deliver bottom-line results across the industries other than media.
Overview
27
years of professional experience
Work History
XR Extreme Reach
Video Manager
06.2021 - 04.2024
Job overview
- Managed 50+ video projects from post to completion for successful campaigns and brand promotions.
- Streamlined workflow processes with organizational systems, resulting in increased efficiency and timely project deliveries.
- Implemented quality control measures throughout the production process, ensuring consistent output of high-quality videos that met or exceeded client expectations.
- Remained highly composed and calm in very fast-paced, stressful and constantly changing environments to provide optimal leadership and achieve desired results.
- Conducted meetings with staff to discuss production progress and to attain production objectives.
Adstream NA
Media Services Director
06.2019 - 06.2021
Job overview
- Ensure smooth flow of business operations by procuring/deploying all office equipment for distribution, account services, and tech ops department at new facility location
- Manage North America distribution Operations and logistical aspects (including timelines, risks, action items, and change requests) to accomplish project within timelines and budgetary constraints
- Oversaw cost-effective ($20k under budget) launch of New York City distribution facility that garnered more than $1M in revenue for the business (during first year)
- Spearheaded end-to-end migration and consolidation of 300k+ media units from multiple facilities into a single warehouse
- Accomplished overall migration process below operating budget ($10k under budget) and one month before expected time frame
- Improved overall productivity and attained higher customer satisfaction by developing standard operating procedures (SOPs) for vault staff.
Adstream NA
Operations Manager North America
02.2002 - 06.2019
Job overview
- Supported implementation of new editing/transcoding applications by developing necessary processes/procedures and conducting regular tests for Ad Distributions
- Ensured timely and cost-effective completion of projects in collaboration with post houses and producers
- Oversaw technical product development and new equipment purchase and procurement in coordination with external vendors
- Evaluated/revamped content strategy to achieve client expectations
- Ensured proper allocation/utilization of resources for the Digital Media Operations department by administering/generating annual forecast and budget
- Generated revenue, improved productivity, and created opportunities for cost-effective resource management by spearheading strategic initiatives
- Drove 38% increase in productivity and allowed staff to perform additional post-production services (such as video/audio tagging, closed captioning, subtitling and localization) by optimizing workflow
- Promoted employee development and established a highly productive work environment by devising training plans for a team of 38 (with 16 direct reports).
Adstream NA
Senior Account Manager
10.1997 - 02.2002
Job overview
- Drove bottom-line results for the organization by effectively administering client book of 12 high profile advertising agency accounts, (Saatchi & Saatchi/LA, Focus Features, and Sony Pictures)
- Highly recognized by senior management for consistently meeting/exceeding departmental productivity and accuracy targets
- Earned reputation as a relationship builder; drove business success by nurturing relationships with industry-leading clients, such as Universal Music Group, Kellogg's, and Toyota
- Accomplished maximum customer satisfaction by identifying/resolving issues in a timely and efficient manner.
Education
California State University, Northridge
Bachelor of Arts in Radio, TV & Film, Television Production
Skills
- Operations Management
- Software Knowledge
- Critical Thinking
- Production Operations
- Administrative Functions
- Digital video production process
Post-production
- Performance Evaluations
- Employee relations and conflict resolution
- Stakeholder Negotiations
- Proficient in Adobe CC, Microsoft Office, Google Workspace
- Budgetary control
- Customer Service
- Staff Management
Timeline
Video Manager
XR Extreme Reach
06.2021 - 04.2024
Media Services Director
Adstream NA
06.2019 - 06.2021
Operations Manager North America
Adstream NA
02.2002 - 06.2019
Senior Account Manager
Adstream NA
10.1997 - 02.2002
California State University, Northridge
Bachelor of Arts in Radio, TV & Film, Television Production
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